Fred Talk with Freddy Vasquez

Annabelle Bowers is the owner of AB Photography in Reading, PA.

Annabelle grew up being one of the kids in the high school art room surrounded by creatives. She became passionate about taking photos and decided to sharpen her skills in college. After having her first child, she started AB Photography to ensure she was a present mom while making a living with her camera.

Along with taking photos, Annabelle strives to be a competitive boxer in the near future. She hits the gym a few times weekly and calls it cheaper than therapy!

Alex Bernhard is the owner of New Age Hoops in Reading, PA. New Age Hoops was founded by Alex Bernhard in 2016 to develop young players into the best version of themselves through basketball. What Alex discovered was a need to not only develop the player's skills but their mindset as well. It's been an absolute pleasure to watch Alex and New Age Hoops grow into an asset in the Reading community and you need to listen to his story and insight - it will change your life!

Don Carrick is the owner of Studio 413 Photography in Reading, PA. We met at a networking event back in 2016 and we've been friends ever since.

Don is known for making Berks County professionals look confident and charming. His magic powers include producing the perfect headshot, donating his time to community organizations, and making his clients laugh any chance he gets!

Take a trip with me now as we learn more about Dr. Pixel and his journey toward taking the perfect photo.

I've made it a point to make 2023 the greatest year of branding I will ever have for my company FXV Digital Design. Self-reflection is a great way to be honest with yourself when it comes to any part of your life and I've been doing it a ton lately.

I finally opened up myself and my company to other opinions, ideas, and creativity. This seems like common sense to any other business owner, but to me, this was really, really hard to do. I have that gene that doesn't allow anyone in creatively, but things have to change in order for me to reach the goals I have set for myself.

With that being said, this year I plan on kicking some serious ass when it comes to business and branding. I already have grandiose ideas for commercials, videos, merch, podcasts, etc. You need to leave a mark on people when it comes to your brand and one of the easiest ways to help jumpstart your plan of attack is by asking yourself: What do people think of when they hear my name? Name of my business?

It may not be the hardest question for you to answer, but you do have to be honest with yourself. I have it written down and everything is split into two columns: good and bad. Taking my own advice, I have words in each column. I'm not afraid to call myself out on words in the bad column because it brings the issues to light and no I know what I need to fix and what I need to keep doing.

Anyway, Happy New Year to you! Hopefully, you can achieve all the goals you have set for yourself and I hope to see you on the other side.

Show Notes Jersey Ink: https://www.jerseyink.net/

Connect with FXV Digital Design Website: https://fxvdigital.com/ LinkedIn: https://www.linkedin.com/company/fxv-digital-design/ Instagram: https://www.instagram.com/fxvdigital/ TikTok: https://www.tiktok.com/@fxvdigital

My latest Fred Talk Flow episode wraps up the 2022 Awesome Toy Drive! The drive ended with 1,325 gifts collected and $2,000 donated to Opportunity House and Olivet Boys & Girls Club!

This year began with a little worry. Tags were not leaving as quickly as in the past, but with the addition of 20 more locations, we were able to beat last year's numbers and create new friendships with businesses in our area. As I've stated time and time again, it takes a village. Please take a moment to check out the full wrap-up and PLEASE visit the Awesome Toy Drive website and make sure you patronize the local businesses that helped make this our best year yet!

Awesome Toy Drive Info & Organizations Website: https://www.awesometoydrive.com/ Concern: https://www.concern4kids.org/ Olivet Boys & Girls Club: https://www.olivetbgc.org/ The Children's Home of Reading: https://www.buildingkidslives.org/ Opportunity House: https://opphouse.org/

Connect with FXV Digital Design Website: https://fxvdigital.com/ LinkedIn: https://www.linkedin.com/company/fxv-digital-design/ Instagram: https://www.instagram.com/fxvdigital/ TikTok: https://www.tiktok.com/@fxvdigital

JD Turner is the owner of Holistic Skateshop in West Reading, PA.

I first met JD a few years back when my daughter asked for a skateboard. We headed over to Holistic and had one of the greatest customer experiences of my life. He took the time to ask my daughter the appropriate questions and set up a board custom just for her - but that wasn't the only AWESOME thing that day!

JD informed me of a dream he had about opening up a killer skatepark in the Reading area. Built correctly with enough space to accommodate everyone. What started as a simple idea in 2016 has blossomed into the Reading Skatepark Association which hopes to open in the very near future!

