Too many franchises focus on acquisition and then hope customers stick. The real leverage is the journey between first visit and lifetime value. In this episode of 𝑭𝒓𝒂𝒏𝒄𝒉𝒊𝒔𝒆𝑭𝒖𝒆𝒍: 𝑪𝒉𝒂𝒐𝒔 𝒕𝒐 𝑪𝒐𝒏𝒕𝒓𝒐𝒍, Brian Devine explains how to map every touchpoint, close the revenue leaks, and build automated systems that turn one-time buyers into repeat customers and referral sources.

You’ll learn how to:

• Map stage-by-stage journeys for key personas and find the top leakage points

• Automate the high-impact touchpoints that drive second visits and reviews

• Pilot, measure, and scale journey playbooks with clear ownership and one red number per role

Action Steps:

1. Map the customer journey for one persona and flag the top three leakage points.

2. Build and pilot one automation that closes a leak (for example, a 48-hour thank-you + 7-day bounce-back) in a single market.

3. Download the 15-Minute 5-Star Review Fix Kit at https://franchisefuel.ai/fixkit to automate reviews, increase trust, and boost return visits.

Treat the customer journey like a product: design it, instrument it, and iterate until lifetime value is predictable. For more, see https://franchisefuel.ai