Recorded live, this AI-packed episode breaks down the latest tools actually moving the needle for commercial real estate brokers, investors, and analysts.

Michael Hironimus is back to share what’s changed since GPT-4 and where things are heading next. From lead gen to underwriting, pitch decks to property tours — if you’re not using these tools, you’re already behind.

We cover:

✅ New AI tools CRE pros are adopting fast

✅ Real-time data integrations (and why they matter)

✅ The gap between automation & analysis — and how to close it

✅ Why brokers using AI are eating everyone else's lunch

✅ Michael’s go-to stack and live Q&A with the audience

AI isn’t the threat. Other brokers using AI are.

🧠 Learn more about Michael: https://superpowershq.com/commerciallyspeaking

🔗 Watch past episodes: https://www.youtube.com/@commerciallyspeaking

—

🧢 Hosted by Timmy Barron & Bo Barron

🎧 New episodes weekly

#CRE #AI #MichaelHironimus #CommerciallySpeaking #PropTech #GPT5

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 7 Day AI For CRE Challenge: https://docs.google.com/document/d/e/2PACX-1vR7Lr9M-0xVZVIhCilK1A1TvxgSUUG_7L9zfdyIxNFXwTHUA0dOjXNTVOLjPIOQAeYNOWddnMrkXdu9/pub
• 🔗 Follow Michael on X: @Mike_Hironimus
• 10% OFF Michael’s Ai Course when you use the code: CSPOD ⁠https://www.implementingaiincre.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:00:51 - Intro00:02:31 - Upcoming CCIM Course In Angel’s Envy00:05:40 - ChatGPT-500:15:32 - Claude MCP Servers00:24:30 - Bo Thinks Through CRE Use Cases for MCP Servers00:29:50 - How Timmy Uses AI For Thumbnails and to Animate Photos00:31:15 - Perplexity’s New “Comet” Browser00:38:46 - Automating Entire Workflows with Agentic AI00:47:00 - AD - Site To Do Business (https://STDB.com)00:47:40 - An Avalanche Of Automation00:52:02 - Perplexity’s Bid For Google Chrome00:54:49 - NotebookLM00:55:22 - NotebookLM’s Video Overviews01:01:06 - Study & Learn Feature01:05:56 - GPT - Create a Pop Quiz for the podcast Commercially Speaking01:14:24 - Rapid Fire Questions For Michael01:21:46 - ImplementingAIinCRE.com - Use Code: “CSPOD” for 10% OFF01:21:59 - Outro

What happens when a guy with a physics degree, a Vespa scooter, and a philanthropic mission starts cold calling property owners?

Joe Huber, founder of Huber Equity Group, joins us to share how he built a 2,000+ unit multifamily portfolio almost entirely off-market — and why he gives away 20% of profits to fight childhood trauma and water insecurity.

We talk:

• How 150,000 cold calls a year fuels his deal flow
• Why "digging for basis" is his favorite investing philosophy
• The power of walking away from the right deal
• What it's like to raise $5M for a deal — during COVID
• Why his company fights for profits just to give them away

This one’s about more than real estate. It’s about building wealth on purpose.

🔗 Learn more: HuberEquity.com

🎧 Subscribe for more episodes like this every week.

