Franchise Interviews 4.0

We are meeting with the Devan Kline (Co-Founder/CEO) of Burn Boot Camp.  Devan shared his personal story and how it ultimately led to the Burn Boot Camp franchise. Their expert trainers are not only well equipped with creative workouts, but ready to coach you through all of the ups and downs that come with life.

We are meeting with Chris Pena (CMO) as well as Crystal Lizama (the new COO) for Body20. Body20 is leading the Technology Driven fitness revolution and offering franchise opportunities to entrepreneurs in one of the fastest growing industries within the franchising sector. Body 20 offers a low-staffing business model, with fast breakevens and impressive returns. Body20 was created when founder, Bert Albertse sought out entrepreneurial endeavors and eventually dropped out of college to open a supplements company. Then, in 2014, while in Dubai for a fitness conference, Bert was introduced to the stat-of-the-art Electro Muscular Stimulation (EMS equipment). Amazed by its ability to deliver a whole week's worth of strength training in only 20 minutes, Bert took a soon-to-be father's biggest risk and spent his whole life savings, plus a loan from a friend, to buy a full body stimulation suit. From there, Body20 was born and within the boutique fitness hotspot's first year, Bert recouped all startup capital. After massive success in his country, Bert, Chris and his team brought his concept to the U.S. in 2017. Today, the electrifying workout that does the work for you is climbing its way to the top of the boutique fitness industry and plans massive U.S. expansion.

We are meeting with Melissa Chordock, President of AKT. Founded in 2013 by international fitness expert, Anna Kaiser, AKT is a revolutionary fitness technique concept rooted in dance and functional training. With thousands of clients visiting per week, including celebrities like Kelly Ripa and Shakira, AKT provides members with an ever-changing curriculum that combines a customized mixture of its four core modalities (toning, dance, interval training and circuit training) to deliver a fun, high-energy and full-body workout experience like no other. Headquartered in Irvine, Ca. with studio locations in New York City, Hamptons, AKT is backed by Xponential Fitness, a team with more than 25 years experience in fitness franchising. 

We are meeting with Shannon "The Cannon" Hudson, Founder of 9Round. 9Round fitness is a 30 minute full body kickboxing program. Their workouts change every day and their circuit training model allows members to come in any time of day and start their workout. A certified 9Round Trainer is with the trainer each and every workout to motivate and encourage. Their business model is small. Each location is between 1000 and 1500 square feet and can be run with one to four employees.

We are meeting with Dr. Jason Helfrich of 100% Chiropractic. 100% Chiropractic is a family of full-service wellness clinics that offer cutting-edge chiropractic care, massage therapy, and a full line of supreme quality nutritional supplements. Jason and his wife Vanessa founded 100% Chiropractic to revolutionize chiropractic care and go beyond just treating pain - they work to help patients live life to its fullest potential. An aspect of this approach has always been becoming more involved in the community, creating a warm and welcoming space for everyone. Beyond their seasonal giveback efforts, the brand has additionally made an effort to give chiropractic care to those who need it by accepting all types of insurance. 

We are meeting with Jeni Garrett, Founder, President and CEO of The Woodhouse Day Spa. The Woodhouse Day Spa is an upscale chain of day spas offering more than 40 different treatments that encompass skin and body care, hand and foot care, massage therapy, specialty treatments and more. Treatments use organic skin and body care products made from sustainable ingredients that are healthy for both guests and the planet. DAYSPA magazine named The Woodhouse Day Spa the Best Day Spa Chain in America.

It is interesting how so many more industries are using franchising as a method of growth and distribution. One example is 3,000-unit international co-ed fitness chain Anytime Fitness, the world's largest and fastest growing co-ed fitness franchise, which recently acquired the emerging wax-only franchise, Waxing the City.

Today we are meeting with Summer Vasilas and Alex Arlotta the founders of Waxing the City. Summer and Alex discuss how they attracted such a big franchise company to agree on acquiring Waxing the City. As the upkeep of individual body parts such as eyelash extensions, facials, body waxing and pedicures spurs growth of offshoot single-service salon concepts, fitness industry giants are starting to dip into the lucrative niche beauty business.

 My sister recently told me how she is addicted to Pickleball. She frequently sets her alarm clock at 11:55 PM EST to make reservations at midnight for a Pickleball court. Several months ago, I read a great article by Beth Ewen of Franchise Times on a franchise called Pickleball Kingdom. We are meeting with Ace Rodrigues, Founder & CEO of Pickleball Kingdom, an indoor pickleball facility with a membership model. Pickleball is the fastest-growing sport in America, and Pickleball Kingdom is the leading brand of indoor pickleball facilities. In part two, we will play a clip from our popular Great Quotes in Franchising podcast.

The Lash Lounge, headquartered in Grapevine, Texas, currently operates six franchise and corporate locations throughout Texas. The company was founded in 2006 and is the first franchise concept of its kind, specializing in the art of semi-permanent eyelash extensions and permanent make-up. To add to the luxurious spa experience, each Lash Lounge location offers a variety of beauty products and trendy ladies' boutique items for customers to browse. At the same time, they receive services from licensed technicians at Lash Lounge. Founder Anna Phillips has developed a comprehensive training model to ensure that a visit to any Lash Lounge exceeds industry standards and customer satisfaction. The tried and true methods have been seamlessly replicated in each salon to make effortless glamour more convenient. We are meeting with Anna Phillips, Founder and President of The Lash Lounge. 

Back in 1993, Joanna Meiseles sought a hair salon that catered to her young children. But instead of a salon, she discovered a business opportunity. That's because at each hair salon she visited, she either found (1) stylists not wanting to deal with wiggling, squirming kids (2) suboptimal cleanliness standards, or (3) little or no originality in the design.