Freedom in Five Minutes

We have all been in a situation where we needed something done but felt stuck, believing that we don't have the tools or resources on hand to finish the task.

What if you were told that you have a ton of resources readily available to you right now?

In this episode of Freedom In Five Minutes, Dean shares a story of how discovering an important resource made all the difference in making his dreams and plans coming closer to fulfillment.

Have you ever abandoned a project in defeat because you were too frustrated to continue?

Do not let the frustration get the best of you. In this episode of Freedom In Five Minutes, Dean talks about an interesting way of dealing with frustration.

Listen to this episode of Freedom In Five Minutes and be motivated to finish your ideas and achieve the freedom that you deserve.

We have all said a lie at some point in our lives. Do you remember the last time you were not being truthful? How much more work and stress did that cause you?

In this episode, Dean tells a personal struggle that has plagued multiple generations in his family and how he has found a resolution by simply telling the truth and being honest about what he wants.

Have you ever felt anxious about communicating with your clients? To be fair, it is perfectly normal to worry about negative feedback. Nobody likes them.

However, this should not stop you from reaching out and communicating with your clients. Their feedback is very valuable for your business.

Today, Dean talks about the value of customer communication. Listen and learn how to grow and scale your business five minutes a day in this episode of Freedom In Five Minutes.

In this episode of Freedom In Five Minutes, Dean reminds you that people come from different backgrounds and two people may be excited about a product or service but for different reasons.

If you are always frustrated about prospects being excited about your product for the wrong reasons, then stop and invest a few minutes of your time in this episode.

Learn how to take your prospecting game to the next level by learning how to leverage your prospect's excitement over your product or service!

What are you doing right now that is helping your clients or prospects consume whatever it is that you have to offer?

If absolutely nothing comes to mind, then listen to this episode as Dean talks about a very powerful technique to filter out potentially troublesome clients while at the same time, gain raving fans from your existing pool of customers.

In this episode of The Freedom in Five Minutes Podcast, Dean talks about the stories we all tell ourselves. This is something that we all do within the confines of our internal world. These stories could be excuses or reasons for doing something — or not doing something.

But regardless of what these stories you tell yourself are intended for, the fact is that they might not be true. And to take something that is not true as facts are exactly where the danger lies.

Join in and listen to this week's episode and learn how to recognize these stories that you tell yourself and how to determine the ones that hold you back so that you too can grasp the freedom that you deserve.

Sometimes, life puts us in the most uncomfortable places, stuck and cold out in the dark without a glimpse of light.

Then we start despairing and fearing that everything's going to come crashing down.

Those painful times and horrible bad things, how do you see it? How do you go about it?

In this podcast episode, let me share it with you and see these hardships as an opportunity for growth as a person.

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Automated Transcript Below:

Dean Soto 0:00

Hey, this is Dean Soto founder of freedom in five minutes.com and Pro Sulum.com and we're here again with another freedom in five minutes podcast episode. Today's topic is this, the dirtiest and ugliest and most painful places bring the most growth. That and more coming up. All right guys, what is up? Oh yes, you're probably hearing cars passing me by right now. I am, I'm actually in a, so I dropped my car off to the shop and I live up in the country, up in the hills, and this is the first time I've ever started to walk home. And it is, it's a very small curbside, so I might be risking my life. We'll see. I've seen people do it. And it's, gosh, what is this about, not three miles, this is probably like, four-mile walk. But my wife is coming eventually. So should be, should only be a little bit of a walk. We'll see what happens. But anyway, all that being said. So I was, the other day I was, we're at the point right now where there is, how do I want to say it? There's a, like, everything that is green is slowly starting to turn into a little bit of brown, right? So we're in spring, and we might get a little bit more rain, I don't know. But up here it goes from spring to summer very quickly, and we were at 60-degree weather last week to 90-degree weather this week. And it's, it's it swings pretty fast. And one of the things that come with that is that you know, God gives us some pretty amazing gifts out here in the country. For most people, you would look at it and go, Oh gosh, this sucks. I hate it. But for me, and for anyone doing any type of gardening whatsoever, weeds can be a beautiful thing. That's right. We have these big overgrown weeds. And when you chop them down or when you just pull them out, it is amazing for compost. And I'm just, I'm going, going past a marker that someone died right there. That's not a good sign. But yeah, it is amazing compost right there. Because, you know, you literally, you can just go and pick whatever you want. Go pick whatever you want. Throw it in your compost bin, get some greens, some browns, and you're good to go. And you could just start tossing and tossing and tossing and tossing in there. Well, one of the areas where, where, so I have a three kind of bin compost area. The first bin is if you've never done any type of composting, the first bin is for this, like the stuff that you just got, like the stuff that just, you know, it's green, you picked it, you put it in there, and it's gonna be the most, it's gonna be the height, it's gonna be like the tallest. So as it starts composting, it gets less and less mass, right? All the bugs and everything like that goes in there and they start breaking down all the, the stuff and so it becomes smaller and smaller. So once it gets small enough, and where it's not, it's not you can't totally use it for composting at least at that point in time. You then can move it to the next bin, which kind of like a middle ground, it's, it's, it's not quite there, right? But it's, it's there enough to where, where, you know, if you move it, you're gonna be able to get a lot more, be able to put a lot more in that first bin, right? So, and then the third bin is where, where it's kind of in its final phase, where it's really broken down. It's really, you're really able to get, start using, start using it for soil. So, in the, I noticed yesterday or not yesterday the other day, that in the second bin,

