Franchise Euphoria

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh has just returned from the 2020 International Franchise Association Conference which took place in Orlando, FL last week. During his time at the conference, he had the opportunity to talk with several individuals within the franchising industry. This episode is a compilation of short interview with these people.

[7:52] Josh interviews representatives from 1huddle, a competitive gaming platform for employee engagement.

[11:56] Josh interviews Dan Cote from Xpressdocs, a marketing platform that helps corporations maintain their branding.

[15:15] Josh interviews Tim Jaga, the VP of Business Development of Identifi, an enterprise-wide workflow software.

[17:48] Josh interviews representatives from ITI Smart Solutions, a computer repair business for medium-sized businesses.

[21:11] Josh interviews author, speaker, and fellow podcaster, Jay Baer, and discusses what the number one thing a franchise can do to differentiate themselves is.

[24:19] Josh interviews representatives from Locate AI, a team of retail advisors focused on business growth.

[35:51] Josh interviews representatives from LSM Digital Marketing Agency, a marketing business focused on helping specific business types, including franchises, grow through powerful marketing.

[39:42] Josh interviews Chase Nichol from Lucid Press, a platform that allows brands to create easy, templated brands.

[42:12] Josh interviews Michael Smith, the Director of Regional Sales for Scorpion, a marketing company that focuses on helping franchisors generate franchisee leads.

[45:36] Josh interviews Scott McKinnonly the VP of Brand Success for World Manager, an all in one training platform for franchise brands.

[48:11] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

[email protected]

www.franchiseeuphoria.com

www.indyfranchiselaw.com
https://1huddle.co/
https://www.xpressdocs.com/
https://identifi.net/
https://itismart.net/
https://www.jaybaer.com/

https://www.locate.ai/

https://lsm.works/
https://www.lucidpress.com/pages/
https://www.scorpion.co/franchises/#~u117r32
https://www.worldmanager.com/en-us/

Don Gilmartin is the Co-Founder of TraumOne Franchise Systems. In 2013, Don became an independent restoration contractor and in 2015 added a Crime & Trauma Scene clean-up division. In 2019, Don franchised the trauma division and dropped the restoration division to pursue his passion for TraumOne, a home-based recession proof service-based franchise opportunity for both Marketer or Technician profiles.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Don Gilmartin, the Co-Founder of TraumOne Franchise Systems.

[1:38] Josh welcomes Don to Franchise Euphoria.

[2:19] Don gives an overview of what he does and how he got into his franchise business.

[4:35] What makes TraumOne so unique is that the structure is modeled after the funeral industry.

[5:03] In Don’s words, TraumOne is a crime and trauma scene cleanup and removal service.

[7:19] A typical TraumOne franchisee is someone who has connections with law enforcement or funeral industries, but it can have many different verticals.

[9:00] Don’s team realized that their systems and procedures were already full proof, so franchising presented itself as a viable option.

[12:22] There are two franchise opportunities within TraumOne – either a marketer or an operator. The first of which is more of the face of a location, and the operator works more within the business.

[13:54] TraumOne currently has seven franchises running in southern California, with another three set to open by the end of fourth quarter.

[19:15] Don shares how important it is to understand your industry, and how TraumOne handles their relationships with their clients, individuals who are dealing with trauma, is a very delicate process.

[23:41] If you want to learn more about TraumOne, visit their website listed below.

[24:15] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

[email protected]

www.franchiseeuphoria.com

www.indyfranchiselaw.com

https://traumone.com/
https://www.youtube.com/channel/UClXFt9NyBPlwQWg3Kg1bFYg?view_as=subscriber
https://www.facebook.com/traumone/
https://behindthebadge.com/apris-work-crime-scene-cleanup-heart/

Justin Bredeman, President and CEO of Soccer Shots Franchising, was a college teammate of founders Jeremy Sorzano and Jason Webb. Justin became the third Soccer Shots partner in 2009. Previously, he owned his Soccer Shots location for five years. As the former National Director of Store Support at Auntie Anne’s, Inc., Justin led a team that supported about 800 locations.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Justin Bredeman, the President and CEO of Soccer Shots Franchising.

[1:53] Josh welcomes Justin to Franchise Euphoria.

[2:20] Justin shares about his business history and what led him to the working with Soccer Shots.

[8:38] Prior to joining Soccer Shots, Justin was working as a National Director for Auntie Anne’s where he oversaw over 800 locations.

[10:46] Soccer Shots is a territory-based franchise where they go to childcare centers, pre-schools, elementary schools, etc., and a coach conducts weekly clinics at that location.

[13:41] One of the benefits of working in an industry involving soccer is that the locations are very versatile, which provides many location options for their programs.

