In this episode, Sheldon breaks down the smarter way to use “free” in your business. Instead of giving away time, expertise, and energy with no return, he explains how to turn free value into a strategic funnel that leads to real, paid impact. In this episode:

• Why “free” is powerful only when used intentionally
• How to create a clear path from free → paid
• The difference between giving value and giving away your business
• Examples of funnels that work for safety consultants
• Mindset shifts that help you charge confidently
• How to align your free content with your long-term business goals