Dean Soto 4:56

keep in mind I'm using these, I'm using pallets that we got from a store, from, behind the store that they were, they were getting rid of. The second bin had in one of the crevices in the, in the very back had some sprouts. And at first, I was like, oh, I wonder if these are weeds. And looking at them more closely, you could, you could usually tell whether something's a weed or something's not. But looking, looking at them, I, I have this. Looking at them, I have this what's it called, app? I forgot what, I forgot what it was, what the app is called. But I have an app that helps you to identify what kind of plant you have, right? And so, I use this app to go and, and see what exactly, what exactly it was. And it turns out which cos I have a feeling by the way it looked, it turns out that this is, it was some Butternut Squash, Butternut Squash growing in the side in like the, in basically waste. This was, it was, this was something a spot where I'd never thought that and obviously I'm not gonna be gardening using that for gardening because it's all for composts, for you know, for like growing stuff. But it was cool because it, so I'm looking at them like, oh my gosh this, this was the Butternut Squash that one of our neighbors gave us where it was, it was our neighbor's, her, her mom, her mom had this stuff grow within her compost, and it was huge. This huge Butternut Squash it literally was, it had to be, how many feet, maybe, maybe a little bit over a foot long, maybe more, maybe a foot and a half long and just super wide and it was delicious and it was awesome and it lasted forever, and it was, it was just great. And so we had put a lot of that, so once we were done with it, it has obviously, they have seeds and everything like that. You know we composted it. I actually tried to go and plant some of those seeds in different places. And it doesn't look like they took anywhere. But it took, the seeds actually took in the, they took in the, in the compost pile. So, just like where we got it from the first place, this Butternut Squash seems to love sprouting up in the compost, obviously. I mean, it's rich and everything like that, but it's, you never would expect that it would start growing in the compost pile itself, right? And so I'm looking at this going, this is one, it's the most unlikely place, probably one of the harshest or most challenging places because it's, it's literally just stuff that's decomposing, right? It's, it's not fully soiled yet but it's, it's slowly decomposing, right? And I'm, and I'm looking at this going, how easy it is, how easily it's growing in that specific spot. And it totally got me thinking that one, this is like the way life is, I know that I've grown so much more in painful times, in times where, in times where I was put in spots that were uncomfortable, if not downright scary and there have been times where, where I was on, we had our last, like 1500 dollars. And our monthly expenses were far more than that and had to figure out how to, how to get all of that. Good, you know that, and, and figure out how to make that last, right? Well, the, the, those times,

Dean Soto 9:44

show, just what you're made of. Those times show just how much resilience you have, how much courage you have. It shows the ability for you to, to think on your feet, to innovate, to grow. And that is something super powerful that a lot of us try to avoid, right? We try to avoid and we get complacent, we get easy. And now with all the COVID-19 stuff, now with all this stuff happening, oh man, we are facing one of those times, yeah? We're facing one of those times were, where we have to be extremely creative, because there's a lot of pain happening, whether it's family-wise, not being able to send kids to school, not being able to go to the gym, not being able to do a whole lot of stuff that we used to be able to do before, right? And so, so that is something that you could look at as a, as a horrible bad thing and start despairing and start fearing and think, thinking that there's, that everything's going to come crashing down. Or you can see it as an opportunity to grow. So, during this time, I want you to take the time to see where you're at, to see the benefit of this. To see that, this is the opportunity to get a boost, to get a boost, because you have the, you have the, the strength and you have the courage during this time to make some big changes in your life, big changes in your life. There is nothing, nothing, nothing more valuable than be planted, being planted in difficult rich soil, which is, this is exactly where you're being planted right now? Alright, so this is Dean Soto freedom in five minutes, go check out freedom in five minutes.com. Go check out Pro Sulum.com and I'm going to continue my walk and I'll see you in the next freedom in five minutes podcast episode.

