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Selling Fresh Air – The Reality of Off-the-Plan Property Sales
Guest: John Bone – Win Projects

In this episode, we unpack what it really takes to sell property before it even exists.

Glen sits down with John Bone from Win Projects to break down the reality of off-the-plan sales across land, house and land, and apartments in Hervey Bay.

This conversation goes beyond the surface. It covers how the market has shifted since COVID, what buyers are doing differently, and why land has become one of the most in-demand assets in the region.

We also dive into the practical side of selling off-the-plan. From building trust with buyers to managing timelines, expectations, and market uncertainty.

In this episode, you will learn:

•  What off-the-plan sales look like in today’s market 
•  How buyer behaviour has changed since COVID 
•  Why builders are now driving demand 
•  The impact of land shortages in Hervey Bay 
•  How affordability is shaping housing choices 
•  What buyers are actually purchasing off-the-plan 
•  The role of disclosure plans and contracts 
•  How apartments are sold before they are built 
•  What is influencing buyer confidence right now 
•  Where the market is heading next 

If you are buying, selling, or developing, this gives you a clear view of how this part of the market works.

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Inside Hervey Bay’s Housing Boom – Prices, Rentals and What’s Next

In this episode, we dive into what is really happening in the Hervey Bay residential property market right now.

Joining us is Kim Carter, Principal of Carter Cooper Realty, one of the region’s most experienced and high-performing agents. With over 25 years in the market and consistent national recognition, Kim shares what she is seeing on the ground every day.

We break down the key drivers behind Hervey Bay’s housing boom, from price growth and rental demand to buyer behaviour and future trends.

In this episode, you will learn:

What the residential market feels like right now in Hervey Bay
How much property prices have increased over recent years
What is happening in the rental market and vacancy rates
The role of interstate buyers and ongoing demand
How global factors like interest rates are shaping decisions
The reality of listings versus sales in today’s market
What separates top agents from the rest
Practical advice for new agents entering the industry
Where the market is heading over the next 2 to 3 years

This is a real conversation with real insights from someone at the centre of the market.

If you are buying, selling, investing, or simply trying to understand what is next for Hervey Bay, this episode gives you a clear view of the landscape.

Subscribe for more local insights, market updates, and conversations with the people shaping the Fraser Coast.

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Fraser Coast Property Brief Episode 4 explores how property marketing has evolved and what is working in today’s digital landscape. Host Glen Winney is joined by Karla Gieseke from Karla on Brand to unpack the shift from traditional real estate marketing to modern, digital-first strategies.

The episode opens with Glen reflecting on the early days of real estate on the Hervey Bay Esplanade. Success relied on shopfront window displays and foot traffic, with agents spending their days driving buyers from property to property. This sets the contrast for how much the industry has changed, from physical presence to strategic, qualified, and digital-led marketing.

Karla shares her background in branding and marketing, including experience working with businesses to build clear positioning and strong digital presence. The conversation then moves into how marketing has transformed over the past 25 years, with online platforms replacing traditional methods and changing how buyers discover and engage with property.

A key focus is how buyers behave today. Property searches now start online, with digital platforms and property portals playing a central role. Social media is also a major influence, with platforms like Instagram, LinkedIn, YouTube, and TikTok shaping how properties and brands are presented and discovered.

The episode explores generational differences in buyer behaviour, highlighting how different age groups consume content, choose platforms, and respond to messaging. Understanding these differences is essential for effective marketing.

Karla also breaks down the role of AI in modern marketing. From content creation to data insights, AI is changing how marketing is executed and scaled. The discussion looks at what is possible now and where this technology is heading over the next five years.

Authenticity is another key theme. As content becomes easier to create, trust becomes more important. The episode discusses how to balance polished marketing with genuine, credible communication that connects with buyers.

There is also a comparison between marketing in major cities and regional areas like the Fraser Coast. While regional markets may adopt trends at a different pace, the fundamentals of strong branding and clear messaging remain the same.

Looking ahead, the episode outlines the marketing trends likely to shape the property industry, along with the tactics that are becoming less effective. It closes with a clear focus on what agents and developers need to prioritise to stay competitive.

This episode gives you a practical view of how property marketing works today, and what you need to focus on to stand out, connect with buyers, and drive results in a digital-first market.

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Fraser Coast Property Brief Episode 3 focuses on the commercial property market and how it reflects the strength and direction of the local economy. In this episode, host Glen Winney is joined by Maggie Brennan from Hervey Bay Commercial Property Management to provide a practical view of leasing, vacancies, rents, and demand across the Fraser Coast.

Maggie shares her background in commercial property management and her day-to-day experience working with landlords and tenants across the region. The conversation gives you a clear understanding of what is happening on the ground right now.

