As we enter the holiday season and many people get into goal setting mode, I want to draw your attention to the fact that it is okay to take a moment, reflect not he year and be thankful for what you have thus far. Don’t get so caught up in what YOU WANT that you forget what YOU HAVE.

As we enter the holiday season and many people get into goal setting mode, I want to draw your attention to the fact that it is okay to take a moment, reflect not he year and be thankful for what you have thus far.

A rookie freelancer has landed their first client and they are debating on whether or not they should let their client know they are the first client they ever had.

A rookie freelancer has landed their first client and they are debating on whether or not they should let their client know they are the first client they ever had.

If you're looking to positioning yourself as an expert there are two core elements that serve as necessities to positioning: pricing and perception. Both must be used in order for any brand to be positioned for high-value clients.

A videographer agreed to create a video for a client. After viewing the first draft the client wanted to completely start over even though the client signed off on the storyboard. Rather than start from scratch the freelancer refunded the client and wants to know how to prevent this in the future.

Recently the chicken sandwich challenge was a craze that hit social media and the battle between Chick-Fil-A and Popeyes raged on. Looking at this example we see a strong example of marketing versus branding.

A freelancer lost a client due to their lack of organization and trying to juggle too many clients at once. They ask about some ways they can improve their organization so this doesn't happen in the future.

There is an age-old debate on which is more important marketing or branding. Those which a marketing background tend to have a bias toward marketing versus designers who tend to have a bias toward branding.

How can you find out the unique audience and skill you can offer clients? Some people call this a niche. Once you combine your hobbies with your past education and an industry-specific problem you will have a unique value you can offer clients.