Your Google listing is more than a digital business card—it’s your most underutilized marketing asset. In this episode, Lani and Jeana dig into the real power behind your Google Business Profile (GBP): why most business owners are using it wrong, what to fix today, and how to make it your highest-converting source of leads without spending a dime on ads.

If you're still relying on word of mouth or chasing leads that never close, it's time to make Google do the heavy lifting.

What You’ll Learn:

• The #1 mistake most people make with their Google listing
• How the “map pack” works and why it’s your ticket to free visibility
• What info Google needs to trust your profile (and rank it higher)
• Why automation makes or breaks your review strategy
• Tools to collect 100+ great reviews with less than 5 minutes of effort
• What to post on your listing to keep it active and converting

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: Lani Dickinson

📩 Email: [email protected]

🌐 Website: stealthfreedomtoexit.com

Your Google listing is more than a digital business card—it’s your most underutilized marketing asset. In this episode, Lani and Jeana dig into the real power behind your Google Business Profile (GBP): why most business owners are using it wrong, what to fix today, and how to make it your highest-converting source of leads without spending a dime on ads.

If you're still relying on word of mouth or chasing leads that never close, it's time to make Google do the heavy lifting.

What You’ll Learn:

• The #1 mistake most people make with their Google listing
• How the “map pack” works and why it’s your ticket to free visibility
• What info Google needs to trust your profile (and rank it higher)
• Why automation makes or breaks your review strategy
• Tools to collect 100+ great reviews with less than 5 minutes of effort
• What to post on your listing to keep it active and converting

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: Lani Dickinson

📩 Email: [email protected]

🌐 Website: stealthfreedomtoexit.com

Ever signed up for a shiny new tool—like online scheduling, a missed-call text back, or even Facebook ads—only to say later: “I tried that and it didn’t work”?

You’re not alone. Most home service pros are only using about 10% of what’s possible with the systems they buy. The result? Frustration, wasted money, and no real change in the business.

In this episode, Lani and Jeana break down the truth about why systems fail—and how to actually connect the dots so your business can scale. You’ll learn how to stop blaming yourself, stop falling for “bro marketer” quick fixes, and finally build a setup that works for you (not against you).

• Why “it didn’t work” usually isn’t your fault
• The hidden gaps that keep most pros stuck at 10% capacity
• Why Facebook ads aren’t a magic bullet (and what to fix first)
• What a full lift automation stack actually looks like
• How to build smarter, one piece at a time, without overwhelm

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: Lani Dickinson

📩 Email: [email protected]

🌐 Website: stealthfreedomtoexit.com

Welcome back to Freedom to Exit! In this episode, Lani Dickinson and tech wizard Jeana DeShazer dive deep into the six hidden leaks bleeding your home‑services business dry.

From missed calls and lazy web chats to weak reviews and lack of automation—they reveal real-world examples, hard stats, and proven fixes to plug those costly holes and reclaim your time (and profits).

Connect with Lani:

Instagram: https://www.instagram.com/stealthfreedomtoexit

Facebook: https://www.facebook.com/laniadickinson

Website: https://www.stealthfreedomtoexit.com

Are you tired of riding the service business rollercoaster — booked out one month, scrambling for work the next?

In this kickoff episode, Lani Dickinson and Jeana DeShazer share real stories from the field and reveal why they created the Tool Belt Empire to help contractors, handymen, and service pros stay fully booked without burning out.

You’ll hear exactly how tech and smart strategy can keep your calendar full year-round. If you’re ready to stop hustling job to job, this is where your Tool Belt Empire begins!

Connect with Lani:

Instagram: https://www.instagram.com/stealthfreedomtoexit

Facebook: https://www.facebook.com/laniadickinson

Website: https://www.stealthfreedomtoexit.com

You didn’t build your business to micromanage every decision—or to be the only one who can make things work.

In this episode of Freedom to Exit, Lani breaks down what it really takes to build a team that runs without you. Whether you’re scaling for time freedom, a future sale, or just your first real vacation, the key is team autonomy—not just team size.

She shares:

• The real reason most founders get stuck in bottleneck mode
• The five roles that make your business sellable (or survivable)
• Why performance metrics matter more than job titles
• How to hire vision-carriers, not just task-doers
• The exact signs your team can’t scale without you

This is the episode every tired founder needs. If you want to lead—not babysit—your team, press play.

• The difference between adding people and scaling
• How to define KPIs and outcomes for every role
• The mindset shift from “I’ll just do it” to “Let’s build systems”
• Tools and automations to create true operational independence

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: Stealth Freedom to Exit

📩 Email: [email protected]

🌐 Website: stealthfreedomtoexit.com

If you're still manually handling lead capture, follow-up, or client onboarding—you're leaking revenue. Period.

