In this episode, I break down how a “good deal" destined for Closed Won, died quietly.  

A warm referral, strong discovery, aligned stakeholders, all the usual signs were there, but subtle red flags kept stacking, which only really became clear after the deal was lost and reviewed.  

This episode is a practical post-mortem on a live sales opportunity and why some deals are unwinnable no matter how good the salesperson is.  

Connect with Matt: 
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.