Matt Cooke is Head of Partnerships & Training, Google News Lab, part of the Google News Initiative.
Google News has been a major factor in completely changing how news is indexed, distributed, discovered and consumed. That's because the internet has changed news distribution to include you, the reader, the audience, yes you, you control what you want to see, when you want to see it. Alongside sharing and self-publishing on social media, Google indexing news has completely changed the industry.