The Salescadence Podcast

In this episode, Charlie Gretton, Senior Sales Exec at The DPO Centre, imparts his advice and knowledge on sales specific issues related to Data Protection and uncovers some of the key things that B2B salespeople should know if they want to mitigate the risks associated with GDPR.

Expect to learn:
What is GDPR?
Why you might need a DPO
What is consent and why do you need it
The risks of ‘paid for’ database lists
Future changes to UK GDPR

(Additional notes to supplement the recording)
PECR applies to direct marketing, however there are exemptions that make it easier to market to B2B. Ensure any bought in lists are pre-screened against TPS/CTPS before buying and check against your own ‘Do Not Call List’.

Reach out to Charlie on LinkedIn: https://www.linkedin.com/in/charliegretton/

The DPIA Newsletter: https://thedpia.com/

Lead Generation and The GDPR: https://www.dpocentre.com/lead-generation-and-the-gdpr-are-you-compliant/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Charlie Gretton, Senior Sales Exec at The DPO Centre, imparts his advice and knowledge on sales specific issues related to Data Protection and uncovers some of the key things that B2B salespeople should know if they want to mitigate the risks associated with GDPR.

Expect to learn:
What is GDPR Why you might need a DPO
What is consent and why do you need it
The risks of ‘paid for’ database lists
Subject access requests
Future changes to UK GDPR

Reach out to Charlie on LinkedIn: https://www.linkedin.com/in/charliegretton/

The DPIA Newsletter: https://thedpia.com/

Lead Generation and The GDPR: https://www.dpocentre.com/lead-generation-and-the-gdpr-are-you-compliant/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Adam Driver, Founder of Authentic Communications, shares advice from the world of LinkedIn and SEO and offers practical tips to help anyone who’s looking to understand more about the strategic side of effective online communication.

Expect to hear about:

• Vanity metrics and the importance of posting to an outcome
• Marketing ROI, AVE and PR value
• LinkedIn SSI Score, SEO metrics and website analytics

Reach out to Adam on LinkedIn: https://www.linkedin.com/in/adamdriver1/

Learn more about Authentic Communications: https://www.authenticcomms.co.uk/

If you found this episode helpful and want to learn more about how Salescadence can help you convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It's the No.1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, podcast host, Matt Sykes, shares 5 pieces of advice that will help anyone who struggles to build rapport on a first-time sales call. Referred to as ‘The Corridor of Uncertainty,’ the opening 3 minutes of every new human interaction can often make or break what happens next – and in sales, that can be the difference between and yes and a no.

A perfect episode for anyone in a sales role, this content comes directly from Matt’s acclaimed ‘Leads to Sales’ sales training workshop, so grab a paper and pen before you hit ‘listen.’

During this episode, you will learn:

• What Building Rapport isn’t!!

• The importance of setting up the sales call in advance

• Why due-diligence is critical to your success

• How using humour can increase buyer trust

• The ‘No Lose’ question for your Buyer

If you find this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Scott Russell, Founder of Paddy & Scott’s Coffee, shares his sales advice and business experience gleaned from an entrepreneurial journey which began on the market stalls in the East End of London and has taken him through multiple successful business build and exits.

During this podcast, Scott shares his passion for sales and why he is proud to call himself a sales professional. He shares the Paddy & Scott’s story, which has grown to be a global brand which bucks the trend of greedy supply chains and has become a shining example of how a business can not only be highly profitable, but as important, be outstanding at ESG – “doing good is good for business”

In this episode, you’ll hear:

• How Scott’s entrepreneurial began aged 12
• The lucky break he had while being an OPC in London
• Setting up in competition with an ex-employer who capped his earnings
• The full Paddy & Scott’s story - mistakes, lessons and victories
• Exceptional business and sales advice and much more

Watch the Paddy & Scott’s Fairer Trade 2.0 video here: https://www.youtube.com/watch?v=WSeCtWw0J7s

Learn more about Paddy & Scott’s here: https://paddyandscotts.shop/pages/about-us

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Jamie Minors, Co-Founder of Minors & Brady Estate Agents, talks about how he teamed up with his nearest competitor, rather than competing, to build a successful, thriving and rapidly growing estate agency.

During this podcast, Jamie shares his passion and advice around recruiting, nurturing, and developing his employees and why he believes ‘humans are our greatest asset’.
Look out for Jamie's words of wisdom related to:

• Taking personal responsibility
• Improving a negative mindset
• Building a winning culture
• Taking a 360 approach to business and life

Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-minors-5ab96b96/
Learn more about Minors & Brady: https://www.minorsandbrady.co.uk/
Listen to The Growth Cast here: https://open.spotify.com/show/05wtFuidmDNvsVpqnjzSWe

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Floyd Sayers, Founder and Creative Director at Flowmotion Studio, shares his knowledge and advice around avoiding a sedentary workplace culture and why revitalising the way you work, will improve productivity and more importantly, your health.

The average adult will sit for more than 18 years of their life and it’s this habit of ‘not moving’ which is literally training our bodies to become better at not moving! The science is not in question, there are serious long-term negative health consequences and that’s why this episode is quite possibly one which could change your life!

During this podcast, Floyd shares a range of simple exercises that anyone can do whilst at work throughout the day for just a few minutes and provides a 10-minute breathing and movement coaching session at the end of the episode.

Reach out to Floyd at https://flomotionstudio.co.uk/ and https://www.linkedin.com/in/floydsayers/

Flonomics - infographics download: https://preview.mailerlite.io/preview/226173/emails/84063229717775547

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, podcast host, Matt Sykes, shares 12 sales tips that anyone thinking of starting a business, either as a sole-trader or micro start-up, can benefit from.

During this podcast, Matt offers practical tips such as:

• If you’re not convinced, you can’t convince

• Why you need to know who your Ideal Customer is

• Why you need to build an audience

• Why waste money finding leads if you can’t close them

• Importance of regular daily prospecting

• Learning to live with sales rejection

• Why you must limit negotiation, discounting and making offers

• Building buyer trust

• Why you need a predictable, repeatable sales process

• Getting comfortable about talking about price

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Digital Marketing Strategist, Lynsey Sweales, shares her experiences and advice collected over a distinguished career in the Marketing industry. Lynsey is a founding partner at Cognitive Union, a Google trainer and facilitator, an author and has successfully founded, built and sold a digital marketing agency.

We talk about the partnership between sales and marketing, what sales can do to help the marketing team to generate better leads, the impact that AI is having on the industry and on a more personal level, how Lynsey has been able to build a ‘happiness lifestyle’ that combines both her passion for her work and her personal life.

To contact Lynsey:
LinkedIn: https://www.linkedin.com/in/lynseysweales/?originalSubdomain=uk
Website: https://cognitiveunion.com/

Google Messy Middle report

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Co-Founder and Creative Director, Stokely Howard, offers four pieces of business advice that have served him well during the start-up and build phase of Trendy Grandad, his Creative Marketing company.

A self-confessed creativity addict, Stokely is on the entrepreneurial journey and his story of an early career working the Manchester nightclub scene and behind the scenes in national TV, before forcing himself into self-employment, is one worth hearing.

Stokely offers up an array of practical insights, including:

1: Embrace rejection if you want to grow your business

2: Tracking the ‘softer’ leading indicators will be better than any lagging sales report

3: Why the simple act of saying hello can be the easiest way to drive sales revenue

If you’re thinking of making the leap from employment to self-employment and want to hear how someone else made the switch, then this episode is definitely for you.

To contact Stokely:
LinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/
Website: https://trendygrandad.com/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and skills, get a copy of our books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.