The Salescadence Podcast

On this episode, I sit down for a fireside chat with friend of the podcast, Stefan Boyle. This is our third episode together and I can’t think a better person to sit down and talk about the trials and tribulations of self-employment than this guy.

Stefan is one of the best LinkedIn Ghostwriters around and works with busy CEOs to help them unlock the power of the platform and establish a credible online personal brand and tell their story through his words.

In this episode, Stefan talks openly about his challenges of dealing with business during the pandemic and how he called-time on his marketing agency to start over as a self-employed sole-trader. 

Stefan is a true content creation authority and this is an episode is packed with opinion, advice and honesty.  

Connect with Stefan:
LinkedIn: https://www.linkedin.com/in/stefanboyleghostwriter/?originalSubdomain=uk  

Want to benchmark your sales effectiveness?
Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

If you think sales is difficult, try golf!
If you think golf is hard, try being a golf caddie! 

In this episode, I share 8 pieces of valuable advice gleaned from caddying in the British Seniors Open Qualifiers in Scotland and how each of these pearls of wisdom are totally relevant to the profession of sales: 

1. The role is to serve others
2. Preparation is your friend 
3. Be timely 
4. Be self-aware 
5. Know your golfer 
6. Know when to shut up
7. Be one step ahead 
8. Mitigate risk

If this episode doesn’t get you interested in the ‘hardest game in the world’ or at least, help you be better at sales, I’ll eat my hat!  

Connect with Alan:
LinkedIn: https://www.linkedin.com/in/alan-henry-00697713/
Website: https://esbroadcast.com/  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps that will help convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Think you need some help but don't know where to start? You can book a complimentary 15minute call here and let's help you work that out. 

On this episode, we take a look inside the world of creative copywriting with Konrad Sanders, Founder and CEO at The Creative Copywriter, and discuss how he took TCC from being a one-man-blog to a successful creative agency in just 10 years. 

We unpack his entrepreneurial journey, explore the critical need for both science and art in copywriting and discuss what the future of the industry looks like now that AI has firmly established itself as a major player in the copywriting industry. 

Konrad is a true content creation authority and this is an episode packed with opinion, advice and tips - I hope you enjoy it!   

Connect with Konrad:
LinkedIn: www.linkedin.com/in/konradsanders/
Website: www.creative-copywriter.net/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

On this episode, I become the guest as I share an interview I did with Rob Lawrence, host of the Start Build & Grow podcast. Together, we unpack the world of sales start-up and share some specific tips, tools and strategies that will help anyone in sales, but especially those beginning their journey as a first-time entrepreneur. 

We discuss:
The distinctions between sales and marketing. The elements that make up a good salesperson and the contrast of being seen as an imposter. We explore the advantage of being a sales introvert, how to mitigate some of the risks associated with helping people buy from you and some of the common mistake’s salespeople make. 

If you’ve just started out in business or are thinking about doing so, then this episode is definitely one that well open your eyes to the importance that selling will bring to your early months of entrepreneurship! 

Connect with me:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Connect with Rob:
LinkedIn: https://www.linkedin.com/in/robislistening/?originalSubdomain=uk
Website: https://www.roblawrence.co/  

Start Build & Grow:
Website: https://startbuildgrow.co.uk/  

Open Links by Dominic Holland: https://www.dominichollandbooks.com/shop/open-links/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

One of the big frustrations many sales people have relates to sending quotations and proposals. 

After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document, many fail to get a reply from the person who asked for it. 

In this episode, I share 8 pieces of valuable advice that will help anyone in sales who is sending quotes and proposals to improve their chances of not only getting a response, but more importantly, improve the chances of turning one into cash.

If you’re responsible for sales and currently have at least one proposal out there with no idea if it will convert or not, then this episode is definitely one for you!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, we explore the often risky-pastime of recruiting salespeople with Dominic Waters, CEO at Paul Waters Associates, and discuss why using psychometric tests during the process can radically improve the chances of finding and hiring a sales superstar. 

Dominic has been specialising in helping some of the largest businesses in the world mitigate the risk of wrong-hires for over 25 years and having used the SPQ Gold test myself on numerous occasions, I speak from experience myself that what you’ll hear on this episode can be real a game-changer.  

If you’re responsible for hiring sales talent in your organisation and have been burnt in the past, then this episode is definitely one for you!

Connect with Dominic:
LinkedIn: https://www.linkedin.com/in/dominicwaters/
Website: http://pwauk.co.uk/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Paul McVeigh, ex-Premier League footballer, author, and entrepreneur, returns to the podcast to share his journey from professional footballer to global keynote speaker.  

Paul was originally a guest on episode 3 (SP103) and this episode covers how he has used his background in football and his Masters in sports psychology to carve out a very successful career on the global keynote circuit, with companies such as Microsoft, PWC, BBC and John Lewis hiring Paul to speak at their events. 

As an elite performer in two of the most competitive industries on the planet; professional sport and performance psychology and now building multiple businesses within the global keynote speaking industry, this is a peek behind the curtain of what it takes to get paid to speak.. 

Connect with Paul:
LinkedIn: https://www.linkedin.com/in/the-paul-mcveigh/
Website: https://paulmcveigh.com/ and https://pmvleadership.com/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Ollie Matthews, Founder of functional medicine & heath coaching company Ojay Health, shares his knowledge and advice around what it takes to have great sleep.

In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant.

But without underpinning the critical foundations to a fulfilled life, namely rest and recovery, we not only put our physical performance at risk, we inadvertently create triggers that can seriously disrupt our health too.

If you’re looking for ways to improve your sleep hygiene and takeaway some practical tips, this podcast is definitely one worth listening to. 

Connect with Ollie:
LinkedIn: https://www.linkedin.com/in/ollie-matthews-78460199/
Website: https://ojayhealth.com  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Colin Campbell, host of the podcast CamBro Conversations, shares his journey and knowledge around what it takes to build a top 1% global podcast.

In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Daniel Priestly and Rory Sutherland as just some of the entrepreneurial VIP guests he’s interviewed.

This is a fascinating insight into the world of content creation, dedication and sales acumen and Colin has combined all three disciplines in his quest to make CamBro Conversations one of the global leading podcasts.    

Connect with Col: LinkedIn: https://www.linkedin.com/in/colcampbell1/  

Instagram: https://www.instagram.com/col.cambro/  

CamBro Conversations Podcast: https://open.spotify.com/show/41qT7i9uvjWGJbNM6RaFwK  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Jamie Woodbridge, Co-Founder of The Inbox Club, shares his advice and knowledge on how to really stand out and get engagement in the challenging online world of email copywriting. 

In a world where we have all become experts on spotting a sales email simply by what’s written in the title, Jamie shares 3 pieces of copywriting wisdom that not only help your emails get opened, but will allow you to start a conversation with the person who you send it to – your buyer. 

We talk about email titles, how to stand out from the email crowd, what delivering value really means, how to write to create engagement, frequency, open-rate and much more.

Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-woodbridge-3343571aa/?originalSubdomain=uk  

Lean more about The Inbox Club here: https://www.theinbox.club/ and sign up to their newsletter here: https://www.theinbox.club/newsletterplus    

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!

If books are your thing, try: 
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here