The Salescadence Podcast

2 MIN SALES TIP: When is the Right Time to Send a Quote?  

Connect with Matt: LinkedIn:
https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books: Keen to expand your sales knowledge? Get a copy of my books: 
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

In this episode, I pitch my latest business venture – The Salescadence Licence using the CAPSTONE pitch framework, created originally by Daniel Priestly and his company, DENT Global.  

I make no excuses for pitching to you the loyal podcast listener, because I believe that this episode will help anyone who is keen to adopt a framework that will deliver a sales pitch in a logical and relevant sequence.  

I hope you find it useful.  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Sign up to the Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: What To Ask on a First-Time Discovery Call...  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

In this episode, I sit down with Steve Radford, a sales training expert who has pulled his 25 years of sales experience into a book - How to Sell: Everything you need to think, know and do to have greater sales conversations.   

As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important. We discuss this issue and the following 3 guiding principles within the book:  

• How you need to think - six fundamental sales mindsets
• What you need to know - five essential areas of sales knowledge
• What you need to do – seven steps for greater sales conversations  

Connect with Steve: 
LinkedIn: https://www.linkedin.com/in/realsteveradford/
Get Steve’s Book: Order here.  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MINUTESALES TIP: Think Stories Sell? Think Again.  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: Don't Discount - Do This  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Has the B2B Buyer changed COMPLETELY?  

That’s what's up for debate on this episode, because there’s a fair case to suggest that the rules of engagement have not just shifted, they’ve catapulted towards automation and AI and that the era of P2P selling is over!  

Listen and you’ll hear my take on how modern buyers deal with:

• The rise of self-directed research
• Information overload
• Increased buyer signoff hierarchy
• Spending less time with sellers  

I also share what hasn’t changed in sales and is unlikely to change anytime soon
Plus 3 pieces of traditional sales wisdom which continues to stand the test of time – enjoy!  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Leads to Sales training workshop – 13.09.25 – more info and book your place here.

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: Deals Stalling? Do This.   

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

There’s a reason why some companies consistently hire high-performing salespeople - and it’s not about inflated salaries or over-hyped job ads.

It’s about thinking like a recruiter. In this episode, I sit down with Jimmy Armitage, a seasoned recruiter who challenges his clients to build a sound commercial business case before they hire - and then uses that blueprint to attract and select the right sales talent. 

If you want to understand how the best sales recruiters find and hire top performers, this episode is a must-listen. 

Connect with Jimmy:
LinkedIn: https://www.linkedin.com/in/jimmy-armitage-yourwavelength/
Website: https://yourwavelength.co.uk/  

CALIBRATE Sales Audit: Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: End Better  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Keen to expand your sales knowledge? Get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.