Dina Dwyer-Owens, Chairwoman & CEO of The Dwyer Group, appeared on CBS's hit reality show "Undercover Boss" on Jan. 22 for a journey that today has connected her to her company's service brands on a whole new level. In this week's segment of Franchise Today, Undercover Boss Behind the Scenes with Dina Dwyer-Owens, Dina joins host, Paul Segreto, to share her personal experience that showcased her as a woman in a man's world, riding a lawnmower, unloading a water heater, installing commercial exit signs and repairing a stove among the many highlights.

In light of the upcoming International Franchise Association Annual Convention, Dina and Paul also tap into Dina's experience as the former Chairperson at the IFA in 2009 to provide some insight into the important annual event. In addition, the future of franchising and challenges created by tightened credit and economic uncertainty will also be discussed.

Franchise Today is hosted by Paul Segreto, President & CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising.

Other features include Franchise News, as reported by the leading franchise publications, the IFA Corner, news and events from the International Franchise Association, New Brands in Franchising, a look at up and coming franchise concepts, and “Are You Kidding Me?”, eye-opening and thought-provoking insight into the comical, and sometimes illogical side of franchising.