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 📌 Learn more about Joe: https://huberequitygroup.com/
• My Village Ministries: https://myvillageministries.com/
• Design Outreach: Elevating Global Poverty https://doutreach.org/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 💰Hearthstone Capital Fund: Investing in CRE With Purpose: https://hearthstonecre.com/
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:03 - Welcome00:02:40 - Welcome Joe Huber00:04:28 - How I Met Joe00:05:25 - Going from 1 to 2,000 Units00:11:36 - AD - CRE Investor Coach, Site To Do Business stdb.com00:12:50 - Digging For Basis00:15:54 - Losses Hurt More Than Gains Help00:18:52 - How did you know about house flipping?00:21:47 - The Off-Market Strategy00:23:11 - I Got Instant Feedback On Pricing00:24:32 - Vespa Scooter Accidents00:27:54 - One of the Best Deal We Didn’t Do00:30:41 - Bo Breaks It Down For Timmy00:32:00 - We’re Making Sausage00:33:06 - Execution With A Scalpel00:34:39 - Joe’s Secret To Cold Calling00:37:37 - Bo’s Best Cold Open Ever00:40:26 - AD - Site To Do Business (https://STDB.com)00:41:05 - S.o H.appy I.t’s T.hursDay00:43:10 - Transparency When Cold Calling00:43:56 - Why Give 20% Of Your Profits?00:46:22 - We Want To Give Even More!00:48:13 - The Causes We Support: 1. My Village00:52:46 - 2. Design Outreach00:59:04 - Fixing The Malfunctions Of The Wells01:00:17 - Huber Equity Has Inspired Hearthstone To Give01:03:11 - We Want To Make More Of An Impact With The Families In Our Units01:05:45 - Future Goals01:09:01 - CRE Is Not All Evil Like In The Movies01:12:27 - Pop Quiz01:17:42 - Outro01:18:40 - Shoutouts

John Marsh’s story is almost too wild to believe. At 23, he was $1.5M in debt, $99K overdrawn, hooked on meth, and ready to end his life in the attic of his home.

Then—everything changed.

Today, John and his wife have rebuilt over 200 properties, steward $2B in real estate across America, and are on a mission to save small towns through what he calls “redemptive real estate.”

In this episode:

• The attic moment that changed everything
• How he built wealth without filing bankruptcy
• Why “God loves idiots” is his secret to success
• The 5 F’s that keep his businesses, marriage, and mission aligned
• His $30M “land-based cruise ship” model to revive small-town America

Whether you’re in real estate, business, or just love a jaw-dropping comeback story, this one will leave you rethinking what’s possible.

📌 Learn more about John: https://www.marshcollective.com/

📌 Follow Commercially Speaking for more CRE insights

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 📌 Learn more about John: https://www.marshcollective.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 💰Hearthstone Capital Fund: Investing in CRE With Purpose: https://hearthstonecre.com/
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:38 - Welcome, John Marsh00:06:10 - Well, There’s Hope For Idiots00:08:24 - Money & Girls Tripped My Breakers00:09:39 - $1,500,000 in Debt00:10:11 - AD: CRE Investor Coach, Site To Do Business https://STDB.com00:11:27 - Don’t Die Yourself. Die TO Yourself00:16:22 - Took Us 7 Years To Get Back To Zero00:18:07 - Beauty In Broken Things: The 1st House We Bought00:19:22 - Finding Your Gifts00:22:59 - Looking For Favor00:25:04 - Beyond Residential00:26:47 - Small Town America is Dying00:27:50 - God Cares About PLACES00:32:14 - Measure It To Multiply It: The 5 Fs00:34:30 - What do you mean by “God Talks To You”?00:39:24 - I Can Tell You EXACTLY What I’m Trying To Accomplish00:42:41 - The Model That Will Save Small Towns00:44:15 - Choosing The Small Towns00:47:00 - Redemptification00:49:25 - The Process of Getting It Started00:50:50 - Bo Reminds Timmy What Cash on Cash is00:52:42 - Higher Property Value = Pushing Operational Income Into Rents00:53:17 - AD: http://STDB.com00:53:56 - Bo Breaks It Down For Timmy00:59:23 - The One Thing John’s Said That Keeps Rolling Around In My Head01:01:58 - The Thing That Makes The GREATEST Impact01:04:03 - The Marsh Collective01:07:41 - Capital Camp01:14:50 - Bye Alice!01:15:26 - AD: https://Superpowershq.com/commerciallyspeaking

Links

By 30, Kevin Dean has done more in commercial real estate than most do in a lifetime.

In this episode, Kevin joins Bo and Timmy to unpack the mindset, discipline, and high-stakes moves that helped him build an extraordinary track record—while staying grounded in his mission, his family, and his faith.

From walking away from security to betting on himself (and winning), Kevin shares:

🔥 The 3 questions he asks before every big decision

📈 Why CRE is a people game, not a property game

💰 How to build wealth without losing your soul

🤝 And the power of consistency in both business and belief

This episode is part playbook, part pep talk, and fully inspiring.

