Curt Mercadante interviews marketing legend Stu Heinecke, author of the new book, “How to Grow Your Business Like a Weed.”
Dubbed the “father of Contact Marketing,” agency owner and bestselling author Stu Heinecke has devoted his career to helping clients achieve explosive growth. Contact Marketing campaigns have produced response as high as 300% and an ROI in the millions of percent. Now that’s powerful fuel for growth.
He's the author of "How to Get a Meeting with Anyone" and the follow-up guide, "Get the Meeting!" These books consistently show up on "must read" or "my top ten" business book lists and have received coverage on CBS Radio, and in Forbes, Harvard Business Review, and the marketing and sales press.
In 2019, the American Marketing Association crowned Stu the "father of contact marketing".
In his latest book, Stu introduces Weed Strategy™, a full strategic model based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. Now that’s a totally unfair strategic advantage.
As he explains, weeds are nature’s perfected disruptors, and they have a lot to teach us about growing our enterprises.
Get the book: https://www.amazon.com/Grow-Your-Business-Like-Weed-ebook/dp/B09FRYHDWK/ref=sr_1_1?crid=RIEU1KPJXQWA&keywords=how+to+grow+your+business+like+a+weed&qid=1653336223&s=digital-text&sprefix=grow+your+business+like+a+wee%2Cdigital-text%2C125&sr=1-1
More about Stu: https://stuheinecke.com/