Rupert Maconick sits down with Francie Richards to chat about brand purpose and initiatives at Allstate and what she has learned as a social impact leader.

Francie Richards is the Vice President of Social Responsibility at Allstate and the Vice President of The Allstate Foundation. Previously, she worked as Head of External Partnerships and Development for Chicago Public Schools.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.