In 2015, the world felt like a very different place. Obama was president, corona was a byword for beer, and The Independent reported half of graduates were landing their dream jobs. Fast forward to 2020, and the BBC grimly states that a large percentage of young people are lowering their career aspirations, with job offers being withdrawn at an alarming rate. But a sudden change in the job market doesn’t mean young people need to give up on their dream career. Now is the time to be bold, adjust your plan and consider a new way forward. Why not consider owning a master franchise in your chosen industry?