The Nordic Future Makers podcast features Fredrik Borestrom from LinkedIn this week. Fredrik is Swedish, but based in London. He is Head of Agency, International at LinkedIn and is also President of the International Advertising Association.

As usual, the podcast is about 25 minutes long and you will hear lots of different things from the Skype chat that we had over Easter including:

• How marketers should think about LinkedIn strategy and the different product offerings that should be considered
• Tips for how to be personally more productive and successful on LinkedIn
• A bit about publishing, influencers and video on LinkedIn
• IAA - International Advertising Association - how to create value and get value from doing something more than just your day job
• Odyssey Mobile - lessons from building up and then selling an international mobile advertising agency startup
• The importance of constantly learning

I enjoyed catching up with Fredrik (again) and I thought it was really inspiring to hear his story. I particularly like the way that you hear the word 'Opportunity' throughout our conversation and I love the way that Fredrik consistently talks about the value of connecting people together.

I hope you enjoy the podcast and please subscribe to get future episodes delivered directly to your podcast listening platform of choice!

Thank you

Nick

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