Franchise Rising - The Show for Women in Franchising

Do you ever feel like your plate is too full, and wonder if you can manage franchise ownership on top of everything you already have going on? Meet Emily Palmer, European Wax Center Franchisee, owner of a mortgage brokerage business, and mother to two young boys.

This week, Emily shares her experience as a first-time franchisee with Erin, going into the good, the bad, and everything in between. Listen to hear the lessons she’s learned about the franchise world and the valuable tips she has for other women considering franchise ownership.

 * Introducing Emily Palmer, European Wax Center franchisee

 * Challenges of running a franchise as someone with a true entrepreneurial spirit

 * Things Emily would do differently if she could start over

 * Questions all prospective franchisees should ask before making a buying decision

 * How she runs her business day-to-day

 * The value of your franchise’s built-in support system of other franchisees

 * Special offers from Emily’s European Wax Center location

 * Business advice for women considering franchise ownership

 * European Wax Center Solana Beach

 * European Wax Center Corporate

 * Crest Funding

 * Massage Envy

 * “I have my other company I’m working with, and I also have two young boys, and outside of that have the third responsibility of the wax center. I kind of liked the fact I didn’t have to recreate the wheel.”

 * “I found a lot of help from other franchisees, telling them my story, meeting them, asking what they recommend. I got a lot of coaching from them.”

 * “Know what you’re looking for. If it is a business or a franchise, do you believe in that product? Why are you opening a store? What’s your personal goal? Research what you’re buying into.”

 * “Talk with as many people as you can and get the good, bad, and the ugly stories. You want to hear all of it, and you’ll probably go through all of it.”

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

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Lisane Basquiat is the owner of Hera Hub Carlsbad, founder of Shaping Freedom, and the co-founder of Transition Haven. While running  three businesses may make her sound like a serial entrepreneur, Lisane’s background is actually in corporate - she worked for Fortune 500 companies for 23 years before deciding it was time to take control of her destiny and work for herself.

Listen to hear what it was like for her to transition from corporate to entrepreneurial life, the difference business ownership has made in her life, and advice for women looking to make the shift into business ownership.

 * Introducing Lisane Basquiat

 * The qualities that attracted her to the Hera Hub Carlsbad ownership opportunity

 * Reasons she chose to buy a licensed concept instead of starting from scratch

 * The power of surrounding yourself with other entrepreneurs

 * The importance of confidence in business ownership

 * Initial expectations of business ownership vs. reality

 * A comparison of her life today vs. what it was like working in corporate

 * Business goals for Hera Hub Carlsbad

 * Erin’s three questions

 * Hera Hub Carlsbad

 * Shaping Freedom

 * Camp Run-A-Mutt

 * “When you make the decision to become an entrepreneur, it is really important that you also build community around you.”

 * “You want to set yourself up for success, and one of the very first and fundamental ways to do that is to get yourself around other people doing similar work, whether they’re entrepreneurs owning their own business, whether they’ve bought a franchise, whether they’re licensing something. Get yourself around other entrepreneurs.”

 * “When I have those moments when I’m frustrated or feeling a little overwhelmed, I remember working for other people and I remember what that felt like… and this is so much more fun, and lighter, and impactful than any of the work I did in 23 years [in corporate] combined.”

 * “If you’re at a place in your career where you really want to do something for yourself and you really want to be tied into and dialed into true pay for performance, then a license model or a franchise model is an absolutely wonderful way to be able to do that while also giving you a head start of building a complete business.”

 * “ Don’t go at it alone. Surround yourself with like-minded people who are going to encourage you, who understand what it’s like to be in business for yourself, who will celebrate your wins, and help you overcome the obstacles that come your way.”

 * “Get rid of any belief you have that you could never do as well as you’re doing in corporate.”

 * “Trust yourself and have courage. Believe in yourself. Believe you can generate at least the revenue you were making through working for someone else, yourself.”

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

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Erin and Angela Coté chat again this week, this time discussing “The DNA of a Franchisee”. In her years in the franchise space as a franchisor, franchisee, and now franchisor consultant, she’s noticed there are 10 qualities that every successful franchisee shares, not matter the brand.

Listen to hear the qualities Angela has found the most successful franchisees have in common, and the ways those qualities can shape their business outcomes.

