Commercially Speaking Podcast- Commercial Real Estate Investing That Entertains

Marketing isn’t magic—it’s just sales at scale. In this episode of Commercially Speaking, Bo and Timmy sit down with marketing expert Wes Gay to unpack why most commercial real estate professionals struggle to generate leads—and what to do about it.

From crafting crystal-clear messaging to playing the guide (not the hero), Wes walks brokers through a smarter, simpler way to get real results. You’ll learn:

• Why flexing on social media backfires
• How to talk so your ideal client actually listens
• The 3 things every broker should be doing to win more deals
• Why storytelling frameworks like StoryBrand can radically shift your approach
• The power of empathy in establishing authority and trust

Whether you’re a seasoned broker or just trying to get your marketing off the ground, this episode will change how you think about building your brand.

🎯 Don’t miss this masterclass in message clarity, lead generation, and CRE growth.

🎧 Listen now on Spotify and YouTube

🔗 Join Wes and Bo’s marketing cohort at wesgay.com/CS

• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 🥏All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00 - Start00:14 - Cold Open01:08 - Thanks To Our Sponsors02:53 - Most Companies Are Really Bad At Talking About Themselves05:07 - Posting to flex05:30 - The Ideal Client Story08:00 - What problem are we solving? tension attracts attention09:35 - There’s an end goal in mind10:13 - The Client Is The Hero11:21 - We Are The Guide12:01 - Empathy + Authority = The Guide12:58 - So How Do We Demonstrate Our Authority In A Way That Wins Clients?16:02 - Marketing Overwhelm16:55 - What Works For CRE? (Direct Mail, Email, Podcasts, LinkedIn and Twitter/X)18:50 - Thanks To Our Sponsors19:53 - Where and How To CONSISTENTLY Demonstrate Your Expertise22:08 - Are Even Sure That Our Audience Knows What Brokers Do?23:15 - People Transact CRE For Only 2 Reasons!23:59 - Give Your Knowledge Away For Free?25:02 - Just Be An Expert Who Explains Things To People In A Way They Can Understand26:12 - “So, Here’s The Plan!”26:39 - Success Or Failure: The Way You Wrap The Story Up27:18 - CRE Marketing Mastermind30:49 - You Don’t Have To Do Social Media Unless You Do!32:58 - Before We Let You Go…34:23 - Pop Quiz

🚨 What happens when CRE goes terribly wrong? In this episode of Commercially Speaking, Bo and Timmy welcome Stuart and Ethan from Lipscomb Restoration to talk floods, fires, mold, and mayhem—and why disaster cleanup is the most overlooked skill in commercial real estate.

From self-storage infernos to basement floods no one saw coming, this episode is packed with real stories of real estate gone wrong—plus insider tips on how to protect your investment before disaster hits. Whether you're a broker, investor, or property owner, this one’s a must-listen.

🎯 Here’s what you’ll learn:

• Why commercial property insurance might not cover what you think
• How one rooftop plumbing fail wrecked 3 stories of a building
• The hidden threat of “category 3” water and how to handle it
• What mold, mice, and mystery smells can really cost you
• How to build a disaster plan that saves you money and stress

🎧 Listen now on Spotify and YouTube—and subscribe for more behind-the-scenes CRE stories.

🔗 Resources Mentioned:

• 💧Lipscomb Restoration Solutions - https://www.lipscombhydracleaning.com/
• 💦Lipscomb On Facebook - https://www.facebook.com/LipscombHydraCleaning
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00:00 - Cold Open

00:01:30 - Thanks to our sponsors

00:02:10 - When Things Go Wrong

00:05:23 - How Does Someone Go Into Restoration?

00:10:42 - How To Talk Your Friend Into Joining Your Restoration Business

00:12:19 - Carpet Cleaning Goes Viral

00:16:37 - All Insurance Companies Are Not Created Equal

00:20:26 - An Idea For Using Ai To Shop for Insurance

00:23:51 - Language vs Interpretation of Insurance Policies

00:27:44 - A Strange Rain In Central City

00:31:26 - Contamination (Sh*t) Levels Explained

00:32:24 - Moister Meters

00:35:08 - The Mold You Know

00:36:34 - Any Room, Any Time, All At Once! (Mold)

00:38:00 - The Question Is: “Is There A Problem?”

