SEASON: 6 EPISODE: 9

Episode Overview:

Welcome back to Becoming Preferred, the podcast where we focus on the mindset and strategies that help you become preferred in the markets you serve.

Our guest today has built a legacy on that very concept. For over 30 years, he co-founded and grew 1-800-DENTIST, a company that generated over one billion dollars in revenue by solving a simple, painful customer problem. He's an expert in making a brand remarkable.

But here's the kicker: He’s spent the last decade distilling that business success into a personal superpower that anyone can learn.

Fred Joyal is the Wall Street Journal bestselling author of Superbold: From Under-Confident to Charismatic in 90 Days.

Fred has the rare experience of both conquering a niche industry and teaching the mindset to repeat that process. Get ready to learn how to inject boldness into your business, your team, and your life. Join me for my conversation with Fred Joyal.

Guest Bio:

Fred Joyal is the co-founder of Futuredontics, the parent company of 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. He is currently a business advisor and keynote speaker. His latest book, Superbold: From Under-Confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller. He is also the author of two books for the dental industry, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About.

Fred has been a keynote speaker for his industry for over 15 years, and now speaks on the power of boldness and how anyone can harness it to radically increase their success and fulfillment in life. His humble brags are he once beat Sir Richard Branson in chess and was also a question on Jeopardy.

Resource Links:

1. Website: https://www.fredjoyal.com
2. Product Link: https://www.amazon.com/Superbold-Under-Confident-Charismatic-90-Days/dp/1544523076

Insight Gold Timestamps:

02:25 I got introduced to the advertising world by a friend of mine who was a storyboard artist

05:49 When you create a great culture, the employees sustain it

08:27 We were smart about the advertising, but the marketing side was to create that first impression

09:26 With any business, you've got to identify the problem

09:37 That's why the title of my first book was Everything is Marketing

11:08 The more senses you can employ in the experience, the better the experience

11:16 Let's talk about your latest book, your bestseller, SuperBold

13:44 We fear making mistakes, we fear failure, we fear embarrassment, we fear rejection

15:08 The bolder you are, the more you discover unexpected things

18:01 When do you know you've really gotten as bold as as you want to be?

19:17 I was with a group of business people and we had rented one of Richard Branson's islands

26:15 When you're building your boldness muscle, you have to control the intensity of it

28:15 Human connection is going to become your most powerful future proofing tool

30:55 Boldness is such an essential component of it (social media)

33:42 Website is fredjoyal.com

33:45 The Boldness Quiz

Connect Socially:

LinkedIn: https://www.linkedin.com/in/fredjoyal/

Facebook: https://www.facebook.com/realfredjoyal

X: https://x.com/fredjoyal

YouTube: https://www.youtube.com/@FredJoyal

Instagram: https://www.instagram.com/fredjoyal/

Podcast: https://www.fredjoyal.com/podcast

Email: [email protected]

Sponsors:

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/