In this Special Segment of Franchise Today, Host, Paul Segreto, is joined by several of the speakers' panel for the upcoming Franchise Social Media Summit, scheduled for September 21st. Paul, co-founder of the event along with Jeremy LaDuque, will discuss with Jeremy and other guests, including Franchise Today co-producer, Joe Caruso, the philosophy behind the event, what participants will learn at the event along with the perspectives of the various speakers, all who have extensive experience in franchising and social media. The event is the first-of-its-kind all-day virtual event with its focus on franchising.