00:39:54 - When To Call Y’all?

00:43:07 - How To Handle Smoke

00:48:03 - Restoration vs Re-modeling

00:49:36 - Ye Ole Freeze & Bust

00:50:49 - When The Water Rises So Does Business

00:53:18 - Being There For People’s Worst Days

00:54:26 - Trauma Amnesia

00:58:11 - Common Mistake Property Owners Make When Things Go Wrong

01:00:19 - Who You Gonna Call… First? (Insurance or Professional)

01:05:37 - Preventative Measures

01:09:09 - When To Let Your Faucets Drip?

01:12:06 - Flood By TikTok

01:13:17 - Ethan Give Stuart A Bath

01:17:10 - Material Selections

01:20:42 - Outro!

🚨 Is industrial real estate on the verge of a major shift? In this episode of Commercially Speaking, Bo and Timmy Barron welcome back fan-favorite Chad Griffiths for a deep dive into what’s really going on in industrial CRE—from tariffs and trade wars to data center bubbles and global power shifts.

Chad brings his signature mix of humor, insight, and t-shirt-worthy wisdom to explain how tariffs, political chaos, and supply chain uncertainty are creating both risk and opportunity. From the Trump administration’s trade tactics to the rise of fake data centers, this conversation pulls no punches and delivers must-know insights for anyone navigating the industrial real estate space in 2025.

🎯 Key Topics Covered:

• Why the U.S. is becoming more protectionist—and what that means for Canadian investors
• The truth about data center speculation and what could pop the bubble
• How small-bay and mid-bay warehouses may be the strongest CRE play right now
• What to know about industrial outdoor storage (IOS) and where institutional money is headed
• Why global friendships are shifting and what history teaches us about today’s alliances

🎧 Listen now on Spotify, Apple Podcasts, or YouTube—and don’t forget to hit subscribe, comment, and if someone came to mind during this episode, share it with them!

🔗 Resources Mentioned:

• Connect With Chad Griffiths: Twitter (X)- @chadgriffiths YT: https://www.youtube.com/@industrialize
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00:00 - Welcome00:00:56 - Thank You to Massimo Group and Site To Do Business For Sponsoring This Episode00:01:31 - Welcome Back Our Favorite Canadian and The Industrial King, Chad Griffiths00:03:07 - Sorry About The Tariff’s, Man00:04:18 - Canadian Gift00:08:44 - “We’re #2!” (A Brilliant Avis Campaign)00:09:42 - Let’s Get Back To Tariffs00:11:31 - Trade Tension (War)00:13:22 - 3 Goofballs Talk Ukraine00:19:39 - A Brief History Of WWII00:23:12 - The End Of Globalization?00:31:27 - Data Center Outlook Since DeepSeek’s Coming Out Party00:35:15 - No Clear Exit Strategy00:37:11 - One Giant Data Center Bubble?00:38:16 - Thanks To Our Sponsors00:39:20 - I Like How Exciting Data Centers Are But….00:40:33 - People Are Building Fake Data Centers (Groq CEO)00:42:11 - Are Data Centers Real Estate?00:42:51 - 1.21 Gigawatts!00:44:57 - If You Build It, Will They Come??00:46:07 - Are There Actually Fake Data Centers Out There?00:47:56 - Groq vs Grok00:50:58 - Most Exciting Thing In Industrial Real Estate For 2025?00:54:26 - Mid Bay vs Small Bay Industrial00:56:01 - Mary Jane Update For Timmy00:59:12 - Pop Quiz01:04:51 - Outro

🚨 748 government leases TERMINATED…SO FAR! Elon Musk and the Trump administration’s Department of Government Efficiency (DOGE) are on a mission to cut costs, slash office space, and reshape commercial real estate—but is this the biggest shake-up in CRE history or just political theater?

In this explosive episode of Commercially Speaking, Bo and Timmy Barron sit down with GSA insider-turned-broker Chad Becker to break down:

🔥 Why the government is gutting office leases (and what it means for landlords)

🔥 How Elon’s efficiency mandate is wiping out government office space

🔥 Why landlords with GSA tenants could be in big trouble

🔥 The real reason behind DOGE’s $105 billion in ‘savings’ (spoiler: it’s NOT what you think)

🔥 The cities that will be hit hardest by federal lease terminations

🔥 What does all this mean for Commercial Real Estate Professionals?

