This week we speak with Jake Wheeler, Brand Manager for Freefly Apparel. Freefly is one of the fastest growing companies in the outdoor industry. Jake shares Freefly's story and also shares his life long experiences and love of the outdoors. Jake grew up in a adventure family. As a "shop kid" on the sales floor of Rock/Creek he had the luxury of hanging out with fascinating young, talented outdoor enthusiasts and athletes.

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