In this episode, Frank Li, a China market specialist, shares his journey from arriving in Australia unable to speak English at age 10 to becoming the Dux of his Catholic school by year 12! He discusses his career path, including his MBA from AGSM and his transition to China in 2004. Frank founded 31Jiu, a beverage distribution company, and later secured distribution rights for Bundaberg ginger beer in China, which became a huge success. Despite challenges, including a severe lockdown in Shanghai, Frank sold his business to Jebsen Group in 2022. He now consults Australian brands entering the Chinese market, emphasizing the importance of cultural understanding and strategic partnerships.

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