Commercially Speaking Podcast- Commercial Real Estate Investing That Entertains

In this episode of Commercially Speaking, Bo Barron, CCIM and Timmy Barron, ADHD welcome special guests Matt Stone and Justin Ryder, both CCIMs, to share their unique journeys from ministry to thriving careers in Commercial Real Estate (CRE). Matt, who owns his own brokerage in Lexington, KY, and Justin, a rising CRE influencer, both emphasize the human side of the business—describing their time in ministry as a “master’s degree in people.”

Matt recounts his early days when he joined a brokerage, not even realizing it focused on commercial, not residential, real estate. Meanwhile, Justin shares how a simple idea to post LinkedIn content led to unexpected deals and opened doors on a global level. Since launching his YouTube channel in early 2024, Justin has connected with an international audience and recently attended an exclusive NYC Gala with top CRE influencers, including Bo Barron.

This episode is a masterclass on connecting with people. Discover how caring for clients and reflecting empathy and expertise in real life and through your online presence can open doors in ways you might never expect. Whether you're starting in CRE or looking to expand your influence, Matt and Justin’s stories offer invaluable lessons.

🔔 Subscribe for more insights on succeeding in CRE through meaningful connections and effective content creation!

FOR CRE NEEDS IN LEXINGTON, KY VISIT:

WWW.SVNSTONE.COM

FOLLOW JUSTIN RYDER

LinkedIn: https://www.linkedin.com/in/justin-ryder-cre/

Youtube: https://www.youtube.com/@thejustinryder

X: https://x.com/jt_ryder

THANKS TO OUR SPONSORS:

**The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.**www.Massimo-Group.com

Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/

00:00 - Start

📒Show Notes📒

🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:

SUBSCRIBE and LISTEN to Commercially Speaking Here:

📲 Connect with us:

Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.

Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

In this episode of Commercially Speaking, marketing expert Wes Gay joins Bo Barron and Timmy Barron to simplify the complex world of marketing for Commercial Real Estate (CRE) professionals and other business leaders. Wes is Donald Miller's top-recommended marketing expert and is known for helping brands “find the right words to make more money.”

Wes dives into the overwhelm many brokers feel, believing they need to be everywhere—on social media, billboards, ads, podcasts, email campaigns, and more. His message? Simplify your marketing. Start by honing in on your ideal client and their biggest problem. Once you have clarity, use empathy and authority to demonstrate your expertise and choose the right platforms that align with your strengths.

The conversation explores common mistakes brokers make, like using social media to impress peers instead of connecting with clients. Wes shares insights from Donald Miller’s Building a Story Brand, emphasizing the importance of positioning your clients as the heroes of their story and stepping into the role of the guide. He even explains how raising the stakes for your clients, like in great movies, can make your marketing more compelling.

Tune in to learn how to simplify your message, attract the right audience, and make a bigger impact—all while staying true to your unique strengths.

🔔 Subscribe for more marketing and prospecting strategies tailored for CRE professionals!

JOIN THE CRE MARKETING MASTERY GROUP WAITLIST: www.wesgay.com/cs

Donald Miller recommends Wes Gay to make you more money: https://www.wesgay.com/donald-miller

THANKS TO OUR SPONSORS:

The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.Massimo-Group.com

Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/

Time Code

00:00:00 - Cold Open

📒Show Notes📒

What exactly does commercial real estate prospecting mean?

In this episode of Commercially Speaking, Bo Barron and Timmy Barron dive deep into the lessons Commercial Real Estate (CRE) professionals can learn from iconic movies like Star Wars and Tommy Boy. Using the "Hero's Journey" framework, Bo explains why so many CRE pros get it wrong by making themselves the hero when prospecting. Instead, discover how to become the guide (like Yoda), positioning your clients as the true heroes.

Learn the three key conflicts every prospect faces: External, Internal, and Philosophical, and how understanding these with empathy and authority can help you win business—or quickly realize the prospect isn’t the right fit. Plus, Bo shares a powerful, movie pitch-inspired one-liner to help you stay focused on the client’s journey and explain “What do you do?” with clarity and impact.

Whether you're in Commercial Real Estate or another business, this episode is packed with actionable insights to improve your prospecting and relationship-building skills.

🔔 Don’t forget to subscribe for more strategies to succeed in CRE!

Time Code

00:00 - Start

📒Show Notes📒

🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:

SUBSCRIBE and LISTEN to Commercially Speaking Here:

📲 Connect with us:

Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.

Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Timmy questions why a faith-based commercial real estate broker refused to rent to unmarried couples. Bo explains the intent, his disagreement and explains how hard it can be to shift someone's deeply held beliefs.

Timmy and Bo discuss how to live out faith in the business world, not just through words but by demonstrating kindness, accountability, and purpose. This clip explores how a Christian business leader can embody these values in daily operations while balancing faith and pragmatism.

Bo shares a powerful story of integrity in business, drawing from his father’s decision to prioritize others, even at a financial loss. Learn why doing the right thing always pays off in the long run, and how integrity is the cornerstone of lasting success.

In this clip, Bo explains the concept of the "Triple Bottom Line" and how businesses can create impact across three areas: economic, social and spiritual.

⏰Time Code⏰

00:53 - Bottom Line #1

01:17 - Bottom Line #2

02:19 - Bottom Line #3

02:36 - The Bible In Context

03:42 - Liberal Son’s Confronts Conservative Dad

06:19 - Integrity & Ethics

Explore the 'Four Freedoms' every successful entrepreneur should aim for: Freedom of Time, Money, Relationships, and Purpose. Timmy and Bo break down how these freedoms can be achieved and why they are key to building a fulfilling business and life.

⏰Time Code⏰

00:00 - Believe it or not, it’s good business!

03:13 - Financial Freedom

03:55 - Freedom of Relationship

05:03 - Freedom of purpose

05:31 - God’s Time

07:35 - God’s Money

08:02 - Relationships under God

09:01 - God’s Purpose

10:46 - Triple Bottom Line

📒Show Notes📒

Industrial real estate's favorite expert, CHAD GRIFFITHS, shares the risks associated with industrial real estate investing, going so far as to recommend that investors DON'T do it unless investing as an LP with an industrial expert. For those of you who will not be deterred, Chad ends with sharing 2 things that will make you an UNSTOPPABLE industrial broker or investor. See! It's not ALL bad.