In this episode, I sit down with Steve Radford, a sales training expert who has pulled his 25 years of sales experience into a book - How to Sell: Everything you need to think, know and do to have greater sales conversations.   

As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important. We discuss this issue and the following 3 guiding principles within the book:  

• How you need to think - six fundamental sales mindsets
• What you need to know - five essential areas of sales knowledge
• What you need to do – seven steps for greater sales conversations  

Connect with Steve: 
LinkedIn: https://www.linkedin.com/in/realsteveradford/
Get Steve’s Book: Order here.  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/  

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.