If you're in the game—or thinking about leveling up—you need to hear this.

🎧 Now streaming on Spotify + YouTube

📬 Get our newsletter: subscribe.wgbarron.com

🧠 Outsource your busywork: superpowershq.com/commerciallyspeaking

#CRE #CommercialRealEstate #KevinDean #Entrepreneurship #RiskTaking #FaithAndBusiness #CommerciallySpeaking

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• Connect with Kevin Dean - rockbridgeinv.com
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Welcome Kevin Dean00:03:42 - Selling Golfballs Back To Golfers as a Kid00:05:24 - The Inside Scoop: Fannie Mae00:07:34 - Surprising Insights from Working At Fannie Mae00:09:38 - Bo Explains Debt Service Coverage Ratio To Timmy00:11:07 - Bo Explains Loan To Value (LTV) To Timmy00:12:18 - Bo Explains “Spread” To Timmy00:16:32 - How Kevin Got This Position at 22!00:18:57 - Building A Business On The Commute00:20:02 - What gave you this drive at such a young age?00:22:12 - What Is Rockbridge Investment Group?00:23:24 - How Do You Identify Your Markets?00:25:33 - My Best Deal Was Made At A Pizza Shop00:29:28 - A Unique Impact: Giving a Unit For Free00:33:24 - The ROI of Creating Community00:40:18 - “Build-To-Rent” vs Multi-Family00:44:56 - Is This Resulting In A Lower Turn-Over Rate?00:50:19 - Future Plans00:54:17 - Don’t Be Smart00:55:40 - Book Recs For Your 22 Year Old Self00:58:09 - Being Young Is A HUGE Advantage01:02:44 - The Reps Are The Only Way01:07:59 - Parenting Advice For Entrepreneurs01:26:44 - Supwerpowershq.com/commerciallyspeaking01:29:18 - Bye, Alice!

What do you get when you combine $5B+ in deals, a Columbia classroom, and 20 years under CRE legend Bob Knakal?

You get James Nelson.

In this episode, Bo and Timmy sit down with the host of The Insider’s Edge to talk:

💥 The biggest risk threatening commercial real estate today

📈 Why most investors lose on timing, not talent

🚧 What not to do when raising capital

🍼 And yes—James drops a diaper reference that every rookie broker needs to hear

This is a CRE masterclass wrapped in humor, war stories, and hard truth.

If you're in the game or thinking about getting in, don’t miss this one.

🎧 Full episodes on YouTube + Spotify + Apple Podcasts

👉Get Jame Nelson’s 📖book, 👂podcast, 📰newsletter and 📑Forbes contributions all in one place: jamesnelson.com

📬 Our free CRE newsletter: subscribe.wgbarron.com

👨‍💻 Delegate everything: superpowershq.com/commerciallyspeaking

#CRE #CommercialRealEstate #JamesNelson #TheInsidersEdge #MasseyKnakal #NYCRealEstate #BrokerLife #CommerciallySpeaking

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• Buy James Nelson's Book, Listen To His Podcast, Subscribe To His Newsletter & Read Him In Forbes - Jamesnelson.com
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠




00:00 - Start02:56 - Welcome03:49 - James Nelson (The Insider’s Edge)07:01 - Who Is James Nelson?10:30 - Day In The Life Being The Head Of Investment Sales For Avison Young14:35 - Writing The Book On Commercial Real Estate Investing16:11 - The 2 Main Reasons That Hold People Back From Investing18:07 - The #1 Thing Driving Deals Right Now (and other seller motivators)21:09 - Bo Explains “Short Sale” To Timmy23:53 - Loan Sales and Recourse vs Non-Recourse28:52 - The Biggest Threat To The Industry Right Now33:50 - Starting The Insider’s Edge Podcast38:49 - How James Nelson’s Landed His 1st Deal40:19 - Bo Breaks It Down For Timmy41:07 - Jame’s 1st Deal Continued42:48 - “Air Rights” and Vegas45:39 - Pop Quiz49:18 - I’ll Let You Live Here For 2 More Week51:40 - JamesNelson.com53:44 - Barbara Corcoran Story!!!! We are a step closer, folks!!!!!!55:23 - superpowershq.com/commerciallyspeaking

100% bonus depreciation is back—and it’s permanent.