It is always frustrating to explain something to a person over and over again. But what's more frustrating is when you are explaining the system of your business to different people repeatedly. This is when "Speaking to everyone" comes in handy. In this episode, Dean explains how to avoid repetition by "Speaking to Everyone," what it means and why it is essential to your system. Whether you are tired of being redundant or are just curious about what "Speaking to Everyone" means, this podcast is for you.

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Automated Transcript Below

Hey, this is Dean Soto founder of freedom in five minutes.com and pro sulum.com. And we're here again for another freedom in five minutes podcast episode. Today's topic is this. I'm not speaking to you. I'm speaking to everyone. That more coming up so Good morning. I'm here with laluna Meister. we're out and about having our fun. So we just got back not too long ago you're probably hearing this a bit delayed. But as of recording this just got back from Southern California. We were talking at we work W-E W-O-R-K, we work, and at spaces S-P-A-C-E-S. and both of them are co big, you know, obviously very big co working spaces, wonderful people and they invite us to come and speak. So I was doing some speaking engagements there. And came back. I had a we had some really cool engagements there. So, we this is this is one of I Gosh, at least at one of the we works is the third time that we were invited. And we had we had what was it a this is a third type of talk. So the first it's interesting because the first talk is on systems. The second one was on lead generation and the third third one is on podcasting and automating your podcasts just like this. I don't know if Do you realize this but I, I press a button, I podcast, press the button is done. Like it's done. And my beautiful wonderful team does essentially the majority of the rest aside from some technical stuff that I've created for them to help them out. And it's done because there's a system. And so I was able to show that for the first time ever I was able to show this podcasting system to them and they to people and they were blown away. So I actually went out into the crowd and I said, I said, Okay, well let's give this a try. And I press the button I said, Hey, this is Dean Soto with freedom in five minutes and I'm here with the guy was name was Nathan is on Nathan, Nathan, Bob, Bob Bob. And I said, Oh, and thank you, Nathan. Okay, great. And I pressed the button to stop it. And started talking, talked a little bit heard the thing heard my email go which means that meant that the Audio and everything was processed and I press the button. And boom, the podcast was all processed audio with intros and outros and all other stuff on on it. And they were blown away, which is cool. So I've never, like I said, I've never shared that before with anybody. But that's actually not what we're going to be talking about. I was just excited to share that, that we went and had a had a blast doing doing this stuff for people. So what I am excited about sharing is a story. The main story of today. So we have this we have a client who is funny because so they came they came on at the end of 2019. And during the sales call this the initial sales call up my my buddy Paul and I were We were driving back from spaces which was one of the place that we places that we actually are Talk. We did a speaking engagement today. So we, we were driving back from spaces. And it was funny it was it was actually pretty interesting because when we did this when we're on this on this call the guy had a business partner and the business partner was older. So they're, they're kind of in the financial services industry. And the business partner is older. And he saw that what we were doing, he actually became a customer through our cold email system, sending out cold emails that are all customized and scaled to people. And he so so yeah, so he, he, he was we were in the call and he was like, hey, yeah, you know, my, the guy who I'm partnered with he's, you know, he's on the older side. He's probably gonna retire soon. He's not really great with time. Technology not going to really, he's not going to probably he's going to be kind of more of a hindrance than somebody who he'll probably be more of a hindrance than me who I understand what's going on. I understand what you do, and it's amazing what you do, and so on and so forth. And I'm like, Oh, that makes sense. totally makes sense. And so we had several different sales calls. And eventually, they became clients. Well, it turns out, that turns out that this the old guy who's the partner, he is loving the service. He creates videos all the time, he understands the concept and builds out his has been building out processes and systems with his virtual systems architect very easily. Whereas the guy who said that he would be a hindrance is actually having a really hard time creating videos even to this day. I have a meeting with him at one. And, and so. So this morning he sent me a couple of videos that he did for his for his virtual systems architect. And the first thing that I noticed was that he was so this is this is an issue that a lot of people have when they're building systems. For people. This happens a lot with lawyers. This happens a lot with CPAs. This happens a lot with with people who are used to being the bottleneck in their business. And there's a reason why they're a bottleneck in their business, especially when they're training or creating things for other people. And what the thing that I noticed was that he was speaking to his virtual systems architect is VSI And you're probably thinking, what the heck are you talking about Dean? Why does that make a difference? That of course is going to be speaking to us via say that's we sent it in the video too, right? Well, that would be a big wrong. He is not sending his video to us via say. That's not how you want to build systems. When you are building systems, you should not be talking to an