Franchise Euphoria

When you go to buy a franchise should you just look at buying one franchise or should you look at the opportunity of becoming an area developer for that franchise system? Some people may not even know what that is. I explain what an area developer is, the benefits, and what some of the pitfalls that may hamper you along the way are. Listen in to explore this great opportunity in franchising!

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Are you looking to get back into the small business game? Maybe you have raised your children or worked out of your home and now want to get back into the game but don’t really want to go back to the corporate world. Home based franchises may be just what you are looking for. Listen in to see if these unique franchises are perfect for you!

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I’m thrilled to have Cliff Ennico on the show today. Cliff is an attorney with 35 years of experience in the franchise world. Cliff and I talk about how franchising has changed over the last 35 years, how it hasn’t, and how you can be successful in franchising today! So much great information in this interview you won’t want to miss out.

About Cliff

Attorney, author, syndicated columnist, speaker, television personality and humorist, Cliff Ennico (www.succeedinginyourbusiness.com) is widely considered one of America's foremost small business experts, having helped more than 15,000 small businesses get off the ground over the past 33 years.  He is an attorney by training and is best known as the host of MONEYHUNT, a PBS television series running from 1994 to 2003, where entrepreneurs defended their business plans before a panel of experts, he also has a weekly business advice column, Succeeding in Your Business, the "Ann Landers of the business world". Cliff is also the author of several leading books on small business law and management.

Show Highlights

Ø  Early stage franchises

Ø  Newer system concerns

Ø  “Is a franchise right for you?”

Ø  First time franchisee advice

Ø  Currents changes and trends and in franchising

Ø  Key to being a successful franchisee

Want to know more about Cliff?

Succeeding In Your Business

Money Hunt

Cliff Ennico

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Do you really own your franchise? On the surface this seems like a very simple question. Of course you own it. You bought it, it's yours...right? It is not quite as simple as that. Listen in to hear the ins and outs of owning a franchise.

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Do you wonder what it is actually like to run a franchise? Or think about what it takes to run multiple franchises? If so, please tune intoday. I am thrilled to have Jeff Pearson on the show. Jeff is a former Papa Murphy’s franchise owner. He began with one store and expanded to 5 locations. He has since sold his stores and now is the host of a very popular daily podcast, called Mentor Impact, where successful people come on to tell the story about their journey and the impact mentors have had on their lives and their success. Jeff is also a marching band leader, music lover, and founder and owner of Command Performance, an online music lesson company.

Listen Now!

Thrilled to have Grant Baldwin on the show. Grant is a speaker, coach, podcaster and former franchise owner. He experienced the life of a franchisee, decided to go in another direction and has since built a couple successful businesses. Today, we talk about Grant’s decision to become a franchisee, his experiences as a franchisee, lessons learned, and a whole host of other interesting things!

About Grant

Grant is a speaker, coach, podcaster and former franchise owner. He experienced the life of a franchisee and decided to go in another direction. He writes and speaks about helping people find and do work they love. He is the host of How’d You Get Into That? podcast.

Show Highlights

Ø  Decision process of buying a franchise

Ø  “Business In A Box” Mentality

Ø  Franchise Lessons Learned

Ø  Moving Forward

Want to know more about Grant?

Grantbalwin.com

How’d You Get Into That?

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Missed Opportunities

Today’s tip is a incredibly valuable one for franchisees. And it may be one that you have not thought about. I’ve been thinking a lot about it lately. I’m talking about marketing, social media, and online presence.

There is a BIG, BIG mistake that franchisors and franchisees alike are making in the franchise space. It is easy to overlook but just as easy to fix. Find out what I am talking and how you can take advantage of this opportunity.

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In my legal practice I come across many issues in the franchise space. Many of these can be avoided if you do your homework ahead of time (which is why I always urge people to have representation before signing an agreement). There are three very common issues in franchising that if not taken care of up front can really come back to bite you later on.  These involve territory, termination, and trade mark. Don't make the costly mistake of not fully understanding what you are signing. Listen in to learn how to avoid these mistakes before they happen.

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Financial wellness is not only about today but also about your future and the future of your business.  Today I have the amazing Peter Dunn, Pete the Planner, on the show. Learn the difference between financial wellness and financial planning, the only piece of financial advice you need to hear, and how common sense can lead you on the path to financial wellness.

About Peter

Peter Dunn a.k.a. Pete the Planner is an award-winning comedian and an award-winning financial mind. He’s the author of ten books, six of which were featured in a nationwide launch at Barnes & Noble’s stores in January of 2015. He is the host of the popular radio show Pete the Planner Show on 93 WBIC FM and is a columnist for the Indy Star. Pete has appeared regularly on CNN Headline News, Fox News, and Fox Business as well as numerous nationally syndicated radio programs. In 2012, Cision named Pete the fourth most influential financial broadcaster in the nation.

Show Highlights

Ø  Financial wellness vs financial planning

Ø   Biggest money mistakes that startups make

Ø  Key indicators when researching a business

Ø  Financial tips for retirees reentering the business scene

Want to know more about Peter?

Petetheplanner.com

Twitter: @PeteThePlanner

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Are you buying ads to get customers only to have to buy more ads to get more customers? Feel like you are that annoying guy on the corner yelling here I am, buy my product? It can be a frustrating and endless cycle. The good news is that you can break that cycle with inbound marketing. Inbound marketing builds a level of trust and authority with potential clients that brings them in, keeps them coming back, and has them spreading the word about your business for you. Not sure what inbound marketing is and how to get started? Today is your lucky day. Tom Schwab is here with me. Tom is a leading expert at inbound marketing. He will explain what it is, what it can do for you, and most importantly, how to get started today. Walk away with a full understanding of how this marketing strategy can change your world.

About Tom

Tom is the owner of Goodbye Crutches and Inbound for eCommerce. He changed his perspective on marketing after learning about inbound marketing. He turned away from the traditional cycle of buying ads to get clients and made a move to inbound marketing. He immediately saw the amazing benefits that it can have for a business. He grew his own business through inbound marketing and now offers coaching and consulting through Inbound for eCommerce. He speaks and writes extensively on how inbound strategy is transforming eCommerce.

 Show Highlights

Episode Resources

Inbound Marketing

by Brian Halligan and Dharmesh Shah

Want to know more about Tom?

[email protected]

Inbound Movement

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Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

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iTunes:  Franchise Euphoria Podcast

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