In this episode, CPA and fan-favorite Kevin Bassett returns to break down the tax bill shaking up the commercial real estate world.

From massive tax write-offs for CRE pros and investors, to bonus depreciation on entire manufacturing buildings, to the new wave of opportunity zones—this is everything you need to know to protect your margins and maximize your returns.

Plus:

• What brokers and syndicators should do immediately
• Why the IRS owes cost segregation companies a bottle of champagne
• The surprising end to electric vehicle credits
• And yes, a plea to Barbara Corcoran to join us

Whether you're a CRE broker, investor, or just someone who enjoys watching tax legislation get absolutely roasted, this episode is for you.

🎧 Listen now on YouTube + Spotify + Apple Podcasts

📬 Get our newsletter: subscribe.wgbarron.com

🤖 Get a virtual assistant: superpowershq.com/commerciallyspeaking

#CRE #CommercialRealEstate #BonusDepreciation #TrumpTaxBill #CostSegregation #OpportunityZones

Takeaways

-The new bill has major implications for commercial real estate professionals and investors.-100% bonus depreciation allows for significant tax deductions in the first year of property purchase.-Opportunity zones are being renewed, providing new investment opportunities.-Energy credits related to electric vehicles and energy-efficient buildings are expiring soon.-Section 179D is also set to expire, affecting energy-efficient improvements.-Tax rates from 2018 have been made permanent, benefiting many taxpayers.-New deductions for seniors and families are being introduced, providing additional tax relief.-The SALT deduction remains a contentious issue among lawmakers.-The bill is not solely beneficial for the wealthy; it includes provisions for lower-income individuals.-The commercial real estate market may see increased demand due to these tax incentives.

Chapters

00:00:00 - Cold Open00:03:20 - Welcome Kevin Bassett, CPA00:05:06 - What’s Going on With This Big Beautiful Bill?00:06:07 - 100% Depreciation00:08:28 - What Bonus Depreciation Means for Brokers00:10:12 - Manufacturing Bonus: 100% Depreciation on Entire Building!00:12:17 - Bo simplifies 100% Bonus Depreciation on Manufacturing for Timmy00:15:08 - Opportunity Zones To Be Renewed00:18:17 - Energy Credits: If you’re in the market for an EV, listen up! (Time Sensitive Information)00:21:52 - Bonus Depreciation vs Section 17900:25:37 - Extending the 2017 Tax Rates00:27:08 - A Massive One: Section 199A (QBI)00:29:50 - The Giveaways (New Deductions The Lower Tax Brackets)00:31:05 - The Senior’s Deduction00:31:58 - Raised Child Credits00:32:10 - No Tax on Tips/Overtime00:37:52 - Car Loan: Up to $10k Deduction on loan interest00:39:30 - 1031 Tax Deferred Exchange Remains Untouched00:40:26 - SALT Deduction: The Biggest Fight Of All00:42:07 - Bo Simplifies SALT Deductions For Timmy00:46:41 - The Truth About This Bill Being For The Rich: (Limits on Itemized Deductions)00:49:50 - Listener Question: Will This Spur New Development?00:51:54 - https://bassettcpas.com/00:53:47 - Bo’s Big Beautiful Breakdown01:02:37 - Timmy Questions Bo’s Dislike of EVs01:05:33 - Shoutouts!01:06:33 - Bye Alice!

🔔 Subscribe for weekly CRE chaos + genius: @CommerciallySpeaking

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• Sign up for Kevin’s newsletter and connect with him - Bassettcpas.com
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

This might be the most practical AI episode we’ve done yet.

Bo shows Timmy (and you) how he’s using Gamma—an AI-powered presentation tool—to build stunning commercial real estate pitch decks in minutes. No more slogging through PowerPoint. No more ugly slides. No more wasted weekends.