📍 Plus: Chad reveals how some landlords "win" a government lease but lose millions, the real story behind GSA lease clauses, and whether this federal downsizing is a smart move or a disaster waiting to happen.

🎧 The biggest story in commercial real estate is unfolding—don’t miss it! Listen now on Spotify, Apple Podcasts, or YouTube!

🔗 Resources Mentioned:

• 📊 GSA Lease Termination Map – Track which markets are getting hit https://www.linkedin.com/in/tchadbecker/
• 🚀 DOGE Efficiency Report – Breaking down the $105B in ‘savings’ https://doge.gov/savings
• 🏢 Chad’s Website (ARCO Real Estate Solutions) – arcoresolutions.com
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

Chapters

00:00 Cold Open02:06 The Impact of Government Policies on Commercial Real Estate04:01 Understanding GSA and Its Role in Real Estate10:18 The Unique Nature of GSA Leases19:51 Termination Clauses and Their Implications29:42 Creative Deal Structuring in GSA Leasing33:39 The Future of GSA Leases and Market Trends36:14 Navigating the Landscape of Federal Leases37:22 Understanding the Current Federal Real Estate Strategy45:07 The Return to Office: Implications and Challenges50:20 The Impact of Lease Terminations on Federal Employees56:38 Opportunities in Federal Real Estate: A New Perspective01:03:43 Streamlining Federal Building Disposal Processes01:09:39 Analyzing GSA Lease Terminations and Market Trends01:17:43 Engaging in a Fun Pop Quiz01:20:47 Closing Thoughts and Future Insights

Ever wonder how some CRE brokers land six-figure commissions for “doing nothing”—and why that’s not the full story? In this episode of Commercially Speaking, Bo and Timmy Barron sit down with James Milner, CCIM, a commercial broker and CCIM leader, to uncover the reality of commercial real estate brokerage, how the industry really works, and why earning a CCIM designation is a game-changer.

James shares his journey from real estate paralegal to CCIM leader, explains the hardest part of breaking into commercial real estate, and reveals how brokers really make money (hint: it’s not as easy as it looks!). Plus, he gives an inside look at why CCIM is the gold standard in CRE education and what brokers need to do to earn it.

🔑 Key Takeaways:

• How brokers actually get paid (and why some fees seem too good to be true)
• The biggest mistakes new brokers make (and how to avoid them)
• What CCIM is and how it can 10X your career in CRE
• Why some deals require brokers to step back—and when they should step in
• The impact of Hurricane Helene on Boone, NC, and how businesses are rebuilding

📍 Plus: Timmy takes another CCIM pop quiz, James gives his top 3 reasons portfolios get rejected, and Bo shares the number one mistake he made when submitting his CCIM portfolio.

🎧 Listen now on Spotify, Apple Podcasts, or YouTube!

🔗 Resources Mentioned:

• ❤️ Boone, NC Small Business Relief Fund – Donate here: boonechamber.com/foundation
• 🏢 Appalachian Commercial Real Estate – AppalachianCRE.com
• 🤖 Superpowers HQ – Get a CRE executive assistant: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game For Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

Ever wondered how to make the leap from real estate broker to developer? In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Blake Richey, CCIM, a former broker turned multifamily developer, to discuss what it takes to build, fund, and scale a development business.

Blake shares the exact steps he took to transition from closing deals for clients to building his own multimillion-dollar properties. From his first investment in a self-storage facility to raising capital for 200+ unit apartment complexes, this episode is packed with practical insights for brokers, investors, and aspiring developers.

🔑 Key Takeaways:

• How Blake landed his first development deal (without having millions in the bank)
• What it really takes to go from brokerage to development
• How to structure deals, raise capital, and secure financing
• The biggest mistakes first-time developers make (and how to avoid them)
• Why multifamily housing is still one of the best investments in today’s market

📍 Plus: Timmy gets a crash course in development, Bo drops some CCIM wisdom, and the guys discuss the power of relationships in CRE (and how one conversation can change your career).

