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Frank Benedetto KNOWS Physical Therapy Has A Marketing Problem
Huge thank you to our shows sponsor:
DrinkLMNT.com/fitcare
Get a free sample pack with any order!
Book disucssed on the episode - blueprint for revolution:
https://amzn.to/4hXoYvA
Fueled by the unnecessary loss of my father to medical mismanagement as well as a failed surgery that led to permanent loss of function in my shoulder, I started The HoneyBadger Project with the goal of creating a community of clinicians that were hell bent on driving change.
But let me back up and give you the full origin story….
I’m a clinician first.
At the peak of my credentialing, I was PT, DPT, OCS, SCS, CSCS, Pn1, TPI-1, PES (and a handful more that I now know are BS lol).
In 2015 I started a clinic inside a storage closet of a warehouse gym and grew it to 5 locations. I sold that practice in 2019 and started dreaming about how to inspire innovation in the “service” side of healthcare (aka the allied health professions beyond PT including DCs, OTs, SLPs, & mental health professionals).
I began heavily investing in business education and mentorship and became obsessed with studying how Silicon Valley incubators, like Y Combinator, consistently produced businesses that changed the world (like AirBnB, DoorDash, Instacart, etc).
I couldn’t find anything in healthcare like that so I decided to build it myself.
5 years later, my team and I have helped over 1000 clinicians reimagine the way they practice by starting mission-driven practices that incorporate easy to use technology. I also continue to own and grow multiple patient facing businesses.
I’m on a mission to evolve healthcare. I hope you’ll join me. 👊🏽
Don't forget to get the book Dr Bo was just featured in here:
https://amzn.to/3CXoYwJ
Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5353468462366720
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By Dr Bo, Physio
5
1010 ratings
Huge thank you to our shows sponsor:
DrinkLMNT.com/fitcare
Get a free sample pack with any order!
Book disucssed on the episode - blueprint for revolution:
https://amzn.to/4hXoYvA
Fueled by the unnecessary loss of my father to medical mismanagement as well as a failed surgery that led to permanent loss of function in my shoulder, I started The HoneyBadger Project with the goal of creating a community of clinicians that were hell bent on driving change.
But let me back up and give you the full origin story….
I’m a clinician first.
At the peak of my credentialing, I was PT, DPT, OCS, SCS, CSCS, Pn1, TPI-1, PES (and a handful more that I now know are BS lol).
In 2015 I started a clinic inside a storage closet of a warehouse gym and grew it to 5 locations. I sold that practice in 2019 and started dreaming about how to inspire innovation in the “service” side of healthcare (aka the allied health professions beyond PT including DCs, OTs, SLPs, & mental health professionals).
I began heavily investing in business education and mentorship and became obsessed with studying how Silicon Valley incubators, like Y Combinator, consistently produced businesses that changed the world (like AirBnB, DoorDash, Instacart, etc).
I couldn’t find anything in healthcare like that so I decided to build it myself.
5 years later, my team and I have helped over 1000 clinicians reimagine the way they practice by starting mission-driven practices that incorporate easy to use technology. I also continue to own and grow multiple patient facing businesses.
I’m on a mission to evolve healthcare. I hope you’ll join me. 👊🏽
Don't forget to get the book Dr Bo was just featured in here:
https://amzn.to/3CXoYwJ
Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5353468462366720