"The question to ask is not whether you can franchise (anything can be franchised), but whether you should franchise. - Michael Seid, Co-Author of Franchise Management for Dummies

This week on Franchise Today we'll be discussing a new book on the market, Franchise Management for Dummies. Joining co-hosts Stan Friedman and Paul Segreto are the book's co-authors Michael Seid, Managing Director at MSA Worldwide and Joyce Mazero, Co-Chair, Global Supply Network at Gardere Wynne Sewell LLP. Michael and Joyce share their motivation behind writing the book along with what readers may hope to gain from its content. From picking the perfect franchise for candidates to uncovering the secrets to continued success and future expansion for franchisors, Franchise Management for Dummies is a one source resource for all interested in or are already earning a living via franchising.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.