🎧 Listen now on Spotify, Apple Podcasts, or YouTube!

• 🏗️ Blake Ritchie’s Development Firm – TSPKY.com
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🛠️ Site to Do Business (STDB) – The secret weapon for site selection and market analysis - stdb.com
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game For Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00:00 - Start00:04:15 - Grew Up On A Farm00:04:49 - Real Estate Appraiser to Residential Agent00:05:28 - Brokerage to Development00:06:57 - How Does Someone Become A Developer?00:09:25 - We Didn’t Know What We Were Doing00:10:12 - How Bo Bought His First Property00:11:28 - If The Deal Is Good Enough The Money Will Show Up00:12:23 - Developer Vs Construction Company00:14:20 - Speed, Quality or Price. You can only pick 200:16:17 - The 4 Feasibility Tests00:17:45 - The Type Of Sites I Like00:20:19 - What a Civil Engineer Does00:25:39 - Entrepreneurs vs Bureaucrat00:28:54 - What Are Some Mistakes Learned That You Will Never Make Again?00:32:04 - Why Multi-Family?00:33:23 - What Happens After Receiving The Certificate of Occupancy?00:35:49 - Develop to Sell00:37:14 - Any Aspirations To Develop Other Asset Classes?00:38:08 - How Do You Lease It Up?00:40:01 - How Do You Structure A Development Deal?00:46:10 - I Never Thought I Could Get $12M For A Deal00:48:45 - How Do You Get The Money For The 1st Deal?00:53:33 - Pop Quiz01:00:05 - The Value Of CCIM Education

🔗 Resources Mentioned:

Most CRE brokers follow the big-firm playbook. Sam McVay doesn’t. As the co-founder of McVay Real Estate, Sam has transacted over $14 billion in deals across hospitality, office, retail, and alternative assets. But instead of chasing volume, he’s built a boutique firm that prioritizes relationships over transactions, quality over quantity, and integrity over conflicts of interest.

In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Sam to talk about:

✅ Why big brokerage firms prioritize their bottom line over yours

✅ The hidden conflicts of interest in traditional CRE firms

✅ Why Sam believes face-to-face deals will always outperform digital deals

✅ The cutting-edge AI tools he’s using to streamline transactions

✅ What global investors are buying in Australia, Asia, and the U.S. right now

📍 Plus: Sam shares his wild journey from New York to London to Sydney, explains how he built a CRE powerhouse with just 8 brokers, and even gets a crash course in Timmy’s new sport, Tizbee.

🎧 Listen now on Spotify, Apple Podcasts, and YouTube!

🔗 Resources Mentioned:

• 📊 McVay Real Estate – mcvayrealestate.com
• 🏨 CRE Marketing Mastermind – wesgay.com/cs
• 🎾 Tizbee: All Disc, No Balls! – Tizbee.com
• 🧠 SuperpowersHQ – Get an EA who understands CRE superpowershq.com/commerciallyspeaking
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00 - Start03:01 - All Disc, No Balls04:46 - Meeting Sam McVay06:38 - How Did Your CRE Journey Unfold?09:34 - 10% Commission11:24 - The Fundamental Problem With How Most Agencies Operate15:21 - Conflict of Interest24:11 - Doing Business Face to Face28:22 - The Impact of a Good Dad34:59 - Movie Trailer Listings, VR Tours, and Leather Bound Materials40:16 - Using Ai For Accuracy and Efficiency45:22 - Key Differences Between Australia, US and New Zealand Markets52:37 - Trump Requires Federal Employees Back To Office55:33 - More Than Face To Face

🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_shareSUBSCRIBE and LISTEN to Commercially Speaking Here:Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeakingAmazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking----📲 Connect with us:Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/Facebook: https://www.facebook.com/commerciallyspeakingTiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share----Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.comTimmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA

In commercial real estate, Net Operating Income (NOI) is everything—but too many investors get it wrong. In this episode of Commercially Speaking, Bo and Timmy Barron deliver a NOI masterclass, breaking down how to calculate it, why it matters, and how to avoid common mistakes that could cost you so many thousands.

