Freedom Friendly Business

When your marketing feels like a total slog… it’s DEMORALISING.

The endless hamster wheel of content creation while you feel like you’re shouting into an empty void.

But I'm noticing a common pitfall (with an easy fix) that's causing the marketing-struggle for a lot of business owners. Here's how you fix it. 

LINKS: 

• 📚 Full Show Notes
• 💌 Subscribe to Ask Josephine ~ My agony-aunt style wisdom & guidance on growing a sustainable, flourishing business - delivered to your inbox every Monday.
• 🎁 Peruse my free resources

WORK WITH ME

• 🎓 Courses to help you grow a freedom friendly business
• 👯 Private coaching: The 3-Month Plan
• ✨ Done-For-You marketing support & Online Business Management

I’ve definitely found that stat 👆 to be true for me and my clients.

Your email list is where people hang out when they’ve got to know, like and trust you.

AKA when they want to hear from you on the regular, and when they’re considering working ewith you.

LINKS: 

• 📚 Full Show Notes
• 💌 Subscribe to Ask Josephine ~ My agony-aunt style wisdom & guidance on growing a sustainable, flourishing business - delivered to your inbox every Monday.
• 🎁 Peruse my free resources

WORK WITH ME:

• 🎓 Courses to help you grow a freedom friendly business
• 👯 Private coaching: The 3-Month Plan
• ✨ Done-For-You marketing support & Online Business Management

Imagine if your marketing took half the time, but delivered more engagement, audience growth… sales. 💡

I'm excited for you to make this happen, by getting more intentional and efficient with your marketing, so you can free up some damn time! 🏖🍹

LINKS: 

• 📚 Full Show Notes
• 💌 Subscribe to Ask Josephine ~ My agony-aunt style wisdom & guidance on growing a sustainable, flourishing business - delivered to your inbox every Monday.
• 🎁 Peruse my free resources

WORK WITH ME

• 🎓 Courses to help you grow a freedom friendly business
• 👯 Private coaching: The 3-Month Plan
• ✨ Done-For-You marketing support & Online Business Management

Sarah is a wealth of knowledge when it comes to hormone health and she’s helped me massively with understanding, tracking and feeling empowered by knowing my menstrual cycle. 

In this episode she’s unveiling everything you need to know to understand what’s going on with your body throughout your cycle, and how to feel empowered by it. 

TUNE IN TO HEAR:

• ⚡️ How to harness the power of your cycle in your business

• 🍂 The low-down on the four seasons of your menstrual cycle and how to track your cycle

• 👩‍🔬 WTF is actually going on in your body with your hormones throughout your cycle

LINKS: 

• 🦸‍♀️Sarah’s Free cycle tracker | Instagram | Website

• 💌 Subscribe to my Freedom Friendly Business Letters ~ where I spill the tea on what’s working (and what’s not 🤦‍♀️) to scale your business the sustainable way.

• 🧘 My signature group program - Freedom Friendly Marketing

• ⚒️ My Done~For~You sales funnel build service

For your sales funnel to deliver… sales in your sleep - it needs to be working with quality ingredients. 🧑‍🍳

AKA a *PROVEN* offer that…

• ✅ Sells - without it being a major slog
• ✅ Delivers 5-star results for your clients 

To help you create (or finesse) your proven offer, I invited the queen 👑 of online course creation - Vix Meldrew onto the podcast

Tune into this episode to hear: 

• 🎓 Common online course mistakes to avoid
• 🎓 How much of your client’s results is up to you, vs them showing up and doing the work (and how to help them get the best results from your course)
• 🎓 What you should be aiming for in terms of completion rate for your online courses, and how to boost it. 

And so many more nuggets of genius. This week’s podcast episode is GOLD, like seriously, you don’t want to miss it. You’ll want to get your phone notes open for this one… ✍️

LINKS: 

• 👑 Vix Meldrew - Sign up for her emails | Instagram | Website
• 💌 Sign up for my emails ~ where I share BTS 👀 of sustainably scaling an anti-hustle business.
• 🧘 My signature group program - Freedom Friendly Marketing

FURTHER READING ON THE BLOG:

• When's the right time to build a sales funnel?
• Here's why you need an evergreen sales funnel
• The best email platform for sales funnels

For a sales funnel to deliver… sales, and a great experience for your subscribers…

… you’re going to need an email platform that’s sophisticated enough to automatically deliver the right messages, to the right people, at the right time.

