Frank Wooten is the co-founder of Vence, a virtual fencing system developed for rotational grazing and livestock management. A brand within Merck Animal Health, the Vence tool controls cattle movement, manages grazing, and creates virtual fences to dictate grazing behavior and monitor animal location and movement without physical barriers.

In this episode, Wooten shares the benefits of virtual fencing, highlighting its potential to modernize ranching practices while reducing labor in the process. Wooten also discusses some of the challenges that this new technology has faced within the ranching and agricultural industry.

Learn more at SVNsaunders.com.
Learn more at Merck-Animal-Health-USA.com/Species/Cattle/Vence.