Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

Have you ever wondered what truly sets a business apart in a crowded market? In this episode, I’m revealing the critical element that has driven our sales growth and strengthened client loyalty over the past year. 

It's not just about having a standout offer—it's about discovering and harnessing what makes your product or service uniquely compelling. If you're struggling to maximize the sales potential of your course, template, or program, this episode will shed light on how to uncover and leverage the differentiators that can propel your success.

Tune in To Learn:

• How we apply differentiation strategies to sell more offers

Get on the FFC Waitlist: https://krystlechurch.com/mastermind

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Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Have you been feeling a little restless? A little like where you are now isn’t serving you the way it used to? In this episode, we dive into the transformative journey of stepping into a bigger life and embracing the potential you’ve felt calling you. If you’re a copywriter who feels you’ve outgrown your current reality and are ready for something more fulfilling, this episode is for you.

Discover how to bring the vision of your ideal life into your daily routine, blending future aspirations with present actions. I’ll guide you through conceptual insights and tangible steps to make this shift a reality, helping you understand the power of envisioning a bigger future and overcoming limiting beliefs.

I hope this episode empowers you to take charge of your journey and start living the life you’ve always imagined.

Tune in To Learn:

• How to recognize and embrace the call to a bigger life

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

In this episode, I reveal the art of one of my favorite launch strategies: pre-selling spots! If you’re a copywriter with a program, course, or other digital offer with open and closed enrollment - I made this episode for you using our recent launch of Copywriter Camp as a case study.

Tune in To Learn:

• Pre-Selling Strategies

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

Have you ever wondered if working long hours is truly necessary for success? In this Freedom Found Podcast Episode I’m sharing how Dale and I transformed our work-life balance by embracing a “low work” approach — while still driving impressive growth for our copywriting business. This isn't your usual productivity chat—think less grind, more Sangria.

I walk you through our experience of cutting the fluff, streamlining processes, and leveraging superior offers to maintain revenue streams—even while moving our lives to new countries and continents!

Tune in To Learn:

• How to start re-evaluating your current business calendar

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ Learn How to Transform Your Copywriting Experience into a Product or Program in Monetize Masterclass

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

Ever feel your product or service is being overlooked? It might be your positioning strategy—or lack thereof.

If you want to stand out in today’s market it’s time to explore and identify the secret sauce that distinguishes the perceived *great* from the good. I don’t want you to just listen to this episode — get ready to take notes on how to elevate your game with tangible strategies drawn from our proprietary positioning process.

We'll redefine how you see your market presence and clarify why getting specific with positioning isn't merely an advantage but a necessity. With my guidance, you'll learn how to craft a potent positioning statement that won't just sell, but will also resonate with your ideal clients.

Tune in To Learn:

• How to make your copywriting business stand out and book more copy clients

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

In this episode, we dive into the art of presenting and selling a new offer that could transform the lifetime value of your existing client base.

Tune in To Learn:

• How to create fractional CMO services

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

Today’s Guest:

Connect with her on LinkedIn: https://www.linkedin.com/in/jessicaperry63/

When Meredith first asked me this question. I was so relieved because it's a question that SO many copywriters have on their mind and everybody wants to get right. Because everybody wants to make sure that they're not pouring their time and their energy and their precious resources into the wrong growth tool.

→ SO how do you find the *right* marketing strategy for your business?

This is a special Live Coaching episode where a member of the Freedom Found Community gets to sit down and ask me their most pressing business question. Listen to my insightful coaching conversation with Meredith Cooley, a former educator who pivoted to content creation and copywriting. 

She’s seen success in her copywriting business already and wants to know how to amplify that with the right marketing approach. Listen in as we discuss the evolving nature of marketing tactics, the importance of finding passion-driven methods, and practical approaches to lead generation. The episode provides actionable insights for anyone looking to enhance their marketing efforts and scale their business.

• How to choose the right marketing platform for your business

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

Today’s Guest:

Website: meredithcooleyb2b.com

Are you struggling to find high-paying clients? 

In this episode of the Freedom Found Podcast, I’m sharing a bit about my personal journey from freezing up on social media to consistently booking dream clients. If you’ve followed me for a while, you know I prefer more behind-the-scenes marketing than front facing!

Tune in To Learn:

• How to avoid the pitfalls of piecemeal marketing plans and instead focus on effective, targeted strategies

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

If you’ve been feeling sluggish in your business. Like moving forward never seems to happen at the rate you want. Like sometimes it feels like you’re more often moving backward because you have so much on your plate and not enough time to do it.

This episode is your dose of entrepreneur inspiration today

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

If you’ve ever dreamed of creating more freedom for your life and wondered how your business can support a flexible lifestyle, this is a can’t-miss episode! I’m sharing the exhilarating journey of moving to Barcelona and transforming my life alongside my partner, Dale, from solo copywriter to scaling business. 

This move is a dream years in the making, fueled by a deep-seated love for new beginnings, culture exploration, and the choice to do whatever damn fun thing we want! 

But a lot of logistics needed to fall into place for the business to create a move filled with as much ease as this. Tune in as I dive into the important steps taken to adapt our lives and business for this big change, emphasizing the significance of community, the right set of tools, and a business model that champions work flexibility and personal fulfillment. 

Tune in To Learn:

• Starting to envision and create your ideal business life

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs