We’ve talked to several people on the show about turning their expertise into an online business, but today’s guest has a particularly amazing story. This episode is another example of what we hear over and over from successful entrepreneurs - that when you know and do something really well, other people will be willing to pay you for your help!

Jitendra Chouksey is a founder from India. His company Fittr started as a WhatsApp group 6 years ago where JC helped people get fit for free. When he realized he could make many more people fit, he started Fittr in 2016. Since then, Fittr has transformed the lives of 100,000+ people, provided jobs to 350+ people, and is now a $13m company without any marketing. They are totally bootstrapped and have a community of 800,000+ fitness enthusiasts.

In today’s episode, JC and I talk about the birth and growth of Fittr and the story behind its huge success. He discusses starting the business while working full time in tech, why he never planned to make money from getting people fit, and how Fittr has grown almost entirely from word of mouth.

Find complete show notes and more information at therichergeek.com/podcast.