You’ll learn not only how to find NOI but how to use it to:

✅ Value properties with confidence using the NOI-to-cap rate formula

✅ Spot opportunities in underperforming assets with low NOI

✅ Win deals faster by presenting NOI-backed proposals to lenders

✅ Measure performance and maximize returns over time

📊 Plus: Timmy gets a pop quiz (and passes!), and the brothers share a real-world case study of using NOI to price a duplex portfolio.

🎧 Get this essential CRE knowledge—listen now on Spotify, Apple Podcasts, or YouTube!

📘 Resources Mentioned:

• 🎓 CRE Marketing Mastermind with Wes Gay – Join the waitlist: wesgay.com/cs
• 🥏Tizbee: All Disc, No Balls! - (www.tizbee.com)
• 🛠️ CCIM Learning Resources – Master CRE fundamentals
• 🧠 SuperpowersHQ – Get an EA who understands CRE (superpowershq.com/commerciallyspeaking)
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com
• 📊 APOD Worksheet (Annual Property Operating Data) – The key tool for calculating NOI

00:00:00 - Start00:01:51 - Happy Birthday, Bo!00:03:33 - Tizbee.com00:05:21 - wesgay.com/CS00:09:59 - Shoutout to McNeill Stout for Today’s Topic00:13:26 - Net Operating Income (NOI) & 7 Reasons Why It’s Important00:15:07 - 1. Profitability Indicator00:16:12 - 2. Evaluation Tool00:20:24 - 3. Investment Decision Making00:22:37 - 4. Financing Opportunities00:24:08 - Debt Service Coverage Ratio (DSCR)00:26:21 - 5. Performance Measurement00:27:27 - 6. Cap Rate Calculation00:27:45 - 7. Cash Flow Estimation00:29:26 - APOD - NOI Formula Break Down00:30:29 - Line 1: Potential Rental Income (PRI)00:31:01 - Line 2: Less Vacancy and CR Loses00:32:41 - Line 3: Effective Rental Income00:33:18 - Line 4: Other Income00:37:02 - Line 5: Gross Operating Income00:37:40 - Line 6+: Breaking Down The Operating Expenses00:44:15 - Operating Expense Vs Capital Expense00:46:21 - Line 30: NET OPERATING INCOME (NOI)00:46:54 - Common Mistakes: 1. Expense Capital Expenditures00:47:17 - Mistake 2. “Below The Line” Expenditures00:48:02 - Mistake 3: Leasing Commissions00:48:36 - 4. Reserve Fund00:51:57 - Pop Quiz00:57:24 - Figuring Out How Much $ You Can Take Home To Mama.01:01:36 - When Sellers Double The NOI01:06:08 - SuperpowersHQ.com/commerciallyspeaking

📒Show Notes📒🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_shareSUBSCRIBE and LISTEN to Commercially Speaking Here:Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeakingAmazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking----📲 Connect with us:Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/Facebook: https://www.facebook.com/commerciallyspeakingTiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share----Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.comTimmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA

Breaking into commercial real estate isn’t easy—especially if you have zero connections. But@RaphaelCollazo did just that, leveraging content creation, networking, and personal branding to build a thriving career in CRE.

In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Rafael to discuss his journey from software consultant to commercial real estate expert, the challenges of starting from scratch, and how he launched his own brokerage. Plus, Rafael shares the game-changing strategy that helped him create instant credibility and win business before he even closed his first deal.

🔑 Key Takeaways:

Why most new brokers fail in their first 2 years & how to avoid itHow Rafael used books, podcasts, and meetups to build authority in CREThe truth about making money in commercial real estate (spoiler: it’s not quick)How to qualify prospects so you don’t waste time on bad dealsThe power of canvassing and real-world networking to land clientsWhy personal branding is more important than ever for brokers & investors🎧 Listen now on Spotify, Apple Podcasts, and YouTube!

