Franklin Foodservice Solutions - Podcast

Mistake Number Nine: Not taking advantage of your redistributor.

Mistake Number Eight: Failing to track trends in customer count and volume.

Mistake Number Seven: Accounting for the redistribution allowance as a trade expense.

Mistake Number Six: Failing to track your customer mix versus your target customer definition.

Mistake Number Five: Failing to define target customers for redi service.

Mistake Number Four: Not knowing how your redistributors will price your products to customers.

Mistake Number Three: Not understanding the marketing value and revenue impact of direct vs. redi service.

Mistake Number Two: Not knowing your total cost to serve.

Mistake Number One: Believing that your small-order customers will be offended if you ask them to buy from your redistributor.