Frankly eCommerce

"Evolve your creative strategy with AI—without sacrificing your brand messaging."

How e-commerce brands can scale social posting and ad spend for Black Friday / Cyber Monday while keeping acquisition cost targets strictly accountable. In this episode, multi-exit founder Robb Green and ad optimization expert Hal Smith break down how to pair AI automation with real performance targets.

Scale your creative, protect your margins, and navigate BFCM with proven growth strategies.

Join us on Frankly E-commerce.

Learn more abour Ditto Ads
https://app.dittoads.ai/

Learn more about H Street Digital
https://hstreetdigital.co/

In this episode of Frankly E-commerce, host Patrick Scott Pitman sits down with e-commerce veteran Rabah Rahil (CMO at Tie, former CMO at Fermat and Triple Whale) to unpack the high-stakes reality of modern growth marketing and what it actually takes to scale brands today.

Together, they explore why the CMO role carries the highest pressure in the C-suite, how to structure your budget like a poker hand with cascading bets, and why human taste and storytelling will always beat AI-generated output. Rabah also shares how to prepare for Black Friday without burning margins, the bold "moonshot" marketing strategy behind a $100M+ brand, and the hard truth about turning off 15% of your budget to test real attribution.

Whether you're an e-commerce founder, a growth marketer, or navigating the C-suite, this conversation will give you a clearer path forward.

Thank you for tuning in to Frankly E-commerce. We hope this conversation helped you see your brand a little differently.

Learn more about Rhino World:
https://www.rhinousainc.com/blogs/press-releases/rhino-usa-launches-rhinoworld-a-182-acre-adventure-campus-outside-austin-texas

Most founders are guessing. Dan Hansford says that's expensive.

In this episode of Frankly E-commerce, host Patrick Scott Pitman sits down with Dan Hansford, a fractional head of analytics who has spent six years helping CPG brands make sense of their numbers. Together, they explore what AI didn't solve about data analytics, and why the real value of data was never in the dashboard.

They unpack why ROAS is a dangerous metric for small brands, why you should never let your marketing agency grade their own homework, and how to know when to increase ad spend before Black Friday. Dan also explains the new role of data analysts in 2026 and why someone internal needs to be asking the hard questions about channel strategy.

Whether you're spending your first dollar on ads or managing eight figures, this conversation will give you a clearer way to think about your numbers.

Thank you for tuning in to Frankly E-commerce. We hope this conversation helped you see your data a little differently.

Most founders are living day-to-day. Chris Lang says that's a choice.

In this episode of Frankly E-commerce, host Patrick Scott Pitman sits down with 15-year e-commerce veteran Chris Lang (Fresh Chili, Move Agency) to explore why now is the best time in history to launch a brand and what actually separates brands that scale from those that stall.

Together, they unpack the four pillars every brand needs to master, why marketing has become the heartbeat of e-commerce, and how to build a cult following by making your customer the hero. Chris also shares why systems beat viral moments, the hard truth that a great product means nothing without great marketing, and how he's approaching his next venture differently by learning to get out of his own way.

Whether you're just starting out or stuck at a plateau, this conversation will give you a clearer path forward.

Thank you for tuning in to Frankly E-commerce. We hope this conversation helped you see your brand a little differently.

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