💥 You’ll learn how to:

– Use ChatGPT and Gamma to build custom marketing decks

– Ditch the design stress (Gamma does it for you)

– Save hours on proposals, flyers, and CRE presentations

– Get buy-in from clients fast

🎁 Bonus: Bo shares a sneak peek of his “digital brain” device—an AI-powered note-taking assistant that captures ideas on the fly and actually organizes them.

This one’s equal parts demo, dumb jokes, and download-worthy workflow.

You’re gonna want to steal this system.

🎧 Listen now on Spotify and YouTube

🔔 Subscribe for weekly CRE chaos + genius: @CommerciallySpeaking

#CRE #AItools #GammaAI #CommercialRealEstate #PitchDecks #CommerciallySpeaking #BroPod

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — ⁠https://bit.ly/43t6Vrl⁠
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠⁠stdb.com⁠⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: ⁠superpowershq.com/commerciallyspeaking⁠
• 📊 CRE Marketing Mastermind – ⁠wesgay.com/cs⁠

Resources Mentioned In This Episode

• 10% OFF Michael’s Ai Course when you use the code: CSPOD ⁠⁠⁠⁠https://www.implementingaiincre.com/⁠
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠⁠subscribe.wgbarron.com⁠⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠⁠https://barroncommercial.com/⁠⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠⁠tizbee.com⁠⁠

Chapters

00:00 Introduction to Commercially Speaking Podcast02:41 AI in Presentation Creation09:52 The Power of Visual Storytelling17:05 Leveraging AI for Marketing Plans21:24 Creating Engaging Presentations with AI25:41 Pitching Barbara Corcoran for the Podcast27:30 Introduction to the Podcast Dynamics28:11 The Unique Blend of Humor and Learning in CRE35:11 Leveraging AI for Efficiency in Real Estate39:55 Understanding the Magnitude of Numbers

What’s the real threat to commercial real estate professionals?(Hint: It’s not AI—it’s doing things the way you’ve always done them.)

Michael Hironimus is back, and this time he’s bringing a full-on masterclass in how CRE pros can leverage AI to get ahead—before they get left behind.

In this episode, we cover:🔹 How AI is changing underwriting, proposals, and deal speed🔹 Real-world examples of brokers getting smoked by smarter systems🔹 What tools you should actually be using (and what to ignore)🔹 The CRE-specific prompts that will blow your mind🔹 Why “early adopters” are about to eat your lunch

If you want to stay relevant, efficient, and profitable in this new era of brokerage, this is the episode to watch.

🎧 Commercially Speaking Ep. 106 w/ Michael HironimusDrops tomorrow on YouTube + Spotify.Subscribe now—before your competition does.

00:00:00 – Cold Open00:04:21 – Introduction and AI Training Discussion

00:06:53 – Upcoming CCIM Classes and Events

00:09:58 – Guest Introduction: Michael Hieronymus

00:12:44 – AI in Commercial Real Estate: Current Trends

00:15:15 – Exciting Developments in AI Technology

00:18:02 – Integration of AI Tools in Daily Workflows

00:20:54 – Case Studies and Practical Applications of AI

00:23:49 – Future of AI in Personalization and Automation

00:26:45 – Leveraging AI for Personalization

00:32:09 – Privacy Concerns in AI Integration

00:35:18 – Advancements in Image and Video Generation

00:47:54 – Engaging the Next Generation of Clients

00:50:32 – Crafting Effective Presentations with AI

00:55:23 – The Evolution of Presentation Design

00:57:59 – Integrating AI Tools for Enhanced Workflow

01:01:29 – Exploring AI in Creative Content Creation

01:04:10 – The Future of AI in Real-Time Interaction

01:09:12 – Leveraging AI for Business Intelligence

01:12:37 – Exploring Vibe Coding and AI Integration

01:18:25 – The Role of AI in Education

01:22:16 – Practical Applications of AI in Real Estate

01:28:24 – The Future of Work with Agentic AI

01:36:10 – Learning and Adapting with AI Tools

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Follow Michael on X: @Mike_Hironimus
• 10% OFF Michael’s Ai Course when you use the code: CSPOD ⁠https://www.implementingaiincre.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

We sat down with Nick Huber—one of the most loved and hated voices in commercial real estate Twitter—and confronted him with his most controversial tweets in our new segment: “Defend That Tweet.”

