As franchise professionals converge on Anaheim, California for West Coast Franchise Expo 2012, the obvious focus is on franchise sales. As such, Franchise Today has pulled out of its archives a very popular and informative segment on franchise sales best practices. In this Encore Presentation from the 2nd Annual franchise Legal Series in 2011, Host Paul Segreto welcomed Warren Lee Lewis as his guest.. A Partner - Franchising and Licensing at Akerman Senterfitt, and a frequent guest on Franchise Today, Warren is the author of The Franchise Sellers Handbook. In this segment, Paul and Warren discussed franchise sales best practices with focus on regulation of franchise sales, franchisor activities impacting on franchise sales, offering and selling a franchise to a prospect, and examples of franchise sales gone wrong.