Ed Averette and Terence Guess welcome back Trey McCrae from Meritage Homes for part two of an explosive conversation about closing 85 homes in a year. Trey reveals the reality behind new home sales that most people never see—he’s not just writing contracts, he’s the glue connecting builders, realtors, buyers, and lenders for 15-20 families simultaneously while still prospecting for new business. The game changed when Meritage introduced “open sell” in late 2023, allowing consultants to cross-sell across 15-16 neighborhoods with over 100 homes. While others struggled with the competition, Trey adopted a powerful mindset: “We don’t own any of these neighborhoods—it says Meritage, not Trey McCrae.” He treated his role like an independent business, studied successful realtors’ strategies, and built his personal brand. The trio discusses authenticity versus image, with Trey sharing how his success sometimes backfires when clients choose newer agents to “help out,” and why he stays true to himself regardless. They highlight three successful African American men dominating real estate from different paths, and Trey shares his humble beginnings—driving Uber to learn Charlotte while advertising to passengers, using credit cards for MLS fees, and going 13 months without a paycheck in general brokerage. This episode is a masterclass in adaptability, understanding that yesterday’s strategies won’t guarantee tomorrow’s success, and remembering this is a problem-solving business where your unique style matters more than reinventing the wheel.