Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

By Krystle Church | Copywriter Mentor & CoachBusiness Marketing

Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry episodes

September 20, 2023118. How to Expand Past Referral-Only Leads // LIVE COACHING SESSION
You’ve done the referral game and while you love the warm new clients it brings your way, you *know* it’s time to have more control over your client roster and income. That’s exactly how our guest, Kate Bergener, felt heading into today’s coaching session.

And let me just say, I was blown away by her unique expertise and the potential applications for her skills. Only problem is? She’s relied on only referrals for new clients - UP UNTIL NOW. I walk her through the different options available to her to create a new flow of leads for her business. Listen now to learn how to layer in a lead generation strategy that is just-right for you as you get to be a fly on the wall in this coaching session! If you’re ready to do the same for yourself, listen in and SWIPE the strategies that work for you!

Tune in to learn:
Strategies for connecting with potential clients who need your expertise
How to know when you need to move past referrals as your primary lead gen source
Techniques for effectively showcasing and illustrating your unique skill set
How to find the perfect audience for your offer

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

More from Krystle:
→ The KC Copy Studio
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Say ‘Hi’ in Krystle’s DMs

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Today’s Guest:

Kate Burgener
18 min
September 18, 2023117. Pep Talk: Unleashing Your Inner CEO
If you’re ready to get to the next level, it’s time to step into your CEO self. Tap ‘PLAY’ to learn about the key mindset strategies necessary to become a badass in your industry and how you can fully embrace your true potential. Throughout my experience growing the KC Copy Studio to what it is today, I’ve found it’s essential to discover just how capable and equipped you are to achieve your biggest goals. Because mindset is the key to growth! Let’s unleash your inner CEO and create a life filled with generosity and impact.

Tune in to learn:
How to embrace becoming your own leader
The importance of your past achievements
How to turn "yes" into accomplishments and milestones
The power of asking for help and building a strong support system
Leveraging AI and technology to level the playing field in business

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

More from Krystle:
→ The KC Copy Studio
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Say ‘Hi’ in Krystle’s DMs
10 min
September 13, 2023116. Why Authenticity is Your Secret Weapon in Business
One of the most important elements in brand growth today is appealing to the more sophisticated, modern consumer. In today’s episode, I’m breaking down the power of authenticity in business and how it can help you achieve your long-term goals. Because being genuine is the key to building trust, attracting loyal customers, and creating a truly impactful brand. Discover how to show up authentically in your marketing, connect with your ideal clients, and establish a strong brand voice. This is *the* episode you don't want to miss if you're ready to unlock the true potential of your business.

Tune in To Learn:
The importance of authenticity in building trust and attracting new customers
How to show up authentically in your marketing
Creating a genuine + strong brand voice that resonates
How to create deep, long-term client relationships
The data that backs why authenticity is key to your success

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

More from Krystle:
→ The KC Copy Studio
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Say ‘Hi’ in Krystle’s DMs
17 min
September 11, 2023115. Crafting The Perfect Call-To-Action
Crafting the Perfect Call-to-Action is key to converting your leads into customers. Over the next 20 minutes join me in learning about the art of creating compelling CTAs that bridge the gap between your content and the desired action. Uncover the proven approaches to CTAs that convert like magic, with action-oriented language and increased urgency. I’m going to walk you through how we approach writing CTAs at the KC Copy Studio to make your website visitors click. Get ready to revolutionize your copywriting strategies with these 5 powerful CTA techniques.

Tune in To Learn:
The importance of action-oriented language in CTAs
How to increase urgency to boost conversion rates
Tips for crafting CTAs that resonate with your audience's desires
Strategies to make your website visitors click
The art of creating CTAs for different stages of the buyer journey

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

More from Krystle:
→ The KC Copy Studio
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Say ‘Hi’ in Krystle’s DMs
27 min
September 06, 2023114. What Happened When ChatGPT Wrote Our Quiz Funnel
Ever wondered how AI could skyrocket your marketing strategy - or even just become another team member to help with special projects? Then, you’re going to find this episode essential for your next steps.

Listen with me as I break down my personal journey of crafting a lead generation quiz funnel using ChatGPT. I’m sharing the exact prompts I gave, how I’d do it differently next time, the end result, and how we’re leveraging AI to get more done with a leaner team.

This isn't just another marketing tool; it's the future of audience engagement. Find out how this AI-powered approach reshaped my creation game and how it can do wonders for yours.

Tune in To Learn:
Ways to harness ChatGPT for impactful marketing
Steps for collaborating with AI in your creative process
The unexpected benefits and outcomes from my project with ChatGPT
The best ways to assign AI tasks and include it as part of your team

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

More from Krystle:
→ The KC Copy Studio
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Say ‘Hi’ in Krystle’s DMs
19 min
September 04, 2023113. PEP TALK: Becoming the Best YOU for Your Business
Feeling the weight of entrepreneurship on your shoulders? Let's explore how turning inwards can be the ultimate strategy for outward business success.

It’s time to look at the powerful synergy between self-care and your professional journey - something that has had a huge impact on my own journey through growth. As we navigate the tumultuous waters of entrepreneurship, personal wellness becomes a lighthouse, guiding us to clearer thinking, better decision-making, and unyielding resilience. Join me as I pull back the curtain and share not just the science but also firsthand experiences, illustrating the profound benefits that nurturing yourself can not only have on your quality of life, but the success of your business, too.