In this episode I’m talking through the mailing list platforms I’ve worked with to build sales funnels and share the pros & cons of each one ~ so you can decide which is the best fit for you and your business.  

TUNE IN TO HEAR:

• ❌The email platforms I DON’T recommend building a sales funnel on

• 💌A run through of the big mailing list providers and their pros & cons

• 📦What to do if you want to move mailing list platforms

LINKS: 

• 💌 Subscribe to my Freedom Friendly Business Letters ~ where I spill the tea on what’s working (and what’s not 🤦‍♀️) to scale your business the sustainable way.

• 🧘 My signature group program - Freedom Friendly Marketing

• 🦸 My Done~For~You sales funnel build service

• 🎙 Full Show Notes

• 💬Flodesk Facebook group where you can find Flodesk support

In this episode I'm walking you through my Freedom Friendly Business & Marketing formula 🚀 ~ that simplifies your entire business...

... and creates an intentional, organic flow to all of your marketing, so you know when you're creating content and getting visible... it's all leading somewhere ➡️ automated sales. 💰

TUNE IN TO DISCOVER 💡

• 🌿 A sustainable marketing approach that doesn’t revolve around social media and launches.
• 🌿 The 5 pillars of a freedom Friendly Business
• 🌿 How you can declutter and simplify your business to drive more sales.

LINKS: 

• 📚 Full Show Notes
• 💌 Sign up for my  FREEDOM FRIENDLY BUSINESS LETTERS ~ where share my insights on what works (and what doesn’t 🤦‍♀️) to scale your business the sustainable way.
• 📝 Get on the waitlist for Freedom Friendly Marketing
• 🛠 Get your sales funnel build pronto, with my Done for you sales funnel build.

FURTHER READING ON THE BLOG:

• When is the right time to build a sales funnel 
• Marketing vs. Developing new offers - finding the balance 
• Never run out of marketing content ideas 

I knooooowww - you WANT to be marketing and selling without relying on social media and launches. One of the best ways to do that is blogging…

In this episode I’m taking the overwhelm out of blogging so you get write blog posts FAST 🏎

TUNE IN FOR BIRD SONG 🕊AND TO DISCOVER:

• ✅ What the common blocks are around blogging (because when you’re aware you’re more likely to move past them)
• ✅ My 5 tips for writing blog posts FAST
• ✅ How to create a consistent blogging habit

LINKS: 

• Full Show Notes
• 💌 Sign up for my  FREEDOM FRIENDLY BUSINESS LETTERS ~ where I share BTS 👀 of sustainably scaling an anti-hustle business.
• 🧘 My signature group program - Freedom Friendly Business

FURTHER READING ON THE BLOG:

• Marketing without relying on social media
• 5 tips for SEO friendly blog posts
• Substack - smart marketing move or one to avoid?
• Create a list of never-ending marketing content ideas
• How to make time for blogging whilst being present on Instagram

There’s a common worry that marketing and selling based on pain points might be viewed as manipulative, shady, or even resorting to cheap tactics. 

…and it can be scary too! Engaging directly with your audience’s pain points can feel intimidating - like walking a tightrope of opinions.

So, let's address the elephant in the room: Is it ethical to market and sell by tapping into our audience's pain points? 🤔 Well, here’s my take. 

TUNE IN TO HEAR:

• 🤷 WTF pain points even are
• 😩 Why there’s a worry about marketing to pain points
• 💰 If selling to your audience’s pain points is OK, and examples of what that might look like

LINKS: 

• 💌 Subscribe to my emails ~ where I spill the tea on what’s working (and what’s not 🤦‍♀️) to scale your business the sustainable way.
• 🧘 My signature group program ~ Freedom Friendly Business
• 🎙 Full Show Notes

This episode was inspired by something that came up in the chat on a recent workshop I ran - I don't have enough time to grow my audience and develop new offers 😔 If that’s you, I have a solution to that challenging juggling act in this episode. 

TUNE IN TO HEAR:

• ✅ The best offer-structure for creating a Freedom Friendly Business
• ✅What you NEED to scale your offer 🚀 so you can increase your income WITHOUT increasing your work
• ✅ My solution to hitting the balance between marketing & developing new offers

LINKS: 

• 💌 Subscribe to my emails ~ where I spill the tea on what’s working (and what’s not 🤦‍♀️) to scale your business the sustainable way.
• 💡What does ‘scaling’ even mean
• 🧘 My signature group program - Freedom Friendly Business
• 🎙 Full Show Notes