The episode explores current market conditions, including leasing demand and vacancy rates. It highlights which sectors are most active, where demand is strongest, and the types of businesses looking for space. Health services, NDIS providers, construction-related businesses, tourism operators, and industrial users are all playing a key role in driving demand.

Rental trends are also unpacked, with a focus on how commercial rents have changed over recent years. Rising construction costs, higher compliance requirements, and increased operating expenses are influencing how landlords price leases and assess new developments.

A key theme is supply. The episode explains the shortage of quality commercial buildings in certain sectors and why new supply is not keeping pace with demand. Industrial property is a standout, with strong demand for sheds and limited availability of serviced land.

From an investor perspective, Maggie outlines what buyers are looking for in commercial assets, including tenant quality, lease terms, and returns. The discussion also touches on typical yields in the Hervey Bay market and how investors assess risk and opportunity.

The importance of professional property management is another focus. Maggie explains how structured management protects assets, supports tenant relationships, and avoids common mistakes that can impact returns.

Looking ahead, the episode considers where the commercial market is heading over the next five to ten years. Growth sectors, infrastructure, and ongoing population increases are expected to continue shaping demand across the Fraser Coast.

This episode gives you a clear, practical understanding of the commercial property market, helping you see where opportunities exist and what to watch as the region continues to grow.

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Fraser Coast Property Brief Episode 2 takes a clear look at what is happening in the local property market, and why the Fraser Coast is tracking differently to national trends.

While headlines suggest a slowing market across Australia, this episode explains why the Fraser Coast continues to show strong momentum. Host Glen Winney breaks down the key forces shaping the region and what they mean for the next five to ten years.

The episode starts with the biggest driver of all property markets, population growth. The Fraser Coast continues to attract people from New South Wales and Victoria, along with retirees and remote workers. This steady movement creates ongoing demand for housing, rentals, services, and commercial space, which then drives further growth across the region.

Glen then explains the reality behind housing supply. New land and housing cannot be delivered quickly. Development involves planning approvals, infrastructure, engineering, environmental considerations, and financial feasibility. These steps take years, which creates a gap between rising demand and available supply.

Construction costs are another major factor. Labour shortages, higher material costs, insurance, and compliance have all increased the cost to build. This has changed the economics of development, meaning projects must be carefully assessed before they proceed, and supply cannot simply increase overnight.

The episode also explores the commercial property market. Industrial property is seeing strong demand, while retail and office sectors continue to adapt to changing behaviour and work patterns. Commercial activity often reflects business confidence and provides early signals of economic movement in the region.

Infrastructure is highlighted as a key influence on future growth. Road upgrades, airport expansion, tourism investment, and planning decisions all shape where and how the region develops. Strategic infrastructure can unlock new areas for development and drive long-term value.

Looking ahead, Glen positions the Fraser Coast within a broader Queensland growth corridor. Population growth, lifestyle migration, and ongoing investment continue to support long-term demand. While property markets move in cycles, the underlying fundamentals in this region remain strong.

This episode gives you a grounded view of the local market, helping you understand what is driving change and how to think about property decisions in the Fraser Coast.

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Fraser Coast Property Brief is a podcast focused on property, development, investment, and the future of the Fraser Coast. Hosted by Glen Winney, Episode 1 introduces the story behind the podcast and the experience that shapes it.

Glen shares his journey, starting in Hervey Bay in 1981 as an apprentice carpenter, then building a career across construction, real estate, development, and project marketing. Over four decades, he has worked across every stage of the property cycle, from hands-on building to leading businesses and large-scale projects.

He reflects on key milestones, including moving into real estate in the early 1990s, owning a Century 21 project marketing franchise, and achieving top industry recognition. He then transitioned into development and construction, gaining direct experience through major market shifts, including the Global Financial Crisis. Following this, he established a Knight Frank commercial office, which quickly became a top-performing franchise across Australia and New Zealand.

The episode also explains the evolution of Win Projects and the vision behind creating a fully integrated property platform. Today, the business spans project marketing, development, construction, commercial real estate, and project management, offering a complete approach to property on the Fraser Coast.

Beyond business, Glen highlights his long-standing involvement in the community and industry leadership. These roles have provided insight into the economic, planning, and growth challenges facing the region. He also introduces Hervey Bay Commercial Property Management, led by Maggie Brennan, which adds a deeper lens into the commercial leasing and management sector.

At its core, this podcast exists to fill a gap. Glen explains that many of the key conversations shaping the Fraser Coast, including housing supply, infrastructure, population growth, and planning, are often fragmented or not openly discussed. This podcast creates a space where those conversations can happen clearly and consistently.

Listeners can expect future episodes to cover market trends, development activity, infrastructure projects, planning issues, and interviews with developers, builders, planners, business owners, and community leaders who are actively shaping the region.

This episode sets the foundation for the series, with a clear goal: to give you a better understanding of where the Fraser Coast property market is heading, and what that means for you as an owner, investor, developer, or local.