In this episode of Freedom to Exit, Lani breaks down the three critical automations every business should implement ASAP to reclaim time, tighten up delivery, and boost profit. Whether you’re scaling your team or just trying to take a real vacation without fires, this is your blueprint for building a business that runs without you.

She shares:

• The real cost of NOT automating (hint: it’s more than just your time)
• How to build trust with automation (and avoid the cold-bot feel)
• What every modern CRM should be doing for you behind the scenes
• The myth of “I can’t afford help” and how automation bridges the gap
• How to start with just one automation and stack smarter from there

If you’ve been saying “I’ll fix this later,” this episode is your wake-up call. Later is leaking profit now.

• Why founders delay automation and how to stop
• The top 3 automations that impact revenue immediately
• How to delegate to AI so your team can stay focused on high-value work
• Tools and strategies that work even if you're not "techy"

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: facebook.com/stealthfreedomtoexit

📩 Email: [email protected]

🌐 Website: stealthfreedomtoexit.com

What if the way you're delivering your product or service is quietly draining your time, team, and profits?

In this episode of Freedom to Exit, Lani breaks down how to audit your delivery model using the 80/20 rule—identifying what actually drives client results and profit, and what needs to be cut, streamlined, or automated. You’ll learn how to avoid “nice but expensive” features that clients don’t value, why sloppy delivery sabotages referrals, and how to make smarter decisions using client feedback, not guesswork.

She shares:

• Why founders hold onto outdated delivery offers (and how to let go)
• The hidden costs of over-delivering without profit
• Automations that free up time and improve client experience
• Red flags that reveal pricing and scope problems
• How to gather honest feedback that drives upgrades and referrals

If you want to scale without chaos and finally step out of the weeds, this episode is a must.

• How to audit your current delivery model
• Common traps that sabotage profit and scale
• What to automate to reclaim time and reputation
• Why clean delivery = better reviews, referrals, and revenue

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: Lani Dickinson

📩 Email: [email protected]

🌐 Website: stealthfreedomtoexit.com

In this episode of Freedom to Exit, Lani Dickinson unpacks the painful—but crucial—mistakes that sabotage business growth. From scaling too soon to ignoring retention systems, Lani breaks down what really happens behind the scenes when entrepreneurs rush into growth without solid foundations. Using real-world examples from home services, coaching, professional services, and e-commerce, she makes the case for optimization before expansion—and shares how to fix it before it costs you your exit.

What You’ll Learn in This Episode:

– Why scaling multiplies what's already broken

– The biggest silent killers of growth across industries

– The difference between growing revenue and growing profit

– How to identify founder bottlenecks and fix your follow-up

– Real examples of failed scale—and how to avoid them

– How automation and systems can boost revenue without adding staff

Links Mentioned:

✅ The Changes Assessment – Is Your Business Exit-Ready?

https://stealthfreedomtoexit.com/changes

Enjoyed this episode?

Subscribe to Freedom to Exit to follow the full Scale Smart series and get more insights on building a business buyers chase.

Connect with Lani Dickinson:

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: Lani Dickinson

📩 Email: [email protected]

🌐 Website: stealthfreedomtoexit.com

If this episode opened your eyes to growth mistakes you might be making, share it with a fellow founder—and don’t forget to leave a review!

In this episode of Freedom to Exit, Lani Dickinson explores the hidden cost of “growth” when it’s not backed by scalable systems. If you’ve been hiring, hustling, and stacking clients—but still can’t step away from the day-to-day—this one’s for you.

You’ll learn why most founders who think they’re scaling are actually just adding more weight to their own shoulders. Lani unpacks the key shifts that turn burnout into real business freedom—and explains what buyers actually look for in a business that runs without the owner.

This episode is your wake-up call to stop babysitting your business and start building one that can stand (and sell) on its own.

What You’ll Learn in This Episode:

• Why growth without systems leads to burnout—not freedom

• The true definition of scale (and how it builds lift, not weight)

• How to make your business run without you—using systems, team, and automation

• The 4 hidden costs keeping most businesses unsellable

• What private equity and serious buyers want to see before making an offer

• A better way to grow that funds your future and increases your valuation

Links Mentioned:

✅ 7 Ways AI Can Boost Your Sales and Save You Time – Free Guide

✅ The Changes Assessment – Is Your Business Exit-Ready?

Enjoyed this episode?

Subscribe to Freedom to Exit to follow the full Scale Smart series and learn how to build a business buyers chase.

Connect with Lani Dickinson:

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: Lani Dickinson

📩 Email: [email protected]

🌐 Website: stealthfreedomtoexit.com

If this episode helped you think differently, share it with a founder who needs to hear it—and leave a quick review to support the show!