Connect with JD Turner Website: https://holisticskateshop.com/ Facebook: https://www.facebook.com/HolisticSkateshop Instagram: https://www.instagram.com/holistic_skateshop Twitter: https://twitter.com/holisticskate

Connect with FXV Digital Design Website: https://fxvdigital.com/ LinkedIn: https://www.linkedin.com/company/fxv-digital-design/ Instagram: https://www.instagram.com/fxvdigital/ TikTok: https://www.tiktok.com/@fxvdigital

Show Notes Produced By: https://www.josephalexander.media/ Music By: https://soundcloud.com/xoxodai

Ethan Lasher is the owner of Ethan Lasher's Auto Detailing. I enjoyed my time with Ethan on the podcast because he gives me hope! At such a young age he has made some pretty large life decisions, yet I am envious of the confidence he had while making those moves.

Born and bred here in Berks County, Ethan set a goal for himself to own his own auto-detailing business, ditch the college life, and marry the woman he wanted to grow old with - and he's only 21 years old!

Ethan knows the importance of networking and relationships, and it's at the forefront of his marketing plan. With dreams of scaling the business to a point that allows him to sell, he plans on making his venture a household name with relationship building and a spotless reputation.

Connect with Ethan Lasher Website: https://www.ethanlasher.com/ Facebook: https://www.facebook.com/LashersAutoDetailing Instagram: https://www.instagram.com/lasher_official/ LinkedIn: https://www.linkedin.com/in/ethan-lasher-4580ab1a2/

Connect with FXV Digital Design Website: https://fxvdigital.com/ LinkedIn: https://www.linkedin.com/company/fxv-digital-design/ Instagram: https://www.instagram.com/fxvdigital/ TikTok: https://www.tiktok.com/@fxvdigital

Show Notes Produced By: Joseph Alexander Media Music By: Beats by Dai

Erik Arizmendi is the owner of Comālli Taqueria, the tastiest taco joint in town!

Erik started his journey towards earning the title of Taco King in 2015 with a canopy tent and an Al Pastor machine. He kicked up his game in 2019 by purchasing his first taco truck, and quickly found himself with a brick-and-mortar spot in West Reading before the year was out.

We all know how 2020 went, but that didn't stop Erik from working on his brand by providing quality and consistency with every taco served. Fast forward to 2022, and his brand is stronger than ever! He's now expanded to providing catering services, added another taco truck, and he's had to improve technology in his dining room to make sure every customer has a great experience – and all this in 3 YEARS!

Check out how Erik keeps his staff motivated and always on board with providing the highest quality with the best consistency in Berks – most likely the world!

Connect with Erik Arizmendi Website: Comālli Taqueria Facebook: TaqueriaComalli Instagram: @taqueriacomalli

Connect with FXV Digital Design Website: https://fxvdigital.com/ LinkedIn: https://www.linkedin.com/company/fxv-digital-design/ Instagram: https://www.instagram.com/fxvdigital/ TikTok: https://www.tiktok.com/@fxvdigital

Show Notes Produced By: Joseph Alexander Media Music By: Beats by Dai

After coincidentally hanging out with him on a pontoon boat, I quickly found out competition is a lame reason not to befriend someone. Fast forward a few months and a weekend trip in Delaware, and I am quickly realizing Shawn is an asset to not only the community around us but my very own life. His constant state of positivity and genuine interest in your well-being just makes him one of the greatest human beings I will ever know. And that's only the beginning of this episode. Make sure you check out the whole episode wherever you listen to podcasts and check out the new video. We're upgrading our productions game and I can't think of a better episode to start it off with.

This week's guest is David Hall, a videographer, musician, and a dude that dreams it and creates it.

I wanted to have David on the show because his social media accounts are filled with images of a structure called a nonagon, which if you don't know is a nine-sided polygon. It's in the middle of a forest here in Pennsylvania and David plans to not only use it as his home but a recording studio. Get all the details right here on this week's episode.

Connect with David Hall

Website: Lone Cricket Productions LinkedIn: https://www.linkedin.com/in/lonecricket/ Instagram: LoneCricket

Connect with FXV Digital Design

Website: https://fxvdigital.com/ LinkedIn: https://www.linkedin.com/company/fxv-digital-design/ Instagram: https://www.instagram.com/fxvdigital/ TikTok: https://www.tiktok.com/@fxvdigital