 * The importance of being financially prepared

 * Why you a franchisee must be systems oriented

 * The flip-side: you’ll also need a touch of entrepreneurialism

 * The power of loyalty for the brand

 * Why you need to be patient as a franchisee

 * The role of leadership skills

 * The importance of being team-oriented

 * Why a franchisee must be sales-oriented

 * Ways being community-oriented can boost your business

 * The power of true grit

 * Angela Coté’s Website

 * Angela’s YouTube Channel

 * Angela’s Facebook Page

 * Angela’s LinkedIn Page

 * Angela’s Instagram Page

 * M&M Food Market

 * “The most successful franchisees are the ones that are community-oriented, sales-oriented, and team-oriented.”

 * “I’m trying to bust the myth that franchising is turnkey.”

 * “At the end of the day, you’re a business owner and you’re the one responsible for whatever happens in that business. It takes hard work.”

 * “When you’re a business owner, you’ve got to have grit and the endurance to work hard.”

 * “You have to be hard working or else you’re leaving money on the table.“

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

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Jane Stein is a franchise consultant whose company, “Your Franchise is Waiting”, provides support and services for women looking to buy a franchise. Franchise ownership can take many forms, so this week Erin and Jane discuss different models of franchise ownership:

1.  Owner-operator of a single unit

As you listen, think about which model looks most like the pathway you envision for yourself.

* Introducing Jane Stein

* Owner-operator vs. semi-absentee franchise ownership

* Building an empire through multi-unit franchise ownership

* Low-risk business opportunities good for first-time franchise owners

* Weighing the pros and cons of investing in a trendy business model

* How to buy a pre-established franchise location

* How to determine whether a brand is franchisee-friendly

* Area developer opportunities and ideal candidates for those roles

* Master franchise opportunities

 * Your Franchise is Waiting

 * Email Jane

 * Jane’s LinkedIn

 * Zoracle Psychometric Assessment

 * Budget Blinds

 * The Dwyer Group

 * Coyote Ugly

 * “My idea was to differentiate. I was going to get into this business and raise the bar. I’m going to provide an entirely new level of services that people aren’t getting elsewhere.”

 * “Underlying most people’s fascination with and desire to own their own business is a very emotional decision.”

 * “The difference [of owning your own business]? You love it and it’s yours. It’s exciting. You’re building something and it’s important to you. It just feels different.”

 * “Once you get up over 3 locations of a brand, that’s when the magic happens in terms of higher margins, you can manage your staffing more easily, you can move your inventory where it needs to be.”

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

* Franchise Rising Website

* Franchise Rising Facebook

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* Franchise Rising Twitter 

* Franchise Rising YouTube

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Deb Evans is the founder of Deb Evans Consulting, where she specializes in training franchise industry leaders in marketing, specifically focusing on ways they can use social media to grow their brands. She’s also the co-host of Social Geek Radio, a podcast that covers the latest trends in technology and digital marketing.

This week, Deb and Erin discuss the power of social media - what brands should be doing to promote themselves on social, and ways prospective franchisees can use social media to research potential opportunities.

* Introducing Deb Evans

* Reasons why businesses need a social media presence 

* Ways franchise candidates can use social media throughout their research and buying processes

* How franchisees can use social media to improve their brand appeal

* Ways brands can engage with influencers and brand ambassadors  

* Questions to ask about social media before buying a franchise

* Erin’s three questions

* Deb Evans Consulting

* Deb’s Facebook

* Deb’s Twitter

* Deb’s LinkedIn

* Deb’s Instagram

* Deb’s Pinterest

* Social Geek Radio

* IFA Conventions

* Woops

* Nothing Bundt Cakes

* The Dwyer Group

* Any Lab Test Now

* Chicken Salad Chick

* “You have to have social in your marketing strategy. You have to have it!” 

* “If you’re a franchisor looking for franchisees, they’re searching for opportunities on the internet, so you’ve got to be present.”

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

* Franchise Rising Website

* Franchise Rising Facebook 

* Franchise Rising Instagram 

* Franchise Rising Twitter 

* Franchise Rising YouTube

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Dan Durney is the owner of FranMaster, an outsourced franchise development and coaching company for emerging franchisors. Best known for his involvement in the launch of franchise behemoth Massage Envy, Dan‘s brings unique insights into the world of franchising based on his 14+ years of experience.

