In this episode of Franchise Marketing Radio, Lee Kantor interviews Jeff Fenster, Founder of everbowl and WeBuild. Jeff shares how a simple mission to make healthier eating more accessible evolved into a rapidly growing franchise brand. He discusses the lessons learned from scaling a business, supporting franchisees, building a customer-first culture, and creating systems that […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Donnie Ardoin, owner of PostNet in Lafayette, Louisiana. Donnie shares his transition from a 20-year career in the oil and gas industry to becoming a franchise owner. He discusses the importance of networking, community engagement, franchise support, and building strong business relationships. Donnie also offers […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Heather Holmes, CEO and Founder of Publicity for Good and author of Seen by AI, Found by Customers. Heather discusses how AI is transforming brand visibility, why earned media and third-party validation are becoming critical marketing assets, and how franchisors can use strategic PR to […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Lane Martin, Founder of Modern PURAIR. Lane shares how the company grew from a family-owned duct cleaning business into Canada’s largest indoor air quality franchise and discusses its expansion into the United States. He explains the growing demand for indoor air quality services, the advantages […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Lindsey McFadden, CMO of Stretch Zone. Lindsey discusses the company’s growth from a single location to a leading practitioner-assisted stretching franchise with hundreds of locations across North America. She shares insights on franchise marketing, customer loyalty, community engagement, brand consistency, and the impact of AI […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Steve Buors, CEO of Reshift Media, a franchise-focused digital marketing agency. Steve shares how his team helps franchise systems scale marketing across locations while balancing brand consistency with local flexibility. He explains the core challenge in franchising marketing—head office control vs. franchisee autonomy—and how technology […]

In this episode of Franchise Marketing Radio, Lee interviews Matt Ross, CEO and founder of One River School, a modern art education franchise with 15 locations across six states. Drawing from his experience scaling School of Rock, Matt built One River to fill a gap in relevant, contemporary art education for K-12 students and adults. […]

In this episode of Franchise Marketing Radio, Lee interviews Daniel McCarty, founder and CEO of JunkStart, the first pay-by-weight junk removal company in the U.S. Daniel explains how he disrupted the traditional volume-based pricing model by charging customers per pound instead, bringing transparency and fairness to the industry. He discusses the challenges of transitioning his […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Jeff Salter, founder and CEO of Caring Senior Service. Jeff shares how he launched the non-medical home care business in 1991 in West Texas, eventually expanding to 62 locations across 23 states through franchising. He discusses the ideal franchisee profile, emphasizing passion for helping seniors […]

In this episode of Franchise Marketing Radio, host Lee Kantor speaks with Melissa Telsrow, president and co-founder of Hiper, about solving the complexities of digital marketing for franchise and multi-location brands. Melissa explains how Hiper helps franchisors balance centralized brand control with local flexibility. Many franchise systems struggle with inconsistent messaging when individual locations manage […]