What if you worked super hard to build the career of your dreams, to then pivot and create something different? We're excited to welcome today's guest, Francesca Witzburg, award-winning Trademark and Intellectual Property lawyer, and partner at the law firm Loza & Loza! Francesca shares her story of working up to become a partner at a big law firm to then pivot to go after the LIFE she wanted for herself. It's about checking in with yourself and going after big goals in a way that is in alignment with your values. Along with Francesca's story, she also dives into what we need to be considering as business owners when it comes to trademarking!

03:20 What led you to law school?

06:00 Changing course from working to become a partner at a big firm.

07:30 Being an assertive little girl and being put into a box.

10:50 What did it look like at you were hitting burnout?

13:15 The power of moving on without needing to create an "enemy" in the story.

17:50 How do you bring fun and creativity into your own practice?

19:20 Take Kim's Quiz: What is your personality type?

22:30 What has it felt like being able to show up as yourself and have fun educating others?

26:00 The benefit of hiring for things outside of your zone of genius!

29:00 Why is trademarking so important?

31:15 How can I check and see if something has already been trademarked?

32:20 What could happen to a business that uses branding and the trademark is owned by someone else?

35:15 How do I know what needs to be trademarked within my business?

37:30 How can we learn more and set up a 15-minute free consult?

 

Follow along with Francesca on Instagram | @thetrademarkattorney

Schedule a FREE 15 Minute Consultation

 

Check out these resources mentioned in the episode:

Kim Woods website | https://www.kimwoods.com/

Take the Quiz | https://www.kimwoods.com/klt-assessment/

Uspto.gov

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Connect with Sarah Dawn on Instagram for more business tips, inspiration, and ongoing conversations from this podcast: @sarahdawnbiz

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Check out the services Sarah Dawn offers on her website:https://www.sarahdawnconsulting.com/