Franchise Today

In this Encore Presentation of Franchise Today, Host, Paul Segreto, was joined by Lon Safko, author of the best-selling book, The Social Media Bible. Lon was also the keynote speaker for the highly successful Franchise Social Media Summit presented on September, 21, 2011. Segreto, co-founder of the Summit, and Lon discussed the Summit along with Lon's insight and persepctive on social media today and for the future. Franchise Today co-producer, Joe Caruso, also a speaker for the Summit, also joined Paul and Lon on the show and shared some of his thoughts on social media and its role within franchising. Guest notes - Lon Safko (@LonSafko) is an author of remarkable breadth, writing seven innovative best selling books that have shown corporations how to train managers to think creatively and have detailed the secrets of launching a successful on-line business. His best selling book with John Wiley & Sons “The Social Media Bible,” which hit #1 on Amazon in both their Marketing & Business categories, unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and YouTube for business.

In this Encore Presentation of Franchise Today the interview with Doc Cohen will be rebroadcast. "How to be an Overnight Franchise Sucess AND Dismantle an Atom Bomb". Earlier this year, Paul Segreto welcomed as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was named to the IFA Hall of Fame at the IFA Convention in Las Vegas. On the show Paul and Doc discussed the IFA honor along with Doc's perspective on the state of franchising, his experience with the IFA, and his insight into the trials and tribulations of multi-unit ownership and the role of technology in today's franchise environment.

On this ENCORE PRESENTATION of Franchise Today, the discussion centered on social media and public relations as Fishman Public Relations CEO, Brad Fishman, joined host, Paul Segreto. Certainly a hot topic, discussions about social media pique interest of franchisors and franchisees alike. Often viewed as a communications tool, social media has also been embraced by pr firms. But, the questions Brad and Paul focused on were, "Has social media really changed pr? And, if it has, how?"

In this Encore Presentation of Franchise Today, Paul Segreto welcomed as his guest, Jeremy LaDuque, President & CEO at Elements, Inc., an industry leader in franchise website development and developers of the ElementsLocal™ online marketing solution. Paul and Jeremy discussed technology in franchise marketing with focus on social media, SEO, local search, and email & mobile marketing.

This week on Franchise Today, Host, Paul Segreto is joined by BrightStar Co-founder & CEO, Shelly Sun. Paul and Shelly discuss her new book, Grow Smart, Risk Less, and her recent appearance on the popular reality show, Undercover Boss. About Franchise Today Franchise Today is hosted by Paul Segreto, President and CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising. Franchise Today airs LIVE every Thursday at 11AM CDT / 12PM EDT with archived segments available on-demand.

This week on Franchise Today, Host, Paul Segreto is joined by labor law attorneyMark Fijman of Phelps Dunbar LLP. Mark represents and advises employers regarding federal and state employment laws dealing with race, age, disability, gender, national origin and religious discrimination and in administrative proceedings before the Equal Employment Opportunity Commission. He specializes in employment issues relating to the restaurant and hospitality industry. Mark and Paul will discuss the convergence of evolving technologies, generational changes and employment issues facing franchisors and franchisees.

This week on Franchise Today, Host, Paul Segreto is joined by BrightStar Co-founder & CEO, Shelly Sun. Paul and Shelly discuss her new book, Grow Smart, Risk Less, and her recent appearance on the popular reality show, Undercover Boss.

 

About Franchise Today

Franchise Today is hosted by Paul Segreto, President and CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising.

Franchise Today airs LIVE every Thursday at 11AM CDT / 12PM EDT with archived segments available on-demand.

This week on Franchise Today, host, Paul Segreto is joined by Michael Webster, franchise attorney, social media lawyer, chair of strategic committee International Association of Franchisees and Dealers, and Paul Steinberg, former franchisee and franchise attorney. This week's discussion will focus on the 34th Annual Meeting of the ABA Forum on Franchising and the guests' insight and perspective on the Franchise Legal Landscape.

This week on Franchise Today, host, Paul Segreto welcomes as his guest, Tom Spadea, a business and franchise attorney, and former franchise executive. Paul and Tom discuss the nuts and bolts of landlord and lender negotiations and how the same, done effectively, improves the chances of franchise success.

This week on Franchise Today, host, Paul Segreto is joined by social media maven and franchise professional, Deb Evans. Paul and Deb discuss FranCamp, the much-anticipated franchise / social media event being held in Nashville on Saturday, October 22nd. Deb is also co-host of another popular show on Blog Talk Radio, Social Geek Radio, where she discusses the use of today's social technologies on the Web.