If every tool has its own version of the customer, your personalization, automation, and dashboards will never line up. In this episode of *FranchiseFuel: Chaos to Control*, Brian Devine walks through how to build a franchise CDP that creates one canonical customer record, powers real-time automations, and unlocks measurable revenue across every location.

You’ll learn how to:

• Design the canonical customer record and the fields that matter for franchises

• Architect integrations and event-driven flows so data is real-time and reliable

• Deploy high-value use cases like instant follow-up, personalized retention, hyper-local offers, and unified LTV measurement

Action Steps:

1. Inventory every customer data source, note the primary key and owner, and flag consent or match-rate risks.

2. Select one revenue-linked pilot flow, such as lead to follow-up to booking to review, and define 4–8 week success metrics.

3. Download the 15-Minute 5-Star Review Fix Kit at https://franchisefuel.ai/fixkit to automate reviews, prove immediate ROI, and accelerate trust across locations.

A great CDP makes everything else possible. Start small, measure hard, and scale when the data proves the lift.

For more, see https://franchisefuel.ai