The Salescadence Podcast

2 MIN SALES TIP: Open with Emotion. Close with Logic.  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

On this episode, I’m joined by James Hale, Marketing expert and the person you go to if you want to improve your company message through story telling.  

As the self-proclaimed ‘Story Guy’, James can unlock your business proposition in just 16 words, making you a more cohesive organisation internally and help place you in front of your ideal clients externally.  

You’ll find this episode useful if you are considering rebranding or just keen to maximise your marketing spend - I hope you enjoy it.  

Connect with James:
LinkedIn: https://www.linkedin.com/in/james-hale-marketing/
Website: https://halekorero.co.uk/  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books. Why not increase your sales knowledge and get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: Why Your Story Doesn’t Sell!  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

On this episode, I tackle the subject of sales objections.  

Let’s face it; after closing techniques, handling objections is the most sought-after skill that sales trainers are asked to deliver – and the truth is, it should be one of the easiest ones to master.  

We’ll look at:

• Why salespeople struggle with objections
• Why and what Buyers object to
• What an objection is (and what it isn’t)
• How to help buyers overcome them with the OBJECT formula.  

I hope you enjoy it.  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/

Newsletter: http: https://www.salescadence.co.uk/  

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books:
 ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: Keir Starmer, PMQs, and Winging It!  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Recorded earlier this year with a cohort of young entrepreneurs, this episode offers you the opportunity to hear me deliver sales training - live.  

Light-touch by nature and content, specifically ‘relaxed’ to appeal to a group that has very little experience of sales.  

I hope you enjoy it.  

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books: Keen to expand your sales knowledge and upgrade your sales skills?
 ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: The Worst Sales Advice Ever?   

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

In this episode, I break down how a “good deal" destined for Closed Won, died quietly.  

A warm referral, strong discovery, aligned stakeholders, all the usual signs were there, but subtle red flags kept stacking, which only really became clear after the deal was lost and reviewed.  

This episode is a practical post-mortem on a live sales opportunity and why some deals are unwinnable no matter how good the salesperson is.  

Connect with Matt: 
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: What TOYOTA Taught Me About B2B Sales  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books. Keen to expand your sales knowledge and upgrade your sales skills? 
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

On this episode, we unpack 7 familiar and well-used ‘Sales Truths’ to work out whether they are still relevant today. Each one has pros and cons and we explore them all before giving each of them a  ‘Sales Myth’ or ‘Sales Mastery’ vote.  

I discuss and dismantle: 

1. Detach from the outcome
2. Curiosity closes more deals than confidence
3. A man convinced against his will is of the same opinion still
4. The real objection is never the first one you hear
5. No pain, no sale
6. Move up the food chain
7. Questions control the conversation  

Connect with Matt: 
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.