This week on Franchise Today, the discussion will focus on starting a franchise organization and the issues and challenges facing startup and young franchisors today. During the first half of the show, Paul Segreto will be joined by Expansion Experts CEO, Lizette Pirtle. Expansion Experts is a franchise development company that assists today's entrepreneur and business owner transform their independent business to a franchise concept, and ultimately, to a well-structured franchise organization. During the second half of the show, Paul will be joined by Cell Again CEO, Matt Kelly. Cell Again is a relatively new, but HOT franchise concept with six locations already open in the Salt Lake City, Utah area and in Las Vegas, Nevada. Buying and selling used cell phones, Cell Again provides various options and cost-effective alternatives to typical, high-priced cell phone stores.