[14:31] A big part of the Soccer Shots programs is teaching the basics of soccer, but it also focuses on teaching social kids to children.

[16:37] Not having a brick and mortar investment component to the franchise has allowed Soccer Shots to partner with some unique companies.

[18:43] All the Soccer Shots programs begin with a free, fun day, then materials get sent out to the families explaining the program. Once people register, a coach will conduct a 30-40 minute session that follows a structured curriculum throughout the duration of the season.

[21:09] In Justin’s opinion, youth sports are under professionalized in today’s society, and Soccer Shots sets themselves apart by investing in their program through input received by customers.

[24:18] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

[email protected]

www.franchiseeuphoria.com

www.indyfranchiselaw.com

https://www.soccershotsfranchising.com/contact-us/about-soccer-shots/

https://www.soccershots.org

https://www.linkedin.com/company/soccer-shots/

https://www.facebook.com/SoccerShotsLLC/

Trevor Rappleye is the CEO of CorporateFilming and Franchise Filming, businesses dedicated to helping franchises drive sales with ongoing video creation of their successful franchisees. Trevor and his team come in and find the story, emotion and WHY of a franchise to drive leads, recruitment and brand image. They never allow scripts on site and let the story come to life!

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Trevor Rappleye, the CEO of CorporateFilming and Franchise Filming.

[1:51] Josh welcomes Trevor to Franchise Euphoria.

[2:58] Trevor shares how he became so passionate about his industry.

[4:15] CorporateFilming is a subscription-based model that services all of the United States.

[6:45] One of Trevor’s favorite things to share about the business is that they get your happy, successful franchisees on film.

[7:58] CorporateFilming provides ongoing monthly services rather than a one and done video service.

[9:20] Trevor shares how he came up with this business concept and why he landed on a subscription based service.

[12:42] Although CorporateFilming frequently gets asked about services to promote the videos they make, they stay focused on just creating videos.

[15:56] Trevor recommends that people who are considering these types of videos to start small and work your way bigger.

[17:52] When CorporateFilming takes on a new client, the first thing they do is conduct a required one hour video chat to get to know your franchise brand and personality.

[19:12] If you want to learn more about Corporate Filming, visit their website listed below.

[20:24] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

[email protected]

www.franchiseeuphoria.com

www.indyfranchiselaw.com
www.corporatefilming.net/franchise
www.corporatefilming.net/founder-story

Terry Ogburn is the owner and Lead Business Coach of Ogburn’s Business Solutions. His proprietary coaching system and personal devotion to the development of others has contributed to the success of hundreds of small to large business ventures. Terry began his business career in 1979 when he invested his last $118.42 to start an air conditioning service business. 10 years later he developed his own business success program based on his experience and the teachings of his favorite business books. Terry successfully sold his air conditioning service business and was later asked to join UniGlobe Active Travel as a Director of Operations to boost individual store performance.

In 1994 he became a founding team member of EXA Travel International and took on the role of Director of Training & Development and within two years the company grew to 11 regional offices, with over 2000 franchisees and went public in late 1996. Following the success of EXA, Terry embarked on a series of successful relationships involving turning around performance with corporations as: Radio Shack MetroCall Paging, AT&T Wireless, and Century 21 Real Estate. In December 2005, Terry chose to return to his true passion helping Independent Entrepreneurs and Small Business Owners plan, launch and develop their businesses.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Terry Ogburn, the owner of Ogburn’s Business Solutions.

[2:55] Josh welcomes Terry to Franchise Euphoria.

[3:32] Terry shares about his business history and what led him to the franchising industry.

[4:09] Terry recommends for anyone interested in franchising to read the E-Myth Revisited by Michael Gerber.  

[6:26] In two and a half years, Terry took his start up travel franchise company and sold it for $5 million.

[9:22] One of the early lessons Terry learned was that you can sell a company much faster by switching from mass marketing to direct marketing.

[13:43] For Terry, it makes sense to build franchises together in a pocket, because that’s where your strength comes from.

[15:09] Terry shares that the secret to franchising is segmenting your market and then focusing on it.

[16:24] Four things Terry shares are required for successful franchises are commitment, putting community involvement, goal-driven decisions, and visualization.

[18:50] Ogburn’s Business Solutions offers a 12-week plan to help franchisors shape their business and get the proper systems in place to succeed.

[23:01] Terry reflects on a time when he worked at Radio Shack and taught a lesson to a younger customer.

[27:50] Terry is sharing a special offer that if you reach out to him on his website, he’ll give you an hour-long coaching session for free.

[31:16] If you want to learn more about Ogburn’s Business Solutions, visit their website listed below.

