In this episode, Ivor Stratford walks through his journey from early entrepreneurial roots to building Morpheus, a recruitment firm focused on high-growth AI and tech companies. He highlights the realities of running a business, owning every outcome, staying consistent, and finding healthier ways to manage pressure, including his decision to quit drinking in 2022.
Ivor explains why real relationships, in-person connection, and long-term trust will matter more than ever in a world saturated with AI outreach. He also reflects on how endurance training and marathon prep have shaped his discipline and mindset. Ivor ends by sharing three core lessons: keep going, be yourself, and enjoy the process.
- (00:00) - Introduction and Ivor’s background
(01:00) - Journey into entrepreneurship(03:00) - Biggest mindset shifts(04:50) - Being “always on” as a founder(05:50) - Alcohol, burnout, and lifestyle changes(08:00) - Personal development through entrepreneurship(09:50) - What Morpheus does and who they help(11:30) - Early days and scrappy growth(13:00) - Power of in-person founder events(15:00) - Relationships leading to long-term clients(17:00) - Relationship-based growth vs AI outreach(19:00) - Importance of consistency in business(21:00) - Marathon training and discipline(23:30) - Small habits that compound(27:00) - Lessons learned from ultra running(31:30) - Keeping promises to yourself(34:00) - Future of recruitment with AI(37:30) - Building first-party relationships(38:40) - Three lessons to my 18-year-old selfself-motivation, entrepreneurship, freedom, performance, accountability