But this episode isn’t just Twitter drama. We dive deep into:

• How Nick built a $150M storage empire
• Why he believes "common things done uncommonly well" is the secret to real wealth
• How to raise capital without begging
• What’s wrong with the current culture of entrepreneurship
• Why he picks fights online—and what it’s really done for his business

You might not agree with everything he says... but you won’t be able to stop listening.

• sweatystartup.com
• Buy Nick’s Book: https://a.co/d/cjNKEpJ

🎯 Whether you're a CRE pro, an aspiring entrepreneur, or just here for the internet chaos, this is an episode you don’t want to miss.

🎧 Listen now on YouTube, Spotify and Apple Podcasts

📢 Subscribe + drop a comment with your favorite quote from the episode

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Follow Nick Huber on X: @sweatystartup
• https://sweatystartup.com/
• Hire a remote team for your business: https://somewhere.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

00:00 - Cold Open03:53 - Welcome05:02 - CCIM Classes Coming Up06:44 - Welcome, Nick Huber08:37 - 45 sec origin story09:21 - “The Sweaty Startup: How To Get Rich Doing Simple Things”11:15 - Where are the dumb people making good money?13:16 - My beef with entrepreneurship culture15:06 - “Follow Your Heart” Makes Me Angry16:25 - Why Is it So Satisfying To Do a Boring Job Well?20:35 - Everybody wants it right now25:07 - Flipping The Script When Pitching Investors28:55 - What’s wrong With Gary V’s Messaging?30:56 - Working In Waves32:49 - Working 60/70 hours a week warps your perception34:14 - Tell us about Twitter39:38 - Defend That Tweet50:14 - The Dark Side Of Influence52:02 - I understand why you wrote this book.55:56 - Final Thoughts on His Book57:27 - Outro58:24 - Happy Gilmore 2

What happens when you mix AI, hyperlocal intel, and one of the fastest-growing land brokers in Texas? You get Josh Bryan—a CRE pro who turned spreadsheets into a digital map room and land deals into generational wealth.

In this episode, we dive deep into how Josh went from an ad agency guy to what Bo calls “the Bob Knakal of Texas land.” You’ll learn how he’s tracking entitlements, planning for development, and navigating the politics of zoning like a master. We also get into how AI is changing the game, why brokers must become consultants, and how the next generation of CRE leaders will need to think differently to survive.

Whether you’re a land broker, developer, or just trying to understand what the hell entitlements are—this is the episode for you.

🎯 Topics Covered:

• What “entitlements” really mean
• How Josh maps city council data to outsmart the competition
• The danger of lazy brokerage
• AI’s role in the future of CRE—and why it won’t replace top brokers
• Building a digital map room to dominate your market

👉 Listen now on Spotify and YouTube

🔗 Subscribe for more no-BS CRE conversations every week

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Connect with Josh Bryan: https://bryanhaggardland.com/ LinkedIn: https://www.linkedin.com/in/josh-bryan-535a136/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

⏰Time Code⏰

00:00:00 - Cold Open00:03:18 - Welcome00:04:07 - Mom Gave Me A Ride To Work Today00:05:37 - Tell Us About Josh Bryan00:07:16 - If I’m Honest, Land Bores Me00:08:00 - Josh Bryan Origin Story00:16:26 - Unpacking “Entitlements”00:17:56 - It’s A Long Drawn Out Process00:22:30 - “The Process Goes Like This”00:28:24 - The “Bob Knakal” of Land In TX00:28:59 - How Josh Is Using Data To Drive Business00:30:43 - This Is One Of Those Deal Stories.00:37:46 - The Digital “Map Room”00:41:13 - How Do You Even Use Google Maps For This?00:42:36 - No Better Time To Specialize In Data Than Right Now00:46:34 - Are you Concerned Ai Will Eliminate The Need For A Broker?00:51:16 - How The Different Generations Are Using Ai00:53:20 - Tell Us About Liam01:04:57 - How Robert Downy Jr. Got Away With Black Face