This week, Dan and Erin take a deep dive into the four main steps in the process of buying or investing in a franchise:

1.  Qualification

* Introducing Dan Durney, owner of FranMaster

* Defining emerging franchises

* “Awarding” a franchise vs. “selling” a franchise

* How the franchise sales process begins

* Questions asked during qualification

* Defining the Franchise Disclosure Document and how you should approach and assess it

* What to expect at Discovery Day

* Franchise Development Consultants and others involved in the sales process

* Erin’s three questions

* FranMaster

* Massage Envy

* Ben’s Barketplace

* Kicks Mobile

* OrthoNOW

* Hapa Yoga & Fitness

* Smart Drinks & Nutrition

* Zoracle Profiles

 * “At the end of the day, the process is always the same. What is the person trying to achieve? Is this a match at a high level for what the franchisor is trying to accomplish and who they’re looking for? Is this person a match for that particular brand?”

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

* Franchise Rising Website

* Franchise Rising Facebook

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* Franchise Rising YouTube

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Katie Smith had been a stay at home mom for 11 years when she decided to take the plunge into entrepreneurship, opening a Cookie Cutters franchise in the Boise, Idaho area.

This week, Erin dives into her inspiring story, and Katie shares her fears before opening, the successes she’s experienced so far, and how she manages to run a business while being a mom to four daughters who are always on the go.

* Introducing Katie Smith, Cookie Cutters Franchisee

* The process of deciding she was ready to buy a franchise

* Financial questions and qualifications before buying the franchise

* Why Boise was the right market for Katie’s business

* Finding balance between motherhood and business ownership

* Leaving a legacy for her daughters

* Erin’s three questions

* Special Deals at Cookie Cutters - Meridian

* Cookie Cutters - Meridian

* Cookie Cutters - Meridian Facebook

* Cookie Cutters - Corporate

* Cookie Cutters - Franchise Opportunities

 * “Having all daughters, I really want to show them that this can be done.”

* “Don’t ever let anyone tell you you can’t do it, and don’t tell yourself you can’t follow your dream.”

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

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Aubree Coderre has spent about four years in the franchise space. While that makes her a relative newbie, her voracious appetite for education and networking has helped her learn the industry inside and out.

This week, Erin sits down with Aubree to cover a range of topics related to franchise investment and ownership, learning Aubree’s tips to help franchisees thrive.

Introducing Aubree Coderre, National Sales Manager at C Squared Social

What is a franchise’s “secret sauce”?

The importance of values alignment between franchisee and franchisor

Networking, education, and mentorship opportunities

The lifestyle shift from employee to business owner

Erin’s three questions

* C Squared Social

* Zoracle Profiles

* International Franchise Association

* Franchise Business Network

* Multi-Unit Franchising Conference

* Franchise Update Media Group

* Franchise Business Review

* Jenna Lamb, Nothing Bundt Cakes

* Mary Ann O’Connell, Fran Wise

* Rebecca Monet, Zoracle Profiles

* Deb Evans, Deb Evans Consulting

* Aubree’s LinkedIn

* Aubree’s Instagram

* Aubree’s Twitter

 * “Just because a system is a system doesn’t mean it will work for everybody.”

 * “Your values, what motivates you, what drives you, is really important for you to be successful long term.”

 * “Always be authentic and always be honest. Commit to who you are and owning that is the best thing you can do for yourself.”

 * “Show up. Be present. Get involved. Be engaged.”

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

* Franchise Rising Website

* Franchise Rising Facebook

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* Franchise Rising Twitter

* Franchise Rising YouTube

Subscribe to the show to hear more episodes like this!

Erin connected with Angela Coté last Fall at during the FranTech conference, where they immediately connected over their passion for innovation and supporting women. Angela is an expert in the franchise space in every sense of the word - her family owned a major Canadian franchise, she’s a multi-unit franchisee, and she now consults franchisors to help them achieve exponential growth.

In this episode, Angela shares her Five “Rockstar” Questions every prospective franchisee should ask before making her buying decision:  

1. Do you have a passion for the brand?

Learn the answers you’ll want to hear to know you’re making a sound, informed franchise buying decision.

• Introducing Angela Coté, franchise expert

• Angela Coté’s Website

• “Do you really love the business? When you’re heart’s not in it, it’s harder to make it profitable.”

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

• Franchise Rising Website

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Ever considered turning your business into a franchise? Thought about buying or investing in an already existing franchise? You’ll need to know exactly what a franchise is before doing either of these things.

In this episode, Erin chats with Carmen Chavez de Hesse, owner of Echo Growth Strategies, about the three factors that make a franchise a franchise vs. a licensed business:

• National trademark registration

Listen to get into the nitty-gritty details of franchising.

• Defining a franchise

• Licensing vs. franchising

• Mandated timeline for buying a franchise

We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys.

• Franchise Rising Website

Subscribe to the show to hear more episodes like this!