individual. Right? You should be talking to everybody, because you don't know if that person's going to be there in the future. You don't know what situations going to change. And so when I saw this video, one of the things that he did was he said Okay, so this is how we, how we manage our LinkedIn profiles. how we manage our marketing on LinkedIn. So the first thing I want you to do is open up the document that I sent you. So what's the problem with that? Dean? What if he sent a document to this person? Well think about Jeff Bezos. I was talking with Marissa this morning about this and she totally understood it and agreed. Of course you better because you my wife, right? Think about Jeff Bezos though. A big Bumblebee flying around me. Leave me alone be. Does Jeff Bezos. If you say he had a creative process for somebody would he say go to the end Now that I sent you, or what do you say, go to the document that I sent, you know, he has thousands of employees, right. And he knows, at some point in time, that employee is going to leave, or that employee is going to change positions where that employee is going to get sick. And so that document needs to be in a place where everybody else can grab it. And the process has to say something a little something like this. You are going to go to the LinkedIn message messaging document, which it is found. If you go to Google Drive, you go to the business folder and you go to this folder, you go to this folder, and it's right here and this is what it looks like this was titled. He knows that it has to be that way. Because he doesn't know if one person is going to be doing in the future or 50 people are going to be In the future, he doesn't want to send 50 emails later on. Right? And he doesn't want to have 50 emails coming to him saying, hey, sir, just, you said in your process that you were you sent me a document, I'm not sure what document you're talking about, can you send me that document? You know, 50 times or 100 times 1000 times having to go Oh, yeah, let me send that document. Let me send that document to you. Let me send that he doesn't want to do that. Right. And so he has to speak to everyone. And this is one of the big pitfalls of a lot of people who create systems or try to create systems is that they are speaking to one person, and they are assuming they're assuming many, many things based around speaking to that one person. And so why is this important? It's important so that as you're starting to create These systems around your business, you the more that you're able to see things as almost like a computer program, almost like an almost as if you're gonna have thousands of users use utilizing what you have created. You know, if you log in to, you know, whatever your favorite thing is maybe a sauna or some Google calendar or whatever. Your name is different than everyone else's, right? Because they realized, well, we have to have a variable that is able to show this person's name of who they logged in. It doesn't just say hello, Google user. No, it says Dean Soto, right. So they created a variable knowing that people, thousands of people are going to log in, thousands of people are going to want to see their name. So we're going to create this variable that is simply their name. That's just one thing. They're thinking about, right. And Google, when you create an account, you don't have to go and email Google with a different email address and say, Hey, Google, can you create an account for me for Gmail? No, they know that thousands of people are gonna want to create accounts are millions, in this case, so they have a whole system that allows millions of people to create accounts by themselves. The same goes with systems. You have to make it whatever information that's needed. You have to look at it and and start and and basically set things up in a generic but specific way. My wife came up with this today. Generic, but specific, generic in the sense that it's a form and this is where the forms that but specific in this is what you do with that form. In the circumstances, right? And so, what I want you to do this week is whatever system or process you have where, where you've created around one person, where you've said, Hey, Michelle, in the in the thing it says, send an email to Michelle, once you're done, and it says actually says that in the process, that process needs to be changed to something like send to your supervisor when it's done, or sent to HR when it's done. Because Because Michelle might not always be there, right? But HR will always be there. Your supervisor will always be there. Your supervisor, my mate might be Michelle might be Georgia might be Steve, it might be Sam it might be Lala, it might be whomever, right so this week, I want you to To make your systems and processes a little bit more generic and a little bit more specific Alright, so this Dean said, Oh, go check out freedom in five minutes dot com you got to. It's about time guys. You got to go check out freedom five minutes calm. It's part of the plan of making it to where you work only five minutes a day and go check out personal comm ProSulum.com. If you want a virtual assistant architect that'll do all of this for you. Five minutes a day train, document everything that you're doing and automate your entire business so that you can work four hours a month. Alright, so there's Dean Soto freedom in five minutes and I will catch you on the next freedom in five minutes podcast episode

Business owners who have spent years in any type of service-based industry know well that there will always be unfriendly and aggressive customers. That's just how the industry works.

But if you are a business owner who is still new to the scene, how do you deal with these types of customers? Have you ever encountered one or two that gave you so much stress?

In this episode of The Freedom In Five Minutes Podcast, Dean talks about the best ways to deal with these types of bad customers. So, listen in and learn. You might just take home valuable points that could unlock your business to the next level.