🔗 Resources Mentioned:

📚 Millennial Playbook Series by Rafael Collazo:https://www.amazon.com/stores/author/B076P3D7CP

🎙️ Commercial Real Estate 101 Podcast:https://open.spotify.com/show/7nBAnFfe0IUJEQ0WpzNlrz?si=695dd9a06ffa4c60

🏢 Summit Commercial Group:https://sumcg.com/

GET YOUR VIRTUAL EA TOADY:https://www.superpowershq.com/commerciallyspeaking

The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH:https://www.massimo-group.com

Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT:https://www.stdb.com/

OUR NEWSLETTER:https://subscribe.wgbarron.com/?utm_source=newsletter_share

⏰Time Code⏰00:00:00 - Start00:02:07 - Intro00:06:00 - Born in Italy00:07:06 - Pasta Pasta Pasta00:09:04 - From Tupperware to Software00:09:46 - So They Just Dropped You In Louisville?00:10:02 - Began writing books to scratch the entrepreneurial itch00:11:19 - Real Estate Meetup00:12:56 - Breaking Into The Close Guarded CRE Industry00:15:42 - Imposter Syndrome00:16:59 - Expectation vs Reality of a CRE Broker00:19:42 - Why Does It Take That Long To Start Making That CRE Money?00:21:39 - Where do you Get The Deal Flow?00:23:36 - Dig The Well Before You’re Thirsty00:24:59 - Learning Curve of Vetting People00:29:02 - The Boy Who Cried Listing00:30:34 - Find the People Who NEED to sell not WANT to Sell.00:32:01 - Canvassing00:33:46 - Consider Who You’re Talking to00:35:10 - Own Who You Are.00:36:11 - What kind of investing have you done since being in the industry?00:38:40 - Saving time with ChapGPT00:39:40 - The Difference In Mindset Of Brokering vs Investing In A Deal00:41:14 - Buying A Property Step by Step00:44:51 - What is a Phase 1 and Why Bo Thinks You should Always Get One.00:49:04 - How Often Should You Do The Phase 2 If it’s called for?00:52:56 - Breaking Down The $40k Soft Cost00:56:58 - Explaining to Timmy What a Joint Venture Structure is00:58:44 - How To Open Up Your Own Brokerage Company01:03:06 - Starting A CRE Podcast (Commercial Real Estate 101)01:07:28 - Generating Deals On LinkedIN

📒Show Notes📒

🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:https://subscribe.wgbarron.com/?utm_source=newsletter_share

Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.For all CRE inquiries visithttp://www.barroncommercial.com

Timmy is an actor, comedian, writer and host: @timmybarronhttps://youtu.be/ICoIAHSZvgA

SUBSCRIBE and LISTEN to Commercially Speaking Here:Youtube:www.youtube.com/@CommerciallySpeakingApple:https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330Instagram:https://www.instagram.com/commerciallyspeaking/Tiktok:https://www.tiktok.com/@commerciallyspeaking

AI is evolving faster than ever, and if you’re not keeping up, you’re falling behind. In this episode of Commercially Speaking, Bo and Timmy Barron welcome back AI in CRE expert Michael Hironimus, CCIM, to discuss the game-changing Agenic AI revolution and how it's already transforming commercial real estate.

From AI-powered market analysis to fully automated assistants that can schedule calls, scrape data, and even negotiate deals, this episode is packed with insights on how to leverage AI instead of being replaced by it.

Key Takeaways:

🎧 Don’t get left behind! Listen now on Spotify, Apple Podcasts, or YouTube!

Resources Mentioned:

GET YOUR VIRTUAL EA TOADY: https://**www.superpowershq.com/commerciallyspeaking

The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: https://www.massimo-group.com

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OUR NEWSLETTER :

02:19 Introduction to AI in Commercial Real Estate

05:30 Exploring AI Tools for Real Estate

08:23 Practical Applications of Notebook LM

11:18 Interactive Features of AI Tools

14:19 The Slow Adoption of AI in Real Estate

17:22 Teasing New Developments in AI

20:23 Using AI for Market Research

23:24 Creative Uses of AI in Real Estate

26:23 The Importance of Input Quality in AI Outputs

29:07 Exploring AI Image Generation Tools

30:16 The Rise of Agenic AI

31:06 Understanding Agenic AI and Its Applications

36:20 The Future of AI in Real Estate

41:06 Ethical Implications of AI Agents

48:21 Trusting AI: The Human Element

54:27 The Value of Human Connection in an AI World

57:58 The Future of Medical Technology

59:20 Exploring Google Gemini for Market Research

01:05:20 Real-Time AI Interaction and Data Extraction

01:10:24 AI in Commercial Real Estate: Courses and Resources

📒Show Notes📒

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Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.

Timmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA