In this insightful and educational discussion, Madeleine Zook, the host of The Art of Franchise Marketing, sits down with Brandi Kloostra, the VP of Digital Marketing at Franworth. Franworth helps emerging franchisors achieve their business goals and grow their franchise system. Franworth accelerates brand value by building, incubating, and growing brands, using a franchise model, and leveraging our shared services platform. Brandi shares her extensive 25-year experience in the digital marketing realm, offering valuable advice to both franchisors and franchisees. Brandi discusses the evolving landscape of digital marketing, the significance of data-driven decisions, and the impact of choosing the right marketing channels to achieve desired outcomes. This conversation provides valuable insights and practical tips for anyone involved in the franchising industry, whether you're looking to franchise your business or are a franchisee seeking success in a competitive market.

Learn more about the Center for Global Franchise Excellence:  https://business.louisville.edu/about/learning-at-cob/yumcgfe/