In this episode, Ivor Stratford walks through his journey from early entrepreneurial roots to building Morpheus, a recruitment firm focused on high-growth AI and tech companies. He highlights the realities of running a business, owning every outcome, staying consistent, and finding healthier ways to manage pressure, including his decision to quit drinking in 2022.

Ivor explains why real relationships, in-person connection, and long-term trust will matter more than ever in a world saturated with AI outreach. He also reflects on how endurance training and marathon prep have shaped his discipline and mindset. Ivor ends by sharing three core lessons: keep going, be yourself, and enjoy the process.

• (00:00) - Introduction and Ivor’s background

self-motivation, entrepreneurship, freedom, performance, accountability