In this episode, I sit down and talk all things sales training & coaching with Fred Copestake, founder of Brindis, a specialist Sales Training & Coaching Consultancy. 

With over 24 years experience in the L&D industry, and author of 3 insightful sales books, there isn’t much that Fred doesn’t know about helping sales professionals up their game and become better at helping their customers make better buying decisions.  

We talk about his latest book ‘Ethical Selling’ which unpacks the key areas which lead to a win,win,win! A win for their customer, a win for their company and a win for their conscience.  

This is an episode packed with sales stories, sales advice and a generous dose of humour. 

Connect with Fred: LinkedIn: https://www.linkedin.com/in/fredcopestake/  
To get a copy of Fred’s book ‘Ethical Selling’ click here.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here