Tune in To Learn:
Your link between health and business success
How exercise is proven to boost your performance in business
The benefits of unplugging from work
Ways to start crafting work-life harmony for success

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

More from Krystle:
→ The KC Copy Studio
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Say ‘Hi’ in Krystle’s DMs
20 min
August 31, 2023112. The difference between a $200k and a $500k business
Ever feel like your business is stuck in the same revenue bracket year after year? The thing is, scaling your business is about something much deeper than just getting more clients or improving your marketing. On this episode, we're debunking the myths and diving deep into what truly separates a $200k business from a $500k one. And let me tell you, it's not what you've been led to believe.

And it starts with your underlying infrastructure. Because let's face it, without the right foundation, your growth will be limited. And who wants that? 😉

Tune in To Learn:
The difference between hustle and scalability
Why having a scalable business is essential for sustained growth
The importance of internal operations, systems, and infrastructure
How to balance passion and profitability in your business
Practical steps to take in order to create a scalable business

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

More from Krystle:
→ The KC Copy Studio
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Say ‘Hi’ in Krystle’s DMs
15 min
August 28, 2023111. Where to Show Up + Find Clients // LIVE COACHING SESSION
Are you a copywriter looking to take your next steps toward consistent lead generation?

Look no further! In this unfiltered and raw coaching session, we dive into the world of long-term strategies, client connections, and lead generation that attracts ideal seasoned clients. Brace yourself for an episode packed with advice that led Andrea to a moment of clarity in her priorities.

Whether you're a seasoned pro or just starting out, get ready to discover the freedom that awaits as we dive into Live Coaching with Andrea Shah. Don't miss out - hit that play button and let the transformation begin!

Tune in To Learn:
Where you can get in front of your ideal client
If Instagram is a viable option for you
Benefits of a 9-Grid Business Card vs. Consistently Posting
How to infuse networking into your marketing strategy
How to decide what lead gen platform or growth strategy is right for you

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.

More from Krystle:
The KC Copy Studio: http://www.krystlechurch.com

Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective

Take the Copywriter Quiz to get your Business Roadmap: https://quiz.tryinteract.com/#/6454d55ac572f70014e27eae

Say ‘Hi’ in Krystle’s DMs: http://www.instagram.com/krystle.church

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Connect with Andrea Shah: https://www.instagram.com/andreashahcopy/
14 min
August 25, 2023 00. How to Get Started with Magnetic Marketing with Grace Blacksea
Have you ever seen a leader in your industry and felt instantly pulled to them, but can’t put your finger on why? It’s probably because they are using magnetic marketing.

Today we are exploring how to create some of that magnetism in our own brands by speaking with Grace Blacksea, founder of Quench Collective, an online community + education platform for modern leaders & entrepreneurs. As a time and business strategist, she helps women uplevel their systems, strategy, and mindset so they design their business around their life… not the other way around.

Grace shares her holistic approach to creating a magnetic and aligned brand, by digging deep into who we are and what we want to be known for, so that we are able to set a cadence for how we interact with others.

Tune in to learn:
7:15: The qualities associated with magnetic marketing.
11:24: How you can embody a magnetizing presence within yourself.
19:40: How to create authentic relationships with your community.
25:45: Grounding yourself and staying resilient in the face of harder days

How we make people feel is how we’re able to magnetize, and we can’t do that by showing up everywhere at once. That’s why Grace also shares her tips on how to reverse-engineer our marketing by using an experience-first approach, thinking about how we want to serve our community, and using that knowledge to identify where we can show up most effectively.

This episode is a goldmine of info, so if you’re looking to align with your community and get clear on your big vision (even as it evolves), you don’t want to miss it!

Learn from Krystle:
Check out the Website: www.krystlechurch.com
Visit the Copy Studio: https://krystlechurch.com/copy-studio-services
1:1 Coaching: https://krystlechurch.com/coaching
Hang with me on the Gram: www.instagram.com/krystle.church

Hang with Grace:
On the Gram: https://www.instagram.com/quench.collective/
Fill Up Your Cup Weekly Call: https://www.quench-collective.com/events
Visit her Website: https://www.quench-collective.com/
45 min
August 23, 2023110. Reaffirming the ‘YES’ + Boosting Retention
It’s time to turn every sale into a long-lasting partnership for overall brand growth!

Join me as I uncover my favorite strategies to boost client retention and create enthusiastic referrals. In this episode, I’ll share how to reaffirm the ‘Yes’ after you sign a new client, the power of onboarding email sequences, and why white glove service is essential for the success of your project together. Get ready to learn how consistency can set you apart and how to celebrate your clients' successes.

Tune in To Learn:
The art of onboarding new clients
The importance of your onboarding email sequence
The impact of white-glove service on client retention
Why consistency is essential for long-term partnerships
The secrets to creating enthusiastic referrals

The KC Copy Studio: http://www.krystlechurch.com

Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective

Take the Copywriter Quiz to get your Business Roadmap: https://quiz.tryinteract.com/#/6454d55ac572f70014e27eae

Say ‘Hi’ in Krystle’s DMs: http://www.instagram.com/krystle.church
9 min

About Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

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This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.

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Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry episodes

About Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry