What does it really take to turn a parking lot pop-up into a billion-dollar brand? In this episode of Delivered, we sit down with Jonathan Maze, Editor-in-Chief of Restaurant Business Magazine and host of the A Deeper Dive podcast. With nearly two decades of experience reporting on the restaurant industry, Jonathan shares sharp, unfiltered insights into how brands rise, fall, and fight to stay relevant.

The conversation spans everything from why "fast casual" might be a meaningless label, to how TikTok helped save Chili’s, to how GLP-1 weight loss drugs could reshape the way Americans eat and the packaging that supports it. We also touch on the real cost of seed oils, what’s really driving consumer behavior, and how delivery is forcing operators to rethink store footprints.

This episode is full of hard-earned wisdom, deep industry perspective, and the kind of takeaways every operator, marketer, and founder should hear.

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