[31:44] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

[email protected]

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.ogburnsbusinesssolutions.com
www.terryogburn.com

Dawn Cutillo, the founder of BeBalanced, a national health center specializing in hormone balancing, has worked in the health field for over 30 years. Early in her career, Dawn focused on corporate fitness, and later progressed to fitness management and running her first women’s weight loss center. She currently oversees the operation of the flagship BeBalanced and works as the hormone health consultant for all franchised locations.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Dawn Cutillo of the BeBalanced franchise concept.

[1:48] Josh welcomes Dawn to Franchise Euphoria.

[2:25] Dawn shares her story and what in her background led her to franchising.

[5:55] Dawn’s determination stemmed from her own issues with weight loss, and what she found, she wanted to share with the world.

[8:46] One of the benefits Dawn has is that her education comes from witnessing the hormone testing that went in to developing her concept.

[10:40] Dawn’s brother, David, joined the team and they recognized an opportunity to either license or franchise their system.

[11:51] In Dawn’s words, BeBalanced is a form of natural hormone balancing that addresses the two biggest problems women who gain weight as they age face.

[14:12] Dawn shares that on average, BeBalanced’s clients will lose 15-20 pounds on average within the first month.

[17:23] Dawn’s main role within BeBalanced mainly revolves around the science of the program and developing new protocols.

[19:32] Initially, 90% of BeBalanced’s franchisees were women over forty but they are open to anyone with any background who is passionate about women’s health.

[20:16] On top of the standard franchisee training, the BeBalanced franchisees also have to go through a specific certification course.

[22:40] If you want to learn more about BeBalanced, visit their website listed below.  

[] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

[email protected]

www.franchiseeuphoria.com

www.indyfranchiselaw.com

bebalancedcenters.com

Wade Brannon is the President and CEO of Pigtails & Crewcuts. Wade started his career in the operations department at Heavenly Ham with no experience and no manual. Knowing his role was to grow the company, Wade immediately implemented processes that built the brand into a system of over 200 units. Looking for his next venture, Wade came across a single children’s hair salon and bought it out to create a replicable business for franchising in 2004. Since then. Pigtails & Crewcuts has grown to over 50 locations across the nation.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Wade Brannon of Pigtails and Crewcuts

[1:49] Josh welcomes Wade to Franchise Euphoria.

[2:11] Wade shares about his past experiences that led him to franchising.

[8:39] Wade explains the importance of getting your FDD built out so that it appropriately defines the needs of the franchisee and what they can expect from the franchisor.

[12:21] In Wade’s opinion, if you focus on your franchisee’s success, overall satisfaction will be higher and you’ll be able to drive success naturally.

[14:03] It’s important to know when to expand your support team as a franchisor, and Wade shares when Pigtails and Crewcuts knew to make that call.

[17:35] If you want to see what the visual layout of a Pigtails and Crewcuts franchise store looks like, you can visit their website listed below.

[18:14] Wade shares that Pigtails and Crewcuts aims to give off a fun and inviting environment.

[24:04] The ideal Pigtails and Crewcuts franchisee is someone who is business-minded and has a passion for providing goods and services to their community.

[26:15] If you want to learn more about Pigtails and Crewcuts, visit their website listed below.

[27:14] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

[email protected]

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.pigtailsandcrewcutsfranchise.com

Brandon Ezra started Grand Welcome originally with a handful of condominiums in Mammoth Lakes, California, and grew his property management company to be one of the largest in that destination and now the US. That was the start of a larger vision and the umbrella growth of Grand Welcome via franchising.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Brandon Ezra of the Grand Welcome franchise system.

[2:01] Josh welcomes Brandon to Franchise Euphoria.

[2:30] Brandon shares about his business history and what led him to launch a franchise system.

[4:13] Very early on, Brandon recognized that vacation rentals posed a great opportunity for a franchise model.

[5:24] Grand Welcome is conveniently integrated into all of the major vacation rental companies such as VRBO and AirBnB.

[5:55] The first thing Brandon did when looking at franchising Grand Welcome was to map out what their expectations would be of their franchisee and vice versa.

[7:11] Right now, the franchisor headquarters is located in Nevada for Grand Welcome.

[8:05] For Brandon, success in a couple years for now would be a good profit and return for them as well as their franchisees. He would also like to see the first five or ten locations in place.

[11:13] The key duties a Grand Welcome franchisee would be to manage their vendors and communicate with their property owners.

[13:16] Brandon recognizes that the vacation rental industry is becoming more professionalized, and as a result, he thinks the industry is on the uptrend.

[16:57] Something that surprised Brandon when franchising Grand Welcome was the level of restructure that was required to make it a scalable business.

[19:24] If you want to learn more about Grand Welcome, visit their website listed below.

[19:50] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

[